BMP4006 Case Study: Analyzing People & Performance at BUNI Travel

This case study analyzes BUNI Travel, a tour and travel agency, focusing on strategies to improve organizational performance through effective people management. It explores various tools and techniques, such as 360-degree feedback, key performance indicators (KPIs), efficient services, reward and recognition programs, and training and development, to enhance employee motivation and productivity. The report emphasizes the importance of employee wellbeing in fostering company loyalty and reducing absenteeism. Furthermore, a PESTLE analysis is conducted to assess the external factors impacting BUNI Travel's operations in the competitive travel industry, highlighting the need for adopting modern technologies and effective human resource practices to ensure sustainable growth and profitability. The study concludes that a combination of strategic planning, employee empowerment, and technological advancements is crucial for BUNI Travel to thrive in the dynamic market.

Business Management
BMP4006
People and Performance
Assessment 1
Case Study: BUNI Travel
Semester 2
Contents
Introduction p
What tools and techniques will help improve
organisational performance? p
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The role of employee wellbeing in improving motivation
and performance p
Conclusion p
References p
Appendix p
Introduction
Every business organization wants to maximize its productivity which will help in
generating the high revenue. There are several factors that impact the business and
they are needed to evaluate in order to elevate the overall performance of the
organization. The performance of departments as well of the employees can be
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increased by filling them with the motivation. It will help in reaching to the next level
of their performance. Organizational goals can only be accomplished with proper
formation of strategic planning and ensuring that all the function are carried out
according to the pre determined plans or not. In reference of this report, BUNI
Travels is a tour and travel agency which provides the facility of tourism and ticket
booking from all over the countries(Lipkin and Haddad, 2018). Various tools and
techniques which are required to analyze by the HR manager and select the best
alternative from a pool. It also deals with the PESTLE analyses of the company
which includes all those factors which must be considered while operating the
business unit.
What tools and techniques will help improve
organisational performance?
In order to improve the performance of business, it is necessary to utilize the
financial, functional as well as human resource effectively and efficiently. The
Authority uses various tools and techniques for improving organizational
performance. Strong leadership helps in increasing the productivity and the scale of
business. It is required to have a strong internal structure to face the dynamic
market. BUNI Travels is using an old and traditional technique by which it is facing
ineffective organizational performance(Haddon, 2018). To improve the performance
the manager of company should adopt the modern techniques which are explained
below:
 360 degree Feedback - It is a modern technique or process of
evaluating the performance of employees by taking feedback from the
colleagues as well as from the managers related to their performance.
Feedback form is given to the employees and they are required to
submit with a valid response. This will help in getting a better
understanding of the manager and how it can be eliminated or
minimized. The HR manager of BUNI Travels may use this method to
obtain the feedback of various departments so that they can take
effective measures to improve the overall productivity of the
company(Nielsen and Moynihan, 2017).
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 Key Performance Indicators – To measure the level of contribution of
individual, business units and departments towards achieving the
goals, KPI is the considered as the most effective tool in measuring the
performance. Overall performance denotes high level of KPI whereas
the processes across departments like sales and marketing denotes
low level KPI. The manager of BUNI Travels may use various KPIs in
order to measure the key performance of business enterprise(Varghese
and Edward, 2018).
 Efficient Services –Along with maintaining the same quality the
company should offer less cost as compare to its competitors so that
they can cover a major part of customers and can attract them too by
rendering them with best discount offers. The company should ensure
the better traveling experience to the customers and provide a global
access to book tickets from the different location(Green, 2017).
 Reward and Recognition Programs – The organization should
provide various rewards and remuneration for the outstanding
performance done by the employees. It will help in increasing the
productivity of employees. Work interest can be developed through
motivation and by the reward schemes. This company should provide
various rewards for every milestone achieved by the individual or
department.
 Training and development – Specific work training sessions should
be provided to the employees so that they can aware about their duties
and responsibilities in an organization. This will help in enhancing the
employee skill and increasing the productivity. To make the work done
in an efficient manner the organization should conduct T&D Programs
which will help in generating higher revenues. In case of BUNI Travels,
it can conduct the training sessions to the IT staff to make a
personalized category for the people of different culture and society in
their ticket booking website. It will help the firm in increasing its
productivity level day by day (Boudreau and Cascio, 2017).
 Optimum use of Human Resource - The organization should use its
manpower in a very effective and efficient way. Employees are
considered as the essential assets of the company. BUNI Travels
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should hire the skilled staff so that the business operations are carried
out smoothly. If the company is not using its manpower effectively then
it would loose its opportunity cost.
 Performance Appraisal – The business enterprise can provide
various appraisal programs. BUNI Travels must measure the
performance of employees and the appraisal should be provided
according to their performance. Top milestone achiever will get the
benefit of higher rewards. Rewards may include financial rewards,
some tour package or any other fringe benefit.
The role of employee wellbeing in improving motivation
and performance
Many businesses around the world got the opportunity of exchanging its products
and services through the facility of import and export. The country that are rich in
their product will export the surplus to the countries who are deficit. The employee
should Motivation may be referred as the stimulus towards the attainment of goals
or any activity. BUNI Travels is a small company looking for the expansion and
ensures that the workforce is motivated in both internal and external manner. By
properly taking care and compensating employees of their well being, the
performance of organization could increase due to the following reasons:
 High Team Morale – Team can perform optimally if all the members are
taken care with proper manner. It is important to motivate each and every
employee because there may be a downfall in the productivity. There should
be harmony among the employees and maintain a healthy competition
instead of toxic (Armstrong, 2020)
 Generating company loyalty – Employee's performance may be affected by
the well being and also considered as a crucial factor for the growth of an
enterprise. This keeps the employees loyal and friendly towards the company.
It will also help in generating higher goodwill of the firm which will be useful in
attracting the new customers.
 Reducing absenteeism and turnover – If the employees are absent in an
organization then it will result in reducing the turnover as well as reduction in
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the profitability too. Considering the aspects of HR management towards well
being of employees make sure it doesn't encounter much of these issue. The
HR policies should be drafted in a manner where the rate of absenteeism
could be minimized. The employee turnover rate could be minimizes by
retaining the existing employees which will help in reduction of training and
development cost(Gammon, 2017).
Conclusion
In the above report, there was a vast and detailed discussion on different
aspects of HR as well as the role and functions played by the HR in the expansion of
a small firm's growth. The Human Resource should use modern tools and
techniques in order to improve the performance of various departments along with
focusing on the well being of the employees. It plays a crucial role in increasing
performance and developing motivation among the employees. PESTLE analysis is
also done on the Travel companies of Boston and it was concluded that the HR
function are the responsible for improving the overall performance of business. And
the company should adopt the new technology as it will be beneficial in terms of time
and cost. Traditional method is a very time consuming process in the tourism sector.
The HR manager should formulate an effective Business plan and regularly ensures
that all the activities are carried according to the planning process or it is needed to
take some action in order to anticipate the risk.
References
Armstrong, M., 2020. Armstrong's Handbook of Strategic Human Resource Management:
Improve Business Performance Through Strategic People Management. Kogan Page
Publishers.
Boudreau, J. and Cascio, W., 2017. Human capital analytics: why are we not there?. Journal
of Organizational Effectiveness: People and Performance.
Gammon, S. ed., 2017. Heritage and the Olympics: People, place and performance.
Routledge.
Green, D., 2017. The best practices to excel at people analytics. Journal of Organizational
Effectiveness: People and Performance.
Haddon, J., 2018. The impact of employees’ well-being on performance in the
workplace. Strategic HR Review.
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Lipkin, J. and Haddad, R., 2018. " Be Fierce, Believe in Yourself, and Find Your People": A
Roundtable Discussion about Disability and Performance. Journal of Literary & Cultural
Disability Studies, 12(2), pp.221-238.
Nielsen, P.A. and Moynihan, D.P., 2017. Romanticizing bureaucratic leadership? The politics
of how elected officials attribute responsibility for performance. Governance, 30(4), pp.541-
559.
Varghese, J. and Edward, M., 2018. Relationship between job orientation and performance of
sales people: A financial services industry perspective. IIM Kozhikode Society &
Management Review, 7(1), pp.88-96.
Appendix
A PESTLE analysis for BUNI Travel
It operates in a tour and travel industry of United States of America having its
specialty in managing and scheduling domestic travel in Boston, which is a very
competitive industry. A firm's expansion and growth can be done through analyzing
the external environment which can be done by PESTLE analysis. It is considered as
an effective tool of strategic management which divides the external environment
into various dimensions.
 Political – It determines the government and government policies
which may impact on a business or an industry directly or indirectly. It
involves various government policies, fiscal and other trade policies.
Due to the pandemic the Travel sector has hit hard by the various rules
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and regulations that are imposed on it by government authorities. In US
the restriction are easing out so the small companies like BUNI Travels
have a great opportunity to expand its business operations.
 Economical – It involves the factors such as interest and inflation
rates, disposable income of business consumers which affects the
business operations. Further, these factors can be broken down into
micro and macro economical factors. Micro factors are about the way
of spending their income.
 Social – It is also known as socio-cultural factors which covers the
areas of shared belief and attitude of the population. These factor
undertakes the population growth and career attitudes. BUNI travels
should conduct a market research of different age group, tradition and
culture in order to provide a better platform of the tourism in Boston
city.
 Technological – As the technology is changing rapidly, various
companies are switching their resources from traditional to the modern
by adopting new technology that do work in an efficient manner. BUNI
travel must switch from the old school pattern to the new modern
resources.
 Environmental – These are the factors by which a business is
influenced by the surroundings and ecological aspects. It includes
recycling procedures, waste disposal, climate change and
sustainability. The company should focus on recycling the resources
and keep the Travel premises neat and clean in order to support the
healthy environment.
 Legal – It consist of the factors which involves the laws and regulations
such as consumer law, healthy law, safety law along with trade
regulations and restriction barriers. BUNI travels should operate its
business within the legal frame. It should not go beyond these rules
and regulations.
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