This report provides a comprehensive analysis of Burberry's content marketing strategy, focusing on digital marketing techniques to enhance brand awareness and increase online sales conversions, specifically within the Sri Lankan market. It examines the brand's target audience segmentation across men, women, and children, and its positioning as a luxury brand. The report delves into the content marketing mix, emphasizing the use of brand heritage and storytelling across various media platforms, including social media advertising, search engine optimization (SEO), email marketing, and pay-per-click (PPC) advertising. Furthermore, it explores the impact of storytelling on digital marketing, emphasizing its ability to connect with the target audience, build trust, and avoid hard-sell approaches. The report also discusses influencer marketing as a key content strategy for Burberry, outlining potential strategies and the benefits of leveraging social influencer networks to increase reach within online social audiences. The report concludes with a reference list of the sources used to support the analysis.
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