Bundaberg Brewed Drinks: Global Expansion, Challenges & CSR Analysis

This presentation provides an overview of Bundaberg Brewed Drinks, a successful Australian company with a global export focus. It covers the company's history and the global challenges it faces, including increasing consumer demand for diet-friendly and natural products, adapting to e-commerce, navigating anti-sugar movements, adding product value, and managing lower innovation cycles. The presentation also addresses recent developments, such as the launch of non-alcoholic products without artificial sweeteners and the company's social responsibility initiatives related to sugar levels in carbonated beverages. It concludes by highlighting the potential for Bundaberg Brewed Drinks to offer energy drinks and non-alcoholic products that promote consumer health.

Bundaberg Brewed
Drinks
Student id

Introduction
O This presentation discusses the
background of Bundaberg Brewed Drinks.
O It also discusses the history of Bundaberg
Brewed.
O It demonstrates some global challenges
that may be faced by the organization.
O It also discusses the social responsibility
of Bundaberg Brewed Drinks in relation to
the sugar content of its carbonated non-
alcoholic beverages.

Background of company
O The company grew rapidly since its
formation in the 1960s.
O Bundaberg Brewed Drinks, which is
an existing real world successful
private Australian company with an
export focus.
O During this growth stage, the
company has expanded its
operations in the global market.

History of Company

Global challenges faced by
company
O The following issues are faced by
Bundaberg Brewed Drinks:
O Enhancement in the number of
consumers for diet-friendly
O Enhancement in the organic and
natural products
O Adapting to move toward the e-
commerce

Cont…
O Anty-sugar movement
O Adding product value
O Lower innovation cycles
O Products could be more convenient
O Changes in the economic condition

Recent development
O Bundaberg Brewed recently launch their
non-alchohalic products and services to
their consumers.
O Avoid to use the artificial sweeteners.
O The following products are also made by
brewed:
O Ginger Beer,
O Sarsaparilla,
O Lemon, Lime & Bitters,
O Traditional Lemonade,

Cont..
O Apple Cider,
Burgundee Creaming Soda,
O Guava,
O Blood Orange,
O Pink Grapefruit, Peach,
O Passionfruit, Pineapple &
Coconut,
O Diet Ginger Beer,
O Diet Sarsaparilla, Diet Lemon,
O Lime and Bitters and their limited release
Spiced Ginger Beer

Social responsibility
O Bundaberg Brewed Drinks could offer
many social responsibility to the
members of society. The following
advantages are provided by the
company to their society:
O Eliminate possibilities of health illness
O Lower level of healthiness could lead to
higher consumer satisfaction
O Enhance the energy level of consumers

Conclusion
O It can be concluded that Bundaberg
Brewed Drinks could offer the energy
drinks to their potential and existing
consumers.
O It can also be summarized that
organization has offered non-
alchohalic products that could
decline the probabilities of health
illness.

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