Bun and Coffee Cafe: Business Plan, Market Analysis, and Strategy

This project presents a business plan for a Bun and Coffee Cafe, targeting working professionals in the UK. It outlines the required capital, proposed location and layout, and equipment budgets. The plan includes a detailed HRM and market analysis, identifying the target market, competitors, and services offered. The project details the promotion plan, key features and benefits, and unique selling proposition of the cafe. It also analyzes the strengths and weaknesses of the business. The document covers various aspects of the business, from initial setup to marketing strategies and competitive positioning, aiming to provide a comprehensive overview of the business concept and its potential for success in the market. The project also highlights the importance of understanding market trends and competitor strategies to ensure the business's growth and sustainability.

Business idea and type
Bun and Coffee Cafe

Table of Content
• Introduction
• Amount and type of capital required
• Photographic presentation of the proposed location, layout and equipment budgets
• HRM and Market analysis
• Services offered
• Promotion plan and tools
• Key features and benefits
• Identifying the competitor
• Strength and weakness and Unique selling proposition
• Conclusion

Introduction
Bun and Coffee Cafe is the coffee shop which was focusing on giving coffee, snacks and beverages to the high
class customers of UK who are working professionals and want the order processing time to be faster. They are
having online services which gives information to user regarding prices and time taken to prepare the coffee and
snacks in premium locality of the country. This presentation is about giving the business plan which can be shared
on Dragon's Den with proper detailing of the products, STP, how they promote the plan and lastly mentioning
about strength and weakness of business and do market analysis so as to know the trends,, identify the rivalry ,their
competitive strategies and the uniqueness their business has which helps business to expand and grow in this
competitive market and raise market share .

Amount and type of capital required
Initially Bun and Coffee Cafe has started their
business with very less capital of about £ 20,000 but
slowly and gradually when they will grow up in the
market they have to raise funds from various sources
like.
Loans
 public offerings
 connected with lot of investors

Photographic presentation of the proposed location,
layout and equipment budgets

HRM And Market Analysis
Bun and Coffee Cafe has to hire employees who had good marketing skills so that they are capable to influence
the buyers on a digital platform and provide service by analysing the market plan and keep the budgets in
consideration so ensure good flow of working performance.
Target market of Bun and Coffee Cafe
 Bun and Coffee Cafe targets adults of age 20 -50 who are working professional and want to have fast
services where they can pick the coffee and snack when they are travelling
 Bun and Coffee Cafe has competitive companies like Cafepod, the coffee shop and many more .

Services offered
Bun and Coffee Cafe offer services like free parking,
wifi, free doorstep delivery if order is taking more
than 15 min to the premium location of UK. So that
consumer can opt for anything they want, they post
the picture on the social media and get the offers
according to the amount along with description, price
and contact details so that buyer can select the
products.

Promotion plan and tools
Promotion refers to creating awareness about your business in the society by promoting it on different social
media, Television, newspaper etc.. Bun and Coffee Cafe has a digital platform so it can be promoted through
online sources only to gain market attraction and create awareness about their services they are offering to the
public and they can utilise it and make their work easier.
Permanent promotion
Temporary promotions and Offers

Key features and benefits
• This coffee cafe will promote its products and
services by various strategies to attract customers
in different way.
• It will also handle issues regarding any products
from the customers.

Identifying the competitor
• Competitors of the coffee cafe will be Origin, ozone
coffee and Monmouth coffee company etc.
competitors helps the cafe in making strong
promotional strategies and innovations.
• There will be a strong communication between
customers and brand.

Strength and weakness and USP
 Strength: Strength of the cafe will be s it provides
variety of flavour in the coffee to the customers.
Also it will have open area and a rooftop where
people can take good pictures and photographs.
 Weakness: Weakness of the company will be that it
have certain competitors which are already in line
and this can become a threat to the company and for
this cafe needs to make some unique products to
attract customers.

Conclusion
From the above presentation it is been concluded that a newly introduced business requires to put lot of efforts
in analysing the market trends and then target their customer by telling them the unique features your business
is offering . Not just this they need to identify their rivalry know their strategies and plan accordingly to stay in
the market run. Also they promote their business using various promotion tools and technique so that they make
the society aware of their services and use them for better result.