Analyzing Business Functions: A Burberry Organizational Perspective

This essay explores the key business functions within Burberry, a British luxury fashion brand. It examines the roles of Human Resources, focusing on talent management and organizational culture; Marketing, highlighting promotional strategies and customer engagement; Production, emphasizing the creation of iconic products like trench coats; and Finance, covering monetary activities and financial administration. The analysis concludes that these functions are crucial for Burberry's growth, brand awareness, and overall success in a competitive market. Desklib offers similar solved assignments and study resources for students.

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Table of Contents
INTRODUCTION ..........................................................................................................................3
MAINBODY....................................................................................................................................3
1.) Determine several functions of business...............................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................4

INTRODUCTION
Organisation function refer to operate business activities in a continuous form(Brewster
and Söderström, 2017). It helps in reducing additional expenses, keeps performance consistent
for growth of business. This report is based on Burberry, it is British luxury fashion industry that
deals in apparel, footwear, fashion industry etc. Its headquarter is in London, U.K. This report is
considers various function of an organisation.
MAINBODY
1.) Determine several functions of business.
It is very important for run any enterprise or bring a positive growth. Following are
discuss venture obligation.
 Human Resource: It simply define separation of business into different segment and
select a right person for achieve a specific goal. It involve recruiting , screening, hiring,
training and development. This plays a crucial role in Burberry, It can handle life cycle of
employees through managing their talent and retain workforce within business. The
major importance of HR in this company is develop and changing culture of organisation
and try to come up with new innovation.
 Marketing: It refers to an activity of buying and selling goods and services from
producer to consumer. The role of marketing in Burberry, it focus on making strategy
related to promotion through traditional or modern approach. It can grab attraction of
customer through several modes. It is more significant in this organisation as it can
identify those area for advertising their product where customer has ease to reach and
create a business plan according to desire of customer.
 Production: It is a process which can collect raw material to convert into finished
goods(Brewster, 2017). The role of production in Burberry, as it make their own iconic
trench coats and then supply into global market. Significance of this obligation is to
make a product according to consumer comfort and their satisfaction. It has focus on
fabric length, fitness strength, durability and its softness.
 Finance: This term refer to handle all monetary activities that can run in organisation. It
involves budgets, investment, flow of cash etc. It plays a critical role in Burberry, as it
m,and financial administrative also handling business policy that can take a decision

related to company benefits. The significance of this function in organisation , it can
maintain a record book that helps to evaluate business turnover and also identify severe
losses. It keeps update accounts of industry(Mazur and Pec, 2021).
Thus, all above responsibility is very important for any business, they can bring positive
value and growth for company and also helpful for enhancing brand awareness.
CONCLUSION
It has been concluded from above essay is that business function is a factor that derive an
enterprise near to achieve positive growth through various function. Major obligation are discuss
above report. These function are responsible for handling market situation and come up with new
opportunities.
REFERENCES
Books and Journals
Brewster, C. and Söderström, M., 2017. Human resources and line management 1. In Policy and
practice in European human resource management (pp. 51-67). Routledge.
Brewster, C., 2017. The integration of human resource management and corporate
strategy. Policy and practice in European human resource management, pp.22-35.
Mazur, Z. and Pec, J., 2021, July. The Concept of Information Graphs as a Tool to Identify
Vulnerabilities in the Information Map of an Organisation. In International Conference
on Industrial, Engineering and Other Applications of Applied Intelligent Systems (pp.
215-226). Springer, Cham.