BUNI Travel Case Study: Strategies for Organisational Improvement

This case study examines BUNI Travel, a local travel agent in Bolton, and explores strategies for improving organisational performance. It identifies the importance of effective people management, including increasing productivity, enhancing reputation, and clarifying organisational objectives. The study recommends performance appraisal techniques, 360-degree feedback, and personal/professional development plans. It also highlights the role of employee well-being, focusing on mental and physical health, professional development, organisational culture, and stress management. Furthermore, a PESTLE analysis evaluates the external environment, covering political, economic, social, technological, environmental, and legal factors impacting BUNI Travel's operations and employee management. The analysis suggests that by addressing these factors, BUNI Travel can enhance its performance and employee satisfaction.

Case Study: BUNI
Travel

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
What tools and techniques will help improve organisational performance...........................3
The role of employee well-being in improving motivation and performance........................5
Include a PESTLE analysis for the organisational external environment analysis................6
CONCLUSION ...............................................................................................................................8
REFERENCE...................................................................................................................................9
Appendix........................................................................................................................................10

INTRODUCTION
Every company have to monitor and evaluate their organisational performance on regular basis
to identify that the company is going in a right direction or not to achieve their objectives. It is
for them to make their employees happy and satisfied so that they will perform better in the
organisation (Gawankar, Gunasekaran and Kamble, 2020). A positive mind of thoughts and good
behaviour employees always contribute effective performance in the organisation. The following
file covers tools and techniques which will help to improve organisational performance, role of
employee well-being in improving motivation and performance and PESTEL analysis. This
report is done on the basis of case study related to BUNI travels which is having small workforce
and it is a local travel agent situated in Bolton. Here, company changes their HR manager and
new manager is suggested to maintain their working environment by their different actions.
MAIN BODY
What tools and techniques will help improve organisational performance
It is very essential for every organization to manage their workforce perfectly to achieve their set
targets. Some of the importance of effective people management at Buni travels are given below-
 Effectively increase in productivity and profitability- When a organisation manage
their workforce effectively then their workforce perform well to increase their overall
productivity and profitability for the benefit of organisation (Abiodun, 2021). In context
of Buni travels, their workforce will attract more travels for using their travelling
facilities in case they are managed well according to their skills and talents. This will help
them to increase their productivity and in case productivity will increase then their
profitability will also increase.
 Better reputation for the organisation- When a organisation manage their employees
well and maintain their organisational culture effectively then they will get advantage to
gain their brand reputation in the market (Murphy, 2019). In context of Buni travels, their
reputation will get increased in the market because of no disputes and mismanagement of
employees in their organisation.

 Clarification of objective, mission and vision- It is important to manage employees
effectively because a well manageable workforce have clear vision and mission of
company and they are well aware about the direction to achieve their set goals (de
Koning and Avramoski, 2021).
Few techniques for performance management in Buni travels are given below-
 Performance appraisal technique- This is the most effective and easy technique which
is done by most of the organisations. In context of Buni Travels, their new manager must
focus on conducting this technique fair and honest. New HR manager must appreciate
those employees who are performing well and also give them monetary benefits for their
good performance for increasing their motivation to maintain their good performance for
longer period of time to get more monetary benefits. For the employees who perform bad
in the organisation must sent for training sessions and here, manager must make them
clear that their bad performance not only impact organisation but it also impact bad upon
their personal goals (Eveline and et. al., 2019). This will help Buni travels to manage the
performance of employees perfectly.
 360 Degree feedback- This is a kind of feedback of employees which include overall
performance measurement of a employee (Verhoest and Wynen, 2018). Here, managers
ask the collogues, suppliers, customers and many other people who have direct
communication with the employees to understand their performance at each level of
work. All feedback are taken serious by the manager and then the manager can analyse
the actual performance of their employees within the organisation. This technique helps
to analyse the employees performance as well as their behaviour with their supervisor
and colleagues. In context of Buni travels, their new HR manager can prepare the report
on their employees performance by consulting to suppliers, customers, collogues and
many others who know that employee well. Manger must have a face- to face
communication with that employee after having their 360 degree feedback to make them
understand that how they can improve their performance.
 Personal/Professional development plans- This is the technique which help the
employees to improve their performance (DeNisi and Murphy, 2017). Here, managers set
a target for employees and set the deadline to achieve that target. After the deadline,
managers will analyse the strength and weakness of employees while achieving that

target. In context of Buni travels, their new HR manager is recommended to set target of
each employees with deadline so that they will get to know that how much work should
be done every day to achieve at the deadline. It will also help Buni travels to maintain
high performance of their employees by recommending them the ways to achieve their
target. In case employees found the way to achieve their target by them self then it will
provide more benefit to company because it will further help employees to enhance their
skills to find out the ways to achieve organisational goal.
The role of employee well-being in improving motivation and performance
Well-being is the state of being happy and comfortable to work within the organisation. It
is essential for every company to provide positive and good working environment to their
employees so that they will be motivated to work better for organisational benefit. There are
many factors which Buni travels need to focus to provide their employees a good working
environment like maintaining their organisational culture, stress management, physical and
mental health of employees, professional development and many others. Some of the well-being
activities which must followed by Buni travels to develop motivation and good performance of
their employees are given below-
Mental and Physical health of employees- It is essential for HR manager to focus on
mental and physical health of employees. If employees are physically healthy then they can work
effectively without taking sick leaves (Poulsen and Ipsen, 2017). Maximum sick leaves of
company from their employees will impact their productivity. On the other hand, maintaining a
good mental health of employees also help the company to provide good ideas to achieve their
organisational goal and innovative skill of employees will also help to provide ideas for
organisational growth. In context of Buni travels if they make concerns and actions to maintain
their employees mental and physical health appropriately then their employees will feel
motivated and their skills will enhanced to perform well.
Professional development- This is the way where mangers promote those employees
who are performing well because this will help to motivate those employees to perform better to
achieve more promotions with hike in their salaries. This well-being activity also help to
motivate those employees who are not performing well in the organisation to perform well to get
hikes. Hence, this is the biggest motivational factor for employees to develop their performance
to get professional development aims.

Good organisational culture- This well-being activity also help the employees to
develop their motivation to perform well in the organisation (Usman and et. al., 2021). In context
of Buni travels, their HR manager will focus to make that organisational culture where every
employee openly communicate with each other, they can share their issues and find solutions of
the issues whether it is related to professional life or personal life. It also include to have teams
where different skilled employees work with each other and help each other to develop their
skills and many others. This kind of organisational culture will help the company to create a
well-being environment which further help to motivate employees to perform better.
Stress management- It is another well-being activity which help the company to manage
the performance of their employees toward their organisational goal. Stress in organisation is a
barrier for them where their employees are unable to perform any task effectively (Cartwright
and Roach, 2021). Hence, to manage stress, HR manager of Buni travels must focus on
employees working burden and try to reduce their extra working burden to make them happy and
satisfied with their job. They distribute their work or task according to the specialization of
employees. For example, the employee who is having good skills in finance management can be
hired for finance department to handle financial activities of the company. This will help the
employee to reduce their stress about their work because they are already known that what kind
of work can be allotted to them in the office.
Include a PESTLE analysis for the organisational external environment analysis
Factors of
PESTEL
Description and the way they impacted upon Buni travels to
manage their employees
Political
factors
Trade restriction- In context of UK, there are having no restriction for
their trading activities. This will impact positive upon Buni travels, they
can attract more travellers and can expand their business to other
countries.
Brexit impact- Brexit impacted negative upon Buni to manage their
employees because most of the employees resign due to the separation
of UK and Europe due to their religion and geographical issues.
Economical
factors
Infrastructural condition- In context of UK, they are having good
infrastructure and most of the travellers need to stay at such places

where infrastructure is in good condition (Pan, Chen and Zhan, 2019).
This will help Buni travels to manage their employees effectively to
attract their targeted travellers by conveying them about the economical
condition of UK.
Employment rate- UK is having high employment rate which help
Buni travels to hire skilled and talented employees which will help them
to achieve their organisational goal.
Social factors Believes and values- In context of UK, the employees are preferring to
have job at those companies who are having good culture, believes and
values to enhance their well-being environment of working. Hence, this
this factor will help Buni travels HR manager to maintain their good
working environment to support employees believes and values.
High purchasing power of customers- UK's customers are demanding
quality over quantity. They prefer to have good quality of goods and
products whether they have to pay little extra for developing their
lifestyle. Hence, this will impact positive upon Buni travels by focusing
on services which they provide to their customers.
Technological
factors
Advance tools and machines- UK is the country which is having
advance and modern technology to help their industrial development
(Kara, 2018). This will impact positive upon Buni travel to purchase
good technological tools and machines in their organisational for their
daily operations. Beside this, they are also required to train their
employees well to use those updated and modern technological tools
and machines. Training will provide to motivate employees and help the
company to reduce uncertainties from employees side.
Online marketing- Increasing use of internet will help Buni travel to
aware their customers through various online sites. Having official
website of their organisation will help them to reach customers globally.
Buni travels must hire a team to handle their website, social media
accounts and many others. Hence, they must train their employees for

digitalization activities.
Environmental
factors
CSR activities- It is essential for business to conduct CSR activities to
gain more customers and to develop their company's reputation. Hence,
it is suggested for Buni travels to have a CSR activity such as planting
trees and plants every year after achieving their organisational goal will
help to impact positive upon their environmental factor.
Pollution rate- UK is having high air pollution which can impact
negative upon company's employee's physical health.
Legal factors National Minimum Wage Act- This law of UK states that employees
of any company must have minimum wage as per their working hours
and no employer is allowed to provide salaries and wages below this fix
rate. This will impact positive upon motivating Buni travel employees
as they will get appropriate salaries hence, they will perform better for
their organisation.
Health and Safety at Work Act 1974- This law of UK states that
employees must achieve all safety activities at their work place like
appropriate break time, safety kits at manufacturing departments and
many others. It is suggested for Buni travels to provide health insurance
to their employees and a appropriate lunch time for their mental health.
This will act as motivational activities for employees to perform better
in the company. If employees are mentally and physically fit then they
will contribute to provide more productivity for their organisation.
CONCLUSION
It is concluded that well-being environment in organisation is most important and plays an
important role to achieve organisational goal. Employees will develop their performance if they
are satisfied with their job and this can be done by providing appropriate organisational culture,
maintaining their mental and physical health and many others. There are various techniques for
performance management like 360 degree appraisal, professional development plan and many
others. These tools will help the company to measure their employees performance and take

corrective measures to improve their performance for organisational benefit. PESTEL analysis is
used for external environmental analysis.
REFERENCE
Book and journal
Abiodun, S., 2021. Importance of Effective Management of Nigerian Blue Economy. Journal
homepage: www. ijrpr. com ISSN, 2582, p.7421.
Cartwright, A. and Roach, J., 2021. The wellbeing of UK police: a study of recorded absences
from work of UK police employees due to psychological illness and stress using
freedom of information act data. Policing: A Journal of Policy and Practice, 15(2),
pp.1326-1338.
de Koning, M. and Avramoski, O., 2021. The Importance of Partnerships for Effective Protected
Area Management.
DeNisi, A.S. and Murphy, K.R., 2017. Performance appraisal and performance management:
100 years of progress?. Journal of applied psychology, 102(3), p.421.
Eveline, C. and et. al., 2019. Effects of Inventory Management Techniques on Procurement
Performance.
Gawankar, S.A., Gunasekaran, A. and Kamble, S., 2020. A study on investments in the big data-
driven supply chain, performance measures and organisational performance in Indian
retail 4.0 context. International Journal of Production Research, 58(5), pp.1574-1593.
Kara, E., 2018. A contemporary approach for strategic management in tourism sector: pestel
analysis on the city Muğla, Turkey. İşletme Araştırmaları Dergisi, 10(2), pp.598-608.
Murphy, M., 2019. The Importance of Effective Training Manual Designs for Employees who
Assist People with Disabilities.
Pan, W., Chen, L. and Zhan, W., 2019. PESTEL analysis of construction productivity
enhancement strategies: A case study of three economies. Journal of Management in
Engineering, 35(1), p.05018013.
Poulsen, S. and Ipsen, C., 2017. In times of change: How distance managers can ensure
employees’ wellbeing and organizational performance. Safety science, 100, pp.37-45.
Usman, M. and et. al., 2021. Social support and perceived uncertainties during COVID-19:
Consequences for employees’ wellbeing. Current Psychology, pp.1-12.
Verhoest, K. and Wynen, J., 2018. Why do autonomous public agencies use performance
management techniques? Revisiting the role of basic organizational
characteristics. International Public Management Journal, 21(4), pp.619-649.

Appendix
Factors of
PESTEL
Factors affecting
Political factors  Trade restriction
 Brexit impact
Economical
factors
 Infrastructural condition
 Employment rate
Social factors  Believes and values
 High purchasing power of customers
Technological
factors
 Advance tools and machines
 Online marketing
Environmental
factors
 CSR activities
 Pollution rate
Legal factors  National Minimum Wage Act
 Health and Safety at Work Act 1974