People and Performance Case Study: Analyzing BUNI Travel's Strategy
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Case Study
AI Summary
This case study examines BUNI Travel, a Bolton-based travel agency, and its strategies for improving organizational performance and expanding its business. The report explores various tools and techniques, including performance appraisals, 360-degree feedback, key performance indicators (KPIs), personal development plans, and reward programs, to enhance employee performance. It emphasizes the crucial role of employee well-being, encompassing financial, emotional, physical, and mental health, in boosting motivation and performance. The study also highlights the impact of a positive work environment and employee engagement on productivity and loyalty. Additionally, the report includes a PESTLE analysis, considering political, economic, social, technological, and legal factors relevant to BUNI Travel's operations. The conclusion reinforces the importance of people management, employee satisfaction, and continuous technological advancements for sustainable growth and competitiveness.

BSc (Hons) Business Management
BMP4006
People and Performance
Assessment 1
Case Study: BUNI Travel
Semester 2
Submitted by:
Name:
ID:
Contents
1
BMP4006
People and Performance
Assessment 1
Case Study: BUNI Travel
Semester 2
Submitted by:
Name:
ID:
Contents
1
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Introduction 3
What tools and techniques will help improve organizational
performance? 3
The role of employee well being in improving motivation
and performance 4
Conclusion 6
References 7
Appendix 8
2
What tools and techniques will help improve organizational
performance? 3
The role of employee well being in improving motivation
and performance 4
Conclusion 6
References 7
Appendix 8
2

Introduction
It is crucial to assess the performance of employees to ensure the better working of
employees in an organization. People performance refers to the practice applied by
employees to work in an effective way to give their best. The performance of the employees
is the main contributing factor that adds value to the company. The management of
performance is too compulsory to keep track of every individual working for the company.
The proper established management help the organization manager to identify that which
employee is working and have ability to give their best and which is not performing well
(Abad and Borbon, 2021). The management of people performance creates an effective
working environment within the organization that courage them to work better. This report is
a case study which will focus on techniques and tools that can be effective for improving the
performance and overall outcome of the BUNI Travel. BUNI Travel is a Bolton-based travel
agency. The travel agency works with small group of people and the organization now want
to focus expand the business and growth of its company by improving the performance. The
travel agency also decided to focus on well-being of employees so that they get motivated,
and their role and performance associated with organization get improved. Additionally, the
report will also cover the PESTLE analysis of organization.
What tools and techniques will help improve organizational
performance?
The performance management is important as it helps in improving the performance
of organization as well as individual. The performance management technique used by
organization to keep access of the performance of the employees and evaluate their progress
within the organization. In reference to the BUNI Travel, the techniques and tools which may
help organization to improve the performance:
Performance appraisals- Performance appraisals is the best technique to use and
motivate the employees to work harder and get extra paid for their extra efforts. This
technique is usually deals with combining the individual goals with organizational
goals and work together to achieve the predetermined target (Abbas, 2020). In
context to BUNI Travel, the appraisals will help identifying performance of the
people whether the responsibilities performed by them are up to mark or not.
3
It is crucial to assess the performance of employees to ensure the better working of
employees in an organization. People performance refers to the practice applied by
employees to work in an effective way to give their best. The performance of the employees
is the main contributing factor that adds value to the company. The management of
performance is too compulsory to keep track of every individual working for the company.
The proper established management help the organization manager to identify that which
employee is working and have ability to give their best and which is not performing well
(Abad and Borbon, 2021). The management of people performance creates an effective
working environment within the organization that courage them to work better. This report is
a case study which will focus on techniques and tools that can be effective for improving the
performance and overall outcome of the BUNI Travel. BUNI Travel is a Bolton-based travel
agency. The travel agency works with small group of people and the organization now want
to focus expand the business and growth of its company by improving the performance. The
travel agency also decided to focus on well-being of employees so that they get motivated,
and their role and performance associated with organization get improved. Additionally, the
report will also cover the PESTLE analysis of organization.
What tools and techniques will help improve organizational
performance?
The performance management is important as it helps in improving the performance
of organization as well as individual. The performance management technique used by
organization to keep access of the performance of the employees and evaluate their progress
within the organization. In reference to the BUNI Travel, the techniques and tools which may
help organization to improve the performance:
Performance appraisals- Performance appraisals is the best technique to use and
motivate the employees to work harder and get extra paid for their extra efforts. This
technique is usually deals with combining the individual goals with organizational
goals and work together to achieve the predetermined target (Abbas, 2020). In
context to BUNI Travel, the appraisals will help identifying performance of the
people whether the responsibilities performed by them are up to mark or not.
3
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360-degree feedback- This technique majorly deals with evaluation and assessment
of the employee's overall performance that can either be internal or external. Through
360 degree assessment the organization can evaluate the individual's performance
including managers, supervisors, clients, colleagues as well as associated customers.
This tool also allows to assess the performance on the basis of the details of the
colleagues views. In reference to the BUNI Travel, the tool is useful in reviewing the
process and performance by taking many people in consideration. It is also effective
for the development and employee training (Elliott, 2020).
Key performance indicators (KPIs)- The KPI is a HR software. It is proved to be a
perfect and most effective tool in performance management in context of fulfill the
goals of BUNI Travel. This tool is served as key factor in making good decisions for
the betterment of organization.
Personal development plan- This plan is an efficiently designed action plan. The
BUNI Travel can use this plan to analyze the needs and wants that support the
personal development of employee as well as help in development of organization.
To fulfill the needs every individual can be assisted in a proper manner and
describing the measures to be taken for achievement of the growth.
Reward and recognition program- In an organization, it is important to recognize
the hard work of the employees and motivate them to do better. The employees
became demotivated when they see that their hard work is not even recognized by
supervisors and managers. Every employee deserves to be get appreciated for the
extra efforts made by them (Safaeva and et. al., 2019). Lack of such activities within
an organization make employees deviate from the association and they start looking
forward to switch the job. In context to BUNI Travel, the organization can also
consider the program and implement the program to praise the employees and
encourage them to perform better for the organizational growth.
The role of employee well-being in improving motivation
and performance
The employee-well being refers to the overall quality of the employee at working
place. It includes the overall strength of the employee including financial, emotional, physical
and mental state of the employee. Work-place culture greatly impacts the performance of the
employee. Good company culture helps employees to remain free, open and ultimately to
perform good. Because of high satisfaction level and open conversation regarding the issues
4
of the employee's overall performance that can either be internal or external. Through
360 degree assessment the organization can evaluate the individual's performance
including managers, supervisors, clients, colleagues as well as associated customers.
This tool also allows to assess the performance on the basis of the details of the
colleagues views. In reference to the BUNI Travel, the tool is useful in reviewing the
process and performance by taking many people in consideration. It is also effective
for the development and employee training (Elliott, 2020).
Key performance indicators (KPIs)- The KPI is a HR software. It is proved to be a
perfect and most effective tool in performance management in context of fulfill the
goals of BUNI Travel. This tool is served as key factor in making good decisions for
the betterment of organization.
Personal development plan- This plan is an efficiently designed action plan. The
BUNI Travel can use this plan to analyze the needs and wants that support the
personal development of employee as well as help in development of organization.
To fulfill the needs every individual can be assisted in a proper manner and
describing the measures to be taken for achievement of the growth.
Reward and recognition program- In an organization, it is important to recognize
the hard work of the employees and motivate them to do better. The employees
became demotivated when they see that their hard work is not even recognized by
supervisors and managers. Every employee deserves to be get appreciated for the
extra efforts made by them (Safaeva and et. al., 2019). Lack of such activities within
an organization make employees deviate from the association and they start looking
forward to switch the job. In context to BUNI Travel, the organization can also
consider the program and implement the program to praise the employees and
encourage them to perform better for the organizational growth.
The role of employee well-being in improving motivation
and performance
The employee-well being refers to the overall quality of the employee at working
place. It includes the overall strength of the employee including financial, emotional, physical
and mental state of the employee. Work-place culture greatly impacts the performance of the
employee. Good company culture helps employees to remain free, open and ultimately to
perform good. Because of high satisfaction level and open conversation regarding the issues
4
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help in maintaining good relationship among employees and employees and supervisors
(Islami and et. al., 2018). The employee well-being is directly associated with their
performance. Employees are the big assets of an organization that brings revenue and help
company to grow. Role of employee well-being in improving motivation and performance:
Employee's allegiance towards organization- When employees get healthy
environment to work, when they get appreciation and incentives for their extra efforts.
Employees start being honest and loyal towards the company. In reference to BUNI
Travel, the employees are provided with the healthy and good culture. So employees
are honest towards their work and always ensure to perform their best for company's
growth (Ndubuisi and Ugwu, 2021). The employees always ensure to maintain a
good reputation of the agency within the population.
Create competition- The employees of the BUNI Travels are smart enough to take
advantage from their competitors. From the psychological and human behavior thesis,
the organization knows better technique to establish healthy environment among
employees. The healthy environment promote the employees to work in strength
together and give strong competition to the competitive travel agencies.
Develop the quantity of employee engagement- Employee engagement towards its
organization helps company to grow with full potential. Satisfied employees always
work hard and tends to perform good for their individual's as well as company
growth. With reference to BUNI Travels the workers are engaged emotionally
towards goals of the company and work hard to accomplish the target predetermined
by the association (Paais and Pattiruhu, 2020).
Work environment- Collaborative working environment establish good relationships
among employees. Good working environment appreciate the employees to work with
great efficiency and great potential. The good working environment encourage
employees to think creatively and inventively. In context to BUNI Travels, the
workers are well connected with each other and work together as a team.
Personal connections- It is important to have good relationships among employees in
a company for development of a healthy environment in company. The co-workers
when feel connected with each other it creates a stress less environment, supportive
5
(Islami and et. al., 2018). The employee well-being is directly associated with their
performance. Employees are the big assets of an organization that brings revenue and help
company to grow. Role of employee well-being in improving motivation and performance:
Employee's allegiance towards organization- When employees get healthy
environment to work, when they get appreciation and incentives for their extra efforts.
Employees start being honest and loyal towards the company. In reference to BUNI
Travel, the employees are provided with the healthy and good culture. So employees
are honest towards their work and always ensure to perform their best for company's
growth (Ndubuisi and Ugwu, 2021). The employees always ensure to maintain a
good reputation of the agency within the population.
Create competition- The employees of the BUNI Travels are smart enough to take
advantage from their competitors. From the psychological and human behavior thesis,
the organization knows better technique to establish healthy environment among
employees. The healthy environment promote the employees to work in strength
together and give strong competition to the competitive travel agencies.
Develop the quantity of employee engagement- Employee engagement towards its
organization helps company to grow with full potential. Satisfied employees always
work hard and tends to perform good for their individual's as well as company
growth. With reference to BUNI Travels the workers are engaged emotionally
towards goals of the company and work hard to accomplish the target predetermined
by the association (Paais and Pattiruhu, 2020).
Work environment- Collaborative working environment establish good relationships
among employees. Good working environment appreciate the employees to work with
great efficiency and great potential. The good working environment encourage
employees to think creatively and inventively. In context to BUNI Travels, the
workers are well connected with each other and work together as a team.
Personal connections- It is important to have good relationships among employees in
a company for development of a healthy environment in company. The co-workers
when feel connected with each other it creates a stress less environment, supportive
5

culture. The employees of BUNI Travels have healthy relationships among each other
that helps them to feel motivated and perform well (Park and et. al., 2018).
Conclusion
From the above essay, it has been concluded that the growth of an organization is
highly responsible on employees. It is important to have good people management as it
impacts the performance of organization. For enterprise, the strategy of giving appraisal and
practicing the culture of giving employees recognition through rewards will be of greater
advantage. It motivates employee to perform well and make them loyal towards the company.
The organization understands that the companies' output is well related with the employee
satisfaction and well-beings. So the organization provides its best for the betterment of
employees and helps in creating good working environment within the organization. The
people management helps in encourage the employees and related with day-to-day
management. For better growth and expansion of the company, the performance of
organization is important to take into consideration. Furthermore, the PESTEL analysis
provides the information related to the factors need to be consider while operating in the
market. The introduction of the latest technologies within organization helps company to
grow better and survive in the competitive environment.
6
that helps them to feel motivated and perform well (Park and et. al., 2018).
Conclusion
From the above essay, it has been concluded that the growth of an organization is
highly responsible on employees. It is important to have good people management as it
impacts the performance of organization. For enterprise, the strategy of giving appraisal and
practicing the culture of giving employees recognition through rewards will be of greater
advantage. It motivates employee to perform well and make them loyal towards the company.
The organization understands that the companies' output is well related with the employee
satisfaction and well-beings. So the organization provides its best for the betterment of
employees and helps in creating good working environment within the organization. The
people management helps in encourage the employees and related with day-to-day
management. For better growth and expansion of the company, the performance of
organization is important to take into consideration. Furthermore, the PESTEL analysis
provides the information related to the factors need to be consider while operating in the
market. The introduction of the latest technologies within organization helps company to
grow better and survive in the competitive environment.
6
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References
Abad, P.E.S. and Borbon, N.M.D., 2021. Influence of travel vlog: Inputs for destination
marketing model. International Journal of Research, 9(3), pp.47-66.
Abbas, J., 2020. Impact of total quality management on corporate green performance through
the mediating role of corporate social responsibility. Journal of Cleaner
Production, 242, p.118458.
Elliott, J., 2020. Tourism: Politics and public sector management. Routledge.
Islami, X., Mulolli, E. and Mustafa, N., 2018. Using Management by Objectives as a
performance appraisal tool for employee satisfaction. Future Business Journal, 4(1),
pp.94-108.
Ndubuisi, P.O. and Ugwu, J.N., 2021. SUSTAINING INNOVATIVE HUMAN RESOURCE
MANAGEMENT IN ACHIEVING ORGANIZATIONAL
PRODUCTIVITY. International Journal of Management & Entrepreneurship
Research, 3(2), pp.45-56.
Paais, M. and Pattiruhu, J.R., 2020. Effect of motivation, leadership, and organizational
culture on satisfaction and employee performance. The Journal of Asian Finance,
Economics and Business, 7(8), pp.577-588.
Park, S.Y., Lee, C.K. and Kim, H., 2018. The influence of corporate social responsibility on
travel company employees. International Journal of Contemporary Hospitality
Management.
Safaeva, S.R., Ishankhodjaeva, D.A., Juraeva, N.A. and Matyunina, O.E., 2019. Economic
and Legal Aspects of Tourism Regulation in the New Economy: International
Practice. Journal of Environmental Management and Tourism, 2(34), pp.460-5.
Ye, T. and Xu, H., 2020. The impact of business travel on travelers' well-being. Annals of
Tourism Research, 85, p.103058.
Yunis, M., Tarhini, A. and Kassar, A., 2018. The role of ICT and innovation in enhancing
organizational performance: The catalysing effect of corporate
entrepreneurship. Journal of Business Research, 88, pp.344-356.
7
Abad, P.E.S. and Borbon, N.M.D., 2021. Influence of travel vlog: Inputs for destination
marketing model. International Journal of Research, 9(3), pp.47-66.
Abbas, J., 2020. Impact of total quality management on corporate green performance through
the mediating role of corporate social responsibility. Journal of Cleaner
Production, 242, p.118458.
Elliott, J., 2020. Tourism: Politics and public sector management. Routledge.
Islami, X., Mulolli, E. and Mustafa, N., 2018. Using Management by Objectives as a
performance appraisal tool for employee satisfaction. Future Business Journal, 4(1),
pp.94-108.
Ndubuisi, P.O. and Ugwu, J.N., 2021. SUSTAINING INNOVATIVE HUMAN RESOURCE
MANAGEMENT IN ACHIEVING ORGANIZATIONAL
PRODUCTIVITY. International Journal of Management & Entrepreneurship
Research, 3(2), pp.45-56.
Paais, M. and Pattiruhu, J.R., 2020. Effect of motivation, leadership, and organizational
culture on satisfaction and employee performance. The Journal of Asian Finance,
Economics and Business, 7(8), pp.577-588.
Park, S.Y., Lee, C.K. and Kim, H., 2018. The influence of corporate social responsibility on
travel company employees. International Journal of Contemporary Hospitality
Management.
Safaeva, S.R., Ishankhodjaeva, D.A., Juraeva, N.A. and Matyunina, O.E., 2019. Economic
and Legal Aspects of Tourism Regulation in the New Economy: International
Practice. Journal of Environmental Management and Tourism, 2(34), pp.460-5.
Ye, T. and Xu, H., 2020. The impact of business travel on travelers' well-being. Annals of
Tourism Research, 85, p.103058.
Yunis, M., Tarhini, A. and Kassar, A., 2018. The role of ICT and innovation in enhancing
organizational performance: The catalysing effect of corporate
entrepreneurship. Journal of Business Research, 88, pp.344-356.
7
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Appendix
A PESTLE analysis for BUNI Travel
It is the framework which is helpful for monitoring and examining the macro-
marketing factors which impacts the organizational performance. In reference to BUNI
Travels, some factors are need to be consider-
Factors relation to the political intervention- This factor is related to the
intervention of governmental policies and actions which impacts the economy of the
country. The policies imposed by the government on paying taxes, tariffs are
included. The strict regulations imposed by the government due to increase terrorist
attacks in Bolton may be challenging situation for BUNI Travel in future. The
conditions of increasing fear among tourist leads to decrease in demand of the people
to travel in various regions of the world.
Economic factor- Economical factors of nation plays a crucial role in business
operations. This factor involves inflation rates, exchange rates, currency value,
unemployment and more. In Bolton, there are high rates of taxes are imposed by the
government on traveling activities. Changes in fair rates of air travel or road travel
with the increase in cost of fuels, gases and oil impacts the BUNI Travels business in
Bolton. The establishment of fair prices for customers may force BUNI Travels to
face many problems with the rates of currency exchange (Yunis and et. al., 2018).
Social factor- The factor deals with the societal norms which determine the behavior
and trend followed in the society . Large involvement of society towards the traveling
culture and increase in explosive nature within the Bolton, it will help BUNI Travels
to make healthy business and gain high profit. But busy work schedules of people
may cause lack of vacation from workplace which negatively influence the business
of travels organization.
Technological factor-This factor is related with the innovation in field if technology.
In recent times, people are more involved in digital world and emerging new
technologies has increased the speed of transaction. The BUNI Travels also need to
consider the factor, adopt latest technologies and continuously update the business
within Bolton for creating good values for the customers and to survive in the
competitive environment.
8
A PESTLE analysis for BUNI Travel
It is the framework which is helpful for monitoring and examining the macro-
marketing factors which impacts the organizational performance. In reference to BUNI
Travels, some factors are need to be consider-
Factors relation to the political intervention- This factor is related to the
intervention of governmental policies and actions which impacts the economy of the
country. The policies imposed by the government on paying taxes, tariffs are
included. The strict regulations imposed by the government due to increase terrorist
attacks in Bolton may be challenging situation for BUNI Travel in future. The
conditions of increasing fear among tourist leads to decrease in demand of the people
to travel in various regions of the world.
Economic factor- Economical factors of nation plays a crucial role in business
operations. This factor involves inflation rates, exchange rates, currency value,
unemployment and more. In Bolton, there are high rates of taxes are imposed by the
government on traveling activities. Changes in fair rates of air travel or road travel
with the increase in cost of fuels, gases and oil impacts the BUNI Travels business in
Bolton. The establishment of fair prices for customers may force BUNI Travels to
face many problems with the rates of currency exchange (Yunis and et. al., 2018).
Social factor- The factor deals with the societal norms which determine the behavior
and trend followed in the society . Large involvement of society towards the traveling
culture and increase in explosive nature within the Bolton, it will help BUNI Travels
to make healthy business and gain high profit. But busy work schedules of people
may cause lack of vacation from workplace which negatively influence the business
of travels organization.
Technological factor-This factor is related with the innovation in field if technology.
In recent times, people are more involved in digital world and emerging new
technologies has increased the speed of transaction. The BUNI Travels also need to
consider the factor, adopt latest technologies and continuously update the business
within Bolton for creating good values for the customers and to survive in the
competitive environment.
8

Legal factor- Legal factors refers to the relationship of business with government.
For better operation and to protect the customers in any business, the government is
responsible for making appropriate laws and creating several legislation which are
compulsory to be regulated. The BUNI Travels also have to follow all the laws and
regulations in order to take complete responsibility of the travelers. All legal policies
need to be consider that are imposed within Bolton by the government of the nation.
Environmental factor- This factor concerns with the environmental changes within
an area. The business of BUNI Travels may get impacted by the weather conditions
within Bolton. The dynamic changes in environment within an area, including
disastrous conditions in a country where large number of tourist were preferred to
visit affect the BUNI Travels business ans sales. The environmental conditions might
to be responsible to cause heavy loss in business (Ye and Xu, 2020).
9
For better operation and to protect the customers in any business, the government is
responsible for making appropriate laws and creating several legislation which are
compulsory to be regulated. The BUNI Travels also have to follow all the laws and
regulations in order to take complete responsibility of the travelers. All legal policies
need to be consider that are imposed within Bolton by the government of the nation.
Environmental factor- This factor concerns with the environmental changes within
an area. The business of BUNI Travels may get impacted by the weather conditions
within Bolton. The dynamic changes in environment within an area, including
disastrous conditions in a country where large number of tourist were preferred to
visit affect the BUNI Travels business ans sales. The environmental conditions might
to be responsible to cause heavy loss in business (Ye and Xu, 2020).
9
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