Bunnings Warehouse: Analysis and Recommendations on 'Bank of Hours'

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This report provides a consulting services analysis of Bunnings Warehouse's 'bank of hours' roster system, where employees' hours are averaged over time, leading to complaints about overtime pay. It identifies the company's strengths, such as a large store network and quality products, and weaknesses, including a lack of marketing experience and high product costs. Threats include competition and changing customer bases. The report suggests solutions such as providing more staff during peak seasons, improving marketing strategies, and employing specialized consultants. It concludes by recommending that the consulting company help Bunnings Warehouse find and employ qualified staff to alleviate the issues related to the 'bank of hours' system.
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To: The board of Directors of Bunnings Warehouse
From: Consulting Services
Date: 13.09.2018
Subject: ‘Bank of hours’ rosters for employees in the Bunnings Warehouse
The hardware chain Bunnings Warehouse is known to have practiced bank of hours where staffs
are sent homes during slow periods and are made worked overtime during the peak season. The
staffs complain of not been paid for working overtime during the busy times.
Bunnings warehouse averages the working hours of both the full time and part time employees
Over the year by sending the staffs back home during the lean periods. According to the chief
operating officer of the Bunnings Warehouse the roster system of bank of hours provides huge
benefits to the team members along with the customers. Some of the opportunities which the
hardware chai has is that it can offer an online purchase platform for people during the busy
times. As this will reduce the pressure on the staffs. With the number of home owners in the
country, the hardware chain has a good opportunity in the market. The strength of the Bunnings
Warehouse is the presence of large number of stores in Australia. A wide network of around 300
stores are present in Australia. Apart from that it also produces products of high quality and stays
open all throughout the day. The biggest strength of this company is that it is one of the biggest
household hardware retail chain in Australia. It also provides loyalty programs every day. It also
has access to global network and also provides high quality customer service. Lack of marketing
experience is one of the weakness of Bunnings Warehouse. High cost of the products can also be
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termed as weakness. The content delivery system is also unstable with high hosting cost. The
content creation is also highly vulnerable to the new cycles. Bunnings Warehouse also faces
huge number of threats which resulted due to change in customer base. It also faces huge
number of competitions from the other hardware retailers in the country. The government has
also stared increasing tax and other administration costs. There has also been huge change in the
customer base. The new competitors which enter the markets also provides similar content.
Bunnings Warehouse also faces similar hardware retailers in Australia. The economic scenario
of the country can also lead to the reduction of hardware purchases.
The consulting company services can therefore offer help to the Bunnings Warehouse in a way
like it can provide more staffs during the peak season when there will be a presence of high
demand for the products. It can also help the Warehouse with a good marketing strategy to
overcome the weakness. The consulting firm can also provide staffs which are specialized in
their own fields in order to make the work much easier. As they will provide qualified
consultants who will have deep understanding of the market. Finally, in order to employ more
staffs the consulting company can help Bunnings Warehouse by providing qualified employees.
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Reference list
Mobile.abc.net.au. (2018). Bunnings 'bank of hours' staffing regime triggers complaints, as
hardware chain confirms review - ABC News (Australian Broadcasting Corporation). [online]
Available at: http://mobile.abc.net.au/news/2018-09-10/bunnings-workers-complain-over-bank-
of-hours-policy/10219434?pfmredir=sm [Accessed 13 Sep. 2018].
Bell, A., 2014. Retail Rebranded. Balboa Press.
Syazwan Ab Talib, M. and Bakar Abdul Hamid, A., 2014. Halal logistics in Malaysia: a SWOT
analysis. Journal of Islamic Marketing, 5(3), pp.322-343.
Mobile.abc.net.au. (2018). Bunnings 'bank of hours' staffing regime triggers complaints, as
hardware chain confirms review - ABC News (Australian Broadcasting Corporation). [online]
Available at: http://mobile.abc.net.au/news/2018-09-10/bunnings-workers-complain-over-bank-
of-hours-policy/10219434?pfmredir=sm [Accessed 13 Sep. 2018].
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