BMP4006 Case Study: Improving Performance at BUNI Travel Agent

This case study examines BUNI Travel, a local travel agent in Bolton, and explores strategies to improve its organizational performance. The report emphasizes the importance of human resource management, particularly in recruitment and employee wellbeing, to enhance motivation and productivity. It discusses various tools and techniques such as problem-solving, change management, strategic planning, and the use of new technologies to drive organizational development. The analysis also highlights the significance of employee satisfaction, stress reduction, compensation, and health benefits in fostering a positive work environment and improving overall performance. Furthermore, the report includes a PESTLE analysis to assess the impact of external factors on BUNI Travel's operations, emphasizing the need for adaptability in a changing business environment. Desklib provides access to similar case studies and solved assignments for students.

Business Management
BMP4006
People and Performance
Assessment 1
Case Study: BUNI Travel
Semester 2
0

1

Introduction
To operate a business there is need to have proper human resources and capital which
can be used in development. Human resource management is a function which is designed to
identifying vacant position, recruitment, selection, and control that can help to manage a
business regularly and attain competitive advantages. This is important for each organization
to have good human resources management as it recruits skilled and talented people who get
ready to work after adopting changes and supports to develop organizational productivity
(Bratton, Gold, Bratton, and Steele, 2021). The present report is based on BUNI Travel, is a
local Travel agent based in Bolton. The people who work in organization are working with
traditional method that creates the issues in operation. The present report covers tools and
techniques that will help to improve organizational performance, role of employee wellbeing
in improving motivation, and external factors that affects a business.
MAIN BODY
What tools and techniques will help improve organizational
performance?
The organizational performance comprises the actual output or results of an
organization as measured against its intended outputs. Each organization wants to expand its
business in order to increase productivity and profitability, so that many efforts are needed to
be done. In relation to BUNI Travel Company, it has a relatively small workforce which has
been working with a traditional Personnel department. The senior management have
identified the need to improve organizational performance by adopting appropriate tools and
techniques that are explained below:
Recruitment of talented employees - To operate a business and managing all
functions there is need to have proper human resource management who could understand
how an organization grow their business. If there are skilled and knowledgeable people then
it will be great opportunity for company to grow their business and attain profitability. In
relation to BUNI Travel, recruitment of skilled employees is a good technique which can be
used to managing all functions and activities that can help to improve business performance
(Armstrong, and Taylor, 2020).
Problem solving tools – This tool is requires in all companies to understand the
problem and solve them effectively. This is important for management to identify what
problem is running and how it could be solved. While operating a business problem solving
2

tools is used by management to control all functions and activities that can help to develop
business performance. In relation to BUNI Travel, problem solving tool can be used by
management that will help to attract the number of people and encourage to work effectively.
Change management tool – Change is the continuous activity which is used to
introduce something new and attractive in market. To improve organizational performance,
change management tool is require by management for the purpose of bringing changing in
existing performance. Change management tool is kind of application that company use
during period of corporate change in order to make smooth process and increase productivity.
In relation to BUNI Travel agent company, change management tool is used by management
for the purpose of bringing changes in their existing functions and supports to develop
organizational productivity.
Strategic planning tools – This could be explained as effective tool which is used by
company to attain the competitive advantages and better organizational performance. This
tools states every individual and business concern should have good planning and strategies
which can help to develop organizational performance. In relation to BUNI Travel,
management should focus over activities and formulate strategic planning with the help of all
employees which can help to get work done and complete the organizational goals. This is
important for each organization to identify what is happening around and how to resolve the
problems, strategy formulation is the technique which used to operate a business regularly.
Use of new technology – Environment is changing day by day where needs and
wants of people also getting to change, it became necessary for company to use new
technology and introduce new products and services that can help to develop organizational
productivity. The use of new technology could be opportunity for each business to grow and
attain higher productivity. In relation to BUNI Travel, management should focus on new
technology and introduce new activities in order to develop organizational productivity. To
provide new technology in travelling organization could be effective as it will help to
influence number of customers and supports to increase business productivity (Boon, Den
Hartog, and Lepak, 2019).
Innovative Approach – This could be explained as approach in which innovative
products and services are introduced by company for the purpose of organizational
development. The meaning of innovative approach is to improve existing products and
services that supports to develop business productivity. In relation to, BUNI Travel,
3

innovation is most important technique which is used by business concern for the purpose of
introducing something new and improving existing activities which can help to develop
organizational performance.
Environment analysis technique – This is important technique to begin any task and
running business as environment analysis states what people wants and how they could be
satisfied then kind of products and services provided to their customers. If there is not
environment analysis then it would be difficult for company to improve its existing
performance and attain business goals.
Effective communication tool – If a business set up outside and other country then it
became important for industry to maintain effective and clear communication by sharing
information and develop by managers that can help to improve the business sales and
productivity. To have clear communication between employees and customers could create
opportunity to grow a business and attain higher profits.
360 feedback technique – This is a technique which is used by company to improve
existing performance and maintaining higher performance. This is a process through which
employees’ shares the feedback to their employer, subordinates, and supervisor which can
help to bring changes accordingly that helps to develop organizational productivity. The
management should have proper knowledge and understanding that provides competitive
advantages (Dickmann, 2021).
The role of employee wellbeing in improving motivation and
performance
Employees are the main assets of organization who comes to business goals and
contributes to accomplish goals. Without employees it became difficult to operate their
business regularly as new ideas and thoughts are given by people that can help to attain
competitive advantages. Employee wellbeing refers to state of employees mental and
physical health, results are given to increase business productivity. This is important for
organization that their staff should be healthy and talented so that they will perform well and
supports to increase organizational performance. In relation to BUNI Travel, role of
employee wellbeing in improving motivation and performance are explained below:
Providing employee satisfaction – Employee wellbeing is needed to provide the
employee satisfaction by identifying their needs and wants which can help to grow a business
4

continuously. In relation to BUNI Travel, employee satisfaction is used by employer by
providing them high level of satisfaction which can help to develop organizational
productivity and profitability (Santana, and Lopez‐Cabrales, 2019).
Reducing stress – To improve organizational performance and motivating people
employee wellbeing plays important role as it comes to know what problems are facing by
staff and how it can be solved. This can help to bring changes in existing performance and
motivate to work continuously.
Providing compensation and benefits – Employee wellbeing is require to operate a
business continuously by providing compensation and benefits to staff. This is important for
each organization and employer to provide compensation and benefits to their employees
who can help to develop organizational productivity and profitability (Lee, and Ahn, 2020).
Providing good health – Health and safety act and data protection act is most
powerful legislation which can be used by organization for the purpose of motivating
employees and improving performance that can help to develop organizational productivity.
In relation to BUNI Travel, it is the good way which can be used by management to improve
their performance by following health and safety legislations. This can help to bring new
activities and functions to operate their business.
Conclusion
From the report it can be concluded that employees are the main assets of
organization who contributes to each activities and goals. Motivation is important aspects
which is used by employee to motivate their employees and gets work done effectively.
Human resource management is the main function which is used to identify vacant position
and fill by recruiting talented and skilled people who accept the challenges and introduce
something new which can help to develop organizational performance.
5

References
Bratton, J., Gold, J., Bratton, A. and Steele, L., 2021. Human resource management.
Bloomsbury Publishing.
Armstrong, M. and Taylor, S., 2020. Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Boon, C., Den Hartog, D.N. and Lepak, D.P., 2019. A systematic review of human resource
management systems and their measurement. Journal of management, 45(6),
pp.2498-2537.
Dickmann, M., 2021. INTERNATIONAL HUMAN RESOURCE MANAGEMENT–
HISTORICAL DEVELOPMENTS, MODELS, POLICIES AND PRACTICES IN
MNCs (p. 225). SAGE.
Lee, D. and Ahn, C., 2020. Industrial human resource management optimization based on
skills and characteristics. Computers & Industrial Engineering, 144, p.106463.
Santana, M. and Lopez‐Cabrales, A., 2019. Sustainable development and human resource
management: A science mapping approach. Corporate Social Responsibility and
Environmental Management, 26(6), pp.1171-1183.
Chaudhary, R., 2020. Green human resource management and employee green behavior: An
empirical analysis. Corporate Social Responsibility and Environmental
Management, 27(2), pp.630-641.
Khudhair, H.Y., and et.al., 2020. The impact of COVID-19 on supply chain and human
resource management practices and future marketing. Int. J Sup. Chain. Mgt Vol, 9(5),
p.1681.
Bratton, J., Gold, J., Bratton, A. and Steele, L., 2021 Armstrong, M. and Taylor, S., 2020
Boon, C., Den Hartog, D.N. and Lepak, D.P., 2019. Dickmann, M., 2021 Lee, D. and Ahn,
C., 2020 Santana, M. and Lopez‐Cabrales, A., 2019 Chaudhary, R., 2020 Khudhair, H.Y.,
and et.al.,
6

Appendix
A PESTLE analysis for BUNI Travel
Importance of external factors on managing people.
 External analysis is a crucial examination that takes into account all of the factors that
have a direct impact on the business and that the business cannot control. Two models
are used to determine which elements have an impact on business, such as: Analyzed
using the PESTLE method: It is a framework that a business entity uses to identify
and assess macro environmental components that have a direct impact on the business
entity's performance. BUNI Travel was subjected to a PESTLE study to determine
which factors have a direct impact on the industry.
 • Political factors: Changes in the political context of a country, such as roadblocks,
protests, or prohibitions, disrupt the supply chain for various products and services.
As a result, businesses do not execute their operations in a smooth manner. Total sales
are down as a result of higher taxes and higher prices for goods and services. In
relation to BUNI Travel, business might be affected negatively as changing in
government and its regulation could create the challenges to operate regularly.
 Economic factors: •BUNI Travel sells their services in a variety of countries. When
government and economics recognise business activities, it helps to create a
favourable environment for company growth. The government encourages people to
spend their earnings on shopping. Thus, it impacts positively on BUNI Travel
company. On the other side, economy go down and unemployment increase in Bolton
country so it creates problem and run it continuously (Chaudhary, 2020).
 Social factors: Society and social trends become reason of shopping habits criterion of
people, behavior changes and many others. When people are qualifying so they are
demanding different products and preferences are different. On the other side, rural
people purchase any product as per the taste or whatever is available. In relation to
BUNI Travel, travelling services are provided to customers as per their opinion that
can help to influence number of people and will support in development.
 Technological factors: Technological changes effect on the BUNI Travel in direct
manner. It get advantage of technology and promote their products & services without
any restrictions. Thus, technological factors affects business positively (Khudhair, and
et.al., 2019).
7

 Legal factors: BUNI Travel has to follow the prevailing local labor laws, taxation
rules as well as other business laws. If selected organization decides not to follow
rules and regulations of specific country then it could be challenging to operate or
continue its business.
 • Environmental factors: Food and eatable items are available in several travel
industry. In a changing climate, these things will not stay fresh for long. It will expire
after a certain period of time. As a result, BUNI Travel must adhere to legal and
financial requirements in order to continue operating. In case of not following
environmental regulation and increasing wastages then it could be challenging to
develop their business.
8