Critical Analysis of BUPA in the UK: Demographic Factors Report

This report provides a critical analysis of BUPA in the UK, focusing on the demographic factors impacting its operations. It examines generational geographies, highlighting the need for BUPA to understand and cater to the diverse healthcare needs of different age groups. The report also addresses the challenges and opportunities presented by the increasing ageing population in the UK, including the need for specialized healthcare facilities and a workforce capable of addressing the specific needs of this demographic. Furthermore, the report explores the significance of workforce diversity in BUPA, emphasizing the importance of training and creating a suitable working environment for a diverse group of employees to effectively serve the healthcare needs of the UK population. The analysis draws on relevant academic sources to support its findings.

Running head: CRITICAL ANALYSIS OF BUPA IN UK
CRITICAL ANALYSIS OF BUPA IN UK
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CRITICAL ANALYSIS OF BUPA IN UK
DEMOGRAPHIC FACTORS
Generational Geographies
Generational geographies are mainly related to the demographic factors of the country
where the company operates. Bupa has to understand the needs related to the various
generations and increase their customer base by attracting new customers. The different
generations present in the country need different types of healthcare services. Bupa therefore
needs to provide the services which are suitable for the particular generation so that their
needs can be satisfied. Bupa needs to increase the capabilities of the workforce so that they
can understand the needs of the different generations of the country (Bamel et al. 2016).
Longer Life Span
The increase in the ageing population of UK has been a major issue for the operations
of Bupa in UK. The ageing population is likely to increase by more than 70% between the
years 2014 to 2039. The healthcare related needs of the people have also changed in the
recent years as the increase in aged population also further increases the number of people
with ill health. The healthcare related facilities for the aging population will also be different
and this will require many changes in the healthcare system of the country (Rowe and Kahn
2015). Bupa will therefore need ro engage a new workforce who can understand the changes
and take care of the aged population.
Workplace Diversity
Workforce diversity is mainly related to the presence of employees in the organization
who belong to different age groups, geographical areas and different cultures as well.
Workforce diversity has increased in the recent years due to the increase in globalisation in
the organizations (Downey et al. 2015). Globalisation has however caused some problems in

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the healthcare sector of UK as foreign talents are being recruited in the healthcare sector and
this acts as a problem for the healthcare professionals of UK. Bupa thus requires training for
the diverse workgroup so that they can understand the healthcare needs of the UK citizens
and take actions accordingly. Bupa needs to create a feasible working environment for the
diverse group of people so that they can coordinate with the management.

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CRITICAL ANALYSIS OF BUPA IN UK
References
Bamel, U.K., Rastogi, R., Rangnekar, S. and Narayan, S., 2016. Role efficacy and people
flexibility: Examining moderating functions of demographic factors. In Managing
Flexibility (pp. 103-113). Springer, New Delhi.
Downey, S.N., Werff, L., Thomas, K.M. and Plaut, V.C., 2015. The role of diversity
practices and inclusion in promoting trust and employee engagement. Journal of Applied
Social Psychology, 45(1), pp.35-44.
Rowe, J.W. and Kahn, R.L., 2015. Successful aging 2.0: conceptual expansions for the 21st
century. The Journals of Gerontology: Series B, 70(4), pp.593-596.