Analyzing Communication Strategies of Buni Travel During the Pandemic

This report explores the communication challenges and barriers faced by Buni Travel during the COVID-19 pandemic, including physical, emotional, and cultural barriers. It highlights the strategies implemented by the company to overcome these challenges, such as the use of advanced technology, providing discount offers, and facilitating employee training. The report emphasizes the importance of cultural awareness in effective communication within the travel and tourism industry. Ultimately, the report concludes that effective business communication is crucial for maintaining positive customer relationships and achieving organizational objectives. Desklib provides access to similar solved assignments and study tools for students.

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BUSINESS COMMUNICATION
INTRODUCTION
The business communication is basically defined as the procedure of sharing various
data between employees within workplace and outside organization. Due to keeping effective
communication in business organization is able to deliver best quality products to customers for
long duration. The chosen company is Buni travels and the company was established in 1919
(MacDonald, Kelly and Christen, 2019). The report will be covered common challenges and
barriers to effective communication, effective strategies for overcoming communication barriers
and demonstrate the importance of cultural awareness.
Common challenges and barriers to effective communication
During the time of COVID pandemic Buni Travel faced various
difficulties for run their activities smoothly and also for keeping positive
relationship with customers. Those barriers are described below -
 Physical barrier: Due COVID pandemic physical barriers or distance
are highly increased between company and customer. Because at that time
people have lot of fear for travelling in various locations. Due to this the
physical visits of users are highly reduced in company which leads to
decrease their performance effectively.
 Emotional barrier: - In this barrier people slowly decreased the habit
of travelling due to the fear of COVID. Due to decreasing the travelling
habit organization is not able to maintain strong positive relations with
clients regarding their service.
 Cultural barrier: - Due to implementing the strategy of lock down in
UK Buni Travel is not deliver information about their various goods and
services to users. Due to facing this issue company faced huge financial
loss in their business and also not able to facilitate beneficial awareness
about holiday schemes to them in time.

The first one is enhancing value of various locations. Therefore, culture is
highly essential for developing connection of various places in consumer mind.
Due to consumer easily understand the correct lifestyle regarding their health
effectively.
Secondly, it shows the benefits of various tourist places which is related
with the architecture and design of building and houses
CONCLUSION
From the above analysis it concludes that the concept of business
communication is highly important for firm to maintain positive relationship with
customers for long time. Due to the effective utilization of communication
organization is able to identify the needs and desires of customers quickly. In this
way the vision, mission and objectives of organization are easily sustained in
market for long time. The report will be covered common challenges and barriers
to effective communication, effective strategies for overcoming communication
barriers.
REFERENCES
MacDonald, P., Kelly, S. and Christen, S., 2019. A path model of workplace
solidarity, satisfaction, burnout, and motivation. International Journal of Business
Communication, 56(1), pp.31-49.
Marynissen, H. and Lauder, M., 2020. Stakeholder-focused communication
strategy during crisis: A case study based on the Brussels Terror
Attacks. International Journal of Business Communication, 57(2), pp.176-193.
Strategies to cope up from these barriers -
For overcoming the above mentioned barriers or challenges Buni Travel used various
strategies in their business activities which are described below –
 Use of advanced technology – In COVID pandemic, the above mentioned company use
advanced equipment’s such as artificial intelligence, software and apps effectively. In
this way organization is able to facilitate the information about their service and products
to users in time.
 Providing discount offers – It is also one type of strategy which is used by the
organization for attracting the customers in large number. Because in COVID time
prices are highly increased by government in various goods. Therefore, discounting price
is aa very important concept for enhancing the desires of users effectively.
 Facilitates training to employees – Due to providing effective training to their
employee’s firm is able to deliver them survives and goods to users with full safety
(Marynissen and Lauder, 2020).
Demonstrate the importance of cultural awareness
The culture has various importance in the industry of travel and tourism because in this sector
customer and organization both are closely connected.