Analyzing Gender Pay Gap Reduction Strategies: Burberry Report

This report investigates strategies to reduce the gender pay gap within Burberry, a UK-based retail organization. The report begins with an introduction emphasizing the importance of diversity and equality in the workplace, setting the stage for an analysis of Burberry's initiatives. It includes a project management plan, outlining costs, timeframes, and potential risks. Project management techniques such as WBS structure and Gantt charts are utilized. The research employs both qualitative and quantitative methodologies, including questionnaires administered to stakeholders. Data analysis reveals insights into employee perceptions of diversity and equality. The report concludes with recommendations for Burberry to reduce the gender pay gap, enhancing employee satisfaction and fostering a more equitable work environment. References and appendices are also included to support the research findings.

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Table of Contents
Aim- “To identify different ways in which an organisation can reduce gender pay gap at
workplace. ”.....................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
Project aims and objectives.........................................................................................................1
Research proposal........................................................................................................................2
Project management techniques..................................................................................................3
LO2..................................................................................................................................................7
Method of conducting research...................................................................................................7
LO3..................................................................................................................................................9
P5. Analysation of data and research........................................................................................9
Certain recommendations..........................................................................................................18
LO4..................................................................................................................................................1
Reflection.....................................................................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2
APPENDIX I...................................................................................................................................3
APPENDIX II..................................................................................................................................5

Aim- “To identify different ways in which an organisation can reduce gender pay
gap at workplace.”
INTRODUCTION
In order to run a business in an appropriate manner, the basic thing which must be
considered by all organisations is to bring equality and diversity at workplace. Diversity and
equality at workplace is defined as a legal obligation which is used by an organisation to protect
workers from discrimination from caste, gender, belief, nationality, race, age, religion, and so on.
It aims at treating all employees equally in all aspects. This report is based upon Burberry which
is an UK based business retail organisation that deals with ready to wear outwear, cosmetics,
fashion accessories, and so on for both men and women (Allaoui, Bourgault and Pellerin, 2019).
It focuses upon initiatives and strategies which are brings out the organisation for building a
diversified workspace and in determining goals & aims of this project. Further, a a project
management plan is developed and various techniques and tools such as WBS structure and
Gantt chart is utilised. It also includes a research on small scale by utilising quantitative and
qualitative methodologists of research and its representation. At the end, proper reflection and
recommendations are provided in this report.
LO1
Project aims and objectives
Background
Burberry is an UK based retail organisation that provides its products at international
level. This enterprise deals with fashion accessories, fragrances, foot wears, clothes, cosmetics,
and so on for both men and women. It was came into force by Thomas Burberry in the year 1856
and it focuses upon developing the outdoor attire and it moved towards high fashion market
(Bos-de Vos, Volker and Wamelink, 2019). This organisation aims at bringing reducing gender
pay gap at workplace in order to satisfy large number of customers.
This project is conducted to identify that, “ What is the concept of gender pay gap and
which strategies can be used to reduce it at workplace?

Research proposal
Project management plan is determined as an approach and plan which is developed for
describing and defining each and every project phase (Butler, Vijayasarathy and Roberts, 2019).
It includes various different components which are planning, monitoring, initiating, closing and
controlling. In this context, development of project management plan is done in order to reduce
gender pay gap at workplace.
Cost- It is an amount that is required for completing the project in a proper manner
(Chapman, 2019). Here, the amount that is required for completing this research is £300 and it is
is divided as follows. This amount has been distributed as a promotional expenditure of
amount£100, the technical cost which is required for completing this project is £100 , and other
expenses which are required are estimated to £100.
Total Forecasted Budget
Particulars Amount
Promotional expenditure £100
Technological costs £100
Other Expenditure £100
Total Cost £300
Time- This is a specific phase or duration within which a project report is prepared. This
is a duration which is provided by an organisation to the project manager to complete a specific
project and able to achieve its overall objectives (Rapp, 2019). It should also be focused that
although the project must be completed on time, but it should not lack in quality, The quality of
the project must be good and it should be completed on time. Time which is given to accomplish
this research is 12 weeks.
Quality- Data which is used while conducting this research is relevant and significant
which increases the research quality (Fewings and Henjewele, 2019). Researcher and project
manager should make sure that quality of research is good for the user. For this purpose, the
researcher must collect relevant data and information which is related to the objectives of the
research. The researcher has a responsibility , to achieve the overall objectives of a research and
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achieve it through effective quality measures. Moreover, the research is based on primary data
which increases its eff ectiveness and reliability.
Risk- These are barriers and obstacles which arise while conducting a specific research
and it has negative impact upon the quality of research. Here, the risk which occurred was lack
of time given to conduct this research in an effective manner (Sankaran, Vaagaasar and Bekker,
2019). Another risk which can be seen in this regard is the lack of coordination between
researcher and team members. Project manager has to manage all the risk in the research and
provide solution for risky projects.
Communication- To conduct this research properly, effective flow of communication is
a must. To conduct research in an appropriate manner, oral and written mode of communication
are used (Gurău, Volovelsky and Dana, 2019). Without proper communication, a research can
not be conducted, so, communication plays a vital role in this regard. In this research, all the
team members are given equal opportunities to speak regarding the objectives and matters
related to research.
Scope- While conducting this research, there are various skills which can be developed of
project managers and team members. Skills such as analytical and research skills helps in
opening up various chances for future growth and recognition (Shaw, 2019). There is a high
scope of improvement in skills and knowledge which will help the researcher in future and helps
to grab many future opportunities.
Resource- In the process of conducting this project, many resources are used like
physical, technical, human, financial and other resources. Here estimated costs has been
maintained to these resources (Jansen, Cusumano and Popp, 2019). For instance, marketing
resource requires £100, technical resources requires £100, and other resources requires £100.
Project management techniques
There are various kinds of techniques and tools which can be used to conduct research
appropriately. The tools that are used while conducting this research are Gantt Chart and WBS
structure are explained as follows:
WBS Structure- It is defined as a planning tool of management project that helps to break a
project into many small parts. This tool also helps the business to organise team tasks into certain
actions of management. It also helps in providing significant approach for getting detailed
control and estimating cost and in providing proper guidance to schedule development and
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control (Jansen, Cusumano and Popp, 2019). It is basically taken into action to simplify project
execution by breaking down various managerial chunks. It also helps to organise project
appropriately and accurately to assign certain responsibilities to research team and by using this
technique, researcher is able to estimate the cost, risk and time which is utilised for
implementing a project.
Gantt Chart- This structure helps in dividing tasks of individuals into certain parts and on the
basis different activities are provided to workers in an enterprise for making sure regarding
completion of this research effectively (Kerzner, 2019). It will also help in improving overall
efficiencies and procedure and its also shows time slots that are made to each task of this
research.
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5

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LO2
Method of conducting research
While conducting this research, it is significant for an enterprise to investigate properly
by using various methods which helps to make this research relevant and valid. Moreover, by
suing these methods, it will become possible for interpretation of relevant information that helps
to conduct research in a successful manner (Keskin, Ozorhon and Koseoglu, 2019). However, in
each research, systematic data is utilised regarding specific topic. There are two methods to
conduct research that are quantitative and qualitative which are elaborated as follows-
Qualitative Research Method: This method helps researcher in completing this research
on a particular study successfully. This is described as a method that uses models,
theoretical data, tools, etc. for this project competition (Sankaran, Vaagaasar and Bekker,
2019). By using this methodology, there is analysation of data done deeply which helps in
enhancing knowledge of readers and statements made by them. This method do not use any
numerical form of figures and dtaa for the purpose of completing this project.
Quantitative Research Method: This method of conducting research is demonstrates as a
procedures that uses different facts, figures,and statistical data for the purpose of completing
this project successfully (Lin, Jalleh and Huang, 2019). Quantitative method uses numerical
figures and data and do not pay attention on focusing upon usage of theoretical information
and data. The basic content of this research is that in this research, only numerical data is
utilised.
Primary Mode to Collect Data: This method is defined as a first and primary hand data
collection in which the information which is collected is from first time and are represented
in from of its users. For instance, the usage of questionnaires, interviews and surveys are
covered in this aspect.
Secondary Mode to Collect Data : This mode of collecting information is determined as an
method which uses secondary resources and collect data from secondary hand and not from
the first hand (Pearlson and Saunders, 2019). Here, the data utilised is already exists and its
is again utilised in research for supporting and countering many arguments.
Data Collection: It is defined as a method that is utilised by project manager for the
purpose of completing this project. Various methods are there that could be use by
researcher to gather data for complete the research. Secondary and primary are the two
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major type of data collection tools that could be use by investigator. In this research,
questionnaire, a form of primary method of data collection is used to gather information
from respondents.
Questionnaire: It is a specific questions set that is prepared by the project manager to get
data and information which helps in completing the research in an appropriate manner
(Rapp, 2019). Here, a research is conducted by selecting 20 respondents who are
stakeholders of Burberry and they were asked certain questions about the diversity and
equality at the workspace . A questionnaire is prepared for this purpose as follows-
Questionnaire
Q1) Are you able to understand the concept of diversity and equality at workplace?
a) Yes
b) No
Q2) Does Burberry requires diverse and discrimination free workplace?
a) Yes
b) No
Q3) What are the various ways by which Burberry can implement diversity and equality
at workplace?
a) Friendly workforce policies
b) Offer flexible workplace
c) Educate and empower managers
Q4) What is the basic aim to bring diversity and equality at workplace?
a) To remove discrimination
b) To respect all cultures
c) Both
Q5) What will be the impact of bringing diversity and equality in Burberry?
a) Job satisfaction among employees
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b) Employee retention
Q6) What are the strategies that can be adopted by Burberry to reduce gender pay gap at
workplace?
a) Transparency
b) Stop to reveal history
c) Both of them
Q7) Do you agree that gender pay gap must be reduced?
a) Yes
b) No
Q8) What will be the impact of reduction in gender pay gap upon Burberry?
a) Enhances worker's performance
b) Brings equal working environment
c) Job satisfaction among female workers
d) All of the above
Q9) What is the impact of existence of large gender pay gap upon Burberry?
a) Reduce economic output
b) Female workers will be dissatisfied
c) Both
Q10) Any recommendations?
LO3
P5. Analysation of data and research
Theme 1: Concept of equality and diversity at workplace.
Q1) Are you able to understand the concept Frequency
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of diversity and equality at workplace?
a) Yes 15
b) No 5
Interpretation- These days, there are may issues which is faced by organisations regarding
equality and diversity because of improper management among employees. It is important to
deal with it because this creates dissatisfaction among workers. Out of 20 individuals, 15
respondents have knowledge about equality and diversity. But remaining 5 does not have. Hence
it is interpreted that most of the respondents have knowledge, so it will be easy to manage and
maintain equality and diversity among workers in the association.
Theme 2: Requirement of diversified and discrimination free workplace.
Q2) Does Burberry requires diverse and
discrimination free workplace?
Frequency
a) Yes 16
b) No 4
10
a) Yes b) No
0
2
4
6
8
10
12
14
16
Frequency

Interpretation- It is evaluated from below shown picture that 16 out of 20 respondents
thinks that the Burberry needs to have diverse and discrimination free working environment as it
will help in motivating them towards achieving business goals and objectives. While other 4 out
of 20 respondents thinks that it is not an important aspect to bring equality and diversity in the
organisation.
Theme 3: Different ways in which equality and diversity can be implemented at
workplace.
Q3) What are the various ways by which
Burberry can implement diversity and
equality at workplace?
Frequency
a) Friendly workforce policies 10
11
a) Yes b) No
0
2
4
6
8
10
12
14
16
Frequency

b) Offer flexible workplace 5
c) Educate and empower managers 5
Interpretation- As per graph, it has been understood that 10 out of 20 respondents thinks that
by developing friendly workspace policies Burberry can bring diversity and equality at
workplace, 5 out of 20 respondents thinks that it can bring it by offering flexible workplace
while the remaining 5 thinks that by educating and empowering managers this goal can be
achieved.
Theme 4: Aim behind bringing equality and diversified at workspace.
Q4) What is the basic aim to bring diversity
and equality at workplace?
Frequency
a) To remove discrimination 6
b) To respect all cultures 4
c) Both 10
12
a) Friendly workforce policies
b) Offer flexible workplace
c) Educate and empower managers
0
1
2
3
4
5
6
7
8
9
10
Frequency

Interpretation- It has been evaluated that 6 out of 20 respondents thinks that the main goal of
bringing equality and diversity at workplace is to remove discrimination against caste, creed,
gender,nationality as it is very important to treat each employee fairly. Other thing is that 4 out
of 20 respondents thinks that its aim is to give respect to all cultures as it will help in making
employees of various culture to be a part of a business. While as per the remaining 10
respondents, its aim is both to remove discrimination and to respect all cultures.
Theme 5: Impact of bringing diversity and equality in Burberry.
Q5) What will be the impact of bringing
diversity and equality in Burberry?
Frequency
a) Job satisfaction among employees 10
b) Employee retention 10
13
a) To remove discrimination
b) To respect all cultures
c) Both
0
1
2
3
4
5
6
7
8
9
10
Frequency

Interpretation- Information shown above reveals that 10 out of 20 respondents thinks that the
basic impact of bringing equality and diversity at workplace is to create job satisfaction among
workers so that they will work in more efficient manner. Remaining 10 thinks that it will help in
employee retention as employees will feel motivated to be a part of a business.
Theme 6: Strategies to adopt for reduction of gender pay gap.
Q6) What are the strategies that can be
adopted by Burberry to reduce gender pay
gap at workplace?
Frequency
a) Transparency 5
b) Stop to reveal salary history 5
c) Both of them 10
14
a) Job satisfaction among employees b) Employee retention
0
1
2
3
4
5
6
7
8
9
10
Frequency

Interpretation- It is determined from picture shown that, 5 out of 20 respondents thinks that
the strategy that can be adopted by Burberry is transparency which will use in decreasing
the gender pay gap. 5 of them thinks that by stopping revealing salary history can result in
reduction of gender pay gap while the remaining 10 thinks that by adopting both these
strategies can help this enterprise in reducing gender pay gap.
Theme 7: Reduction of gender pay gap is required or not.
Q7) Do you agree that gender pay gap must
be reduced?
Frequency
a) Yes 5
b) No 15
15
a) Transparencyb) Stop to reveal salary history c) Both of them
0
1
2
3
4
5
6
7
8
9
10
Frequency

Interpretation- Data shown in picture provides information that 5 out of 20 respondents
thinks that gender pay gap has to be reduced as it will help in improving the performance of
female workers while the other 15 thinks that it should not be reduced.
Theme 8: Impact upon Burberry for not bringing equality at workplace.
Q8) What will be the impact of reduction in
gender pay gap upon Burberry?
Frequency
a) Enhances worker's performance 2
b) Brings equal working environment 2
c) Job satisfaction among female workers 3
d) All of the above 13
16
a) Yes b) No
0
2
4
6
8
10
12
14
16
Frequency

Interpretation- Information which is presented in this picture reveals that 2 out of 20
respondents thinks that when gender pay gap will be reduced than it will increase the
performance of workers, 2 of them thinks that it will bring equal working environment, 3 of
them thinks that it will result in job satisfaction among workers while the remaining 13
thinks that it will result in all of them.
Theme 9: Impact of existence of large gender pay gap upon Burberry
Q9) What is the impact of existence of large
gender pay gap upon Burberry?
Frequency
a) Reduce economic output 5
b) Female workers will be dissatisfied 5
c) Both 10
17
a) Enhances worker's performance
b) Brings equal working environment
c) Job satisfaction among female workers
d) All of the above
0
2
4
6
8
10
12
14
Frequency

Interpretation- There will impact on organisational performance of Burberry because of
equality and diversity. It is evaluated from collecting primary information that 5 out of 20
respondents thinks that if large gap between gender pay exists, then it will reduce the overall
economic output of the organisation. The 5 respondents think that it will create
dissatisfaction among female workers while the remaining 10 thinks that it will result in
both.
Certain recommendations
Burberry provides healthy working environment to its workforce which will help them in
feeling motivated towards achieving business objectives and goals. Diversity and equality are
considered to be very important aspect in an working environment as it signifies that all the
workers working in an organisation are equal irrespective of their nationality, gender, caste,
creed, religion, and so on and the culture of all the workers deserves same respect (Allaoui,
Bourgault and Pellerin, 2019). It helps them in motivating workers which helps in increasing
their overall performance. Although, Burberry provides healthy working environment to its
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a) Reduce economic output
b) Female workers will be dissatisfied
c) Both
0
1
2
3
4
5
6
7
8
9
10
Frequency

workers but still there are certain recommendations which can help Burberry for bringing
diversity and equality at its workplace which are elaborated as follows-
 For the purpose of bringing inclusive and engaged work environment, the basic thing
which Burberry can do is to include its workers in certain decision making procedures. It
will make these employees feel to be a important asset of a business entity and it will
increase their comfort level at a workplace (Butler, Vijayasarathy and Roberts, 2019). In
addition, it will motivate workers to improve their overall performance which will help
them in achieving certain business objectives and aims (Shaw, 2019). For bringing fair
practices in a working environment, the basic thing which can be done by this
organisation is to give equal remuneration to workers which will help them in enhancing
their motivation and performance.
 The other aspect upon which Burberry can work is to conduct various programmes
related to employee engagement which will help in developing and maintaining healthy
relations among the workers. These programmes will help workers coming from different
castes and cultures together and it will also help them in sharing and respecting each
other’s opinions and views (Kerzner, 2019). It will also give them equal opportunities
which will help in creating inclusive and diversified working environment. This will also
results in making employees comfortable in an enterprise by which their satisfaction
regarding job will be enhanced and they will be able to achieve organisational objectives.
 Another thing which can be done by Burberry is to treat people coming out of different
cultures equally and respect each culture. For this purpose, this organization can develop
inclusive councils that is required to involved to set up the business goals regarding
retention, advancing, a hiring diverse and equality workforce which will address if any
problem is faced in employee engagement (Pearlson and Saunders, 2019). In order to
bring diversity and equality at workplace, Burberry can improve its working policies and
can develop more friendly work related policies which will help in creating healthy
working environment. It can also offer flexible workplace which will help in increasing
motivation among employees. Moreover, it can also educate and empower the managers
and for this purpose many training programs can be created.
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LO4
Reflection
It is a great opportunity to conduct this project upon a topic which is, “ To identify
different ways in which an organisation implements diversity and equality at workplace. ” A case
study on Burberry. It helped me to develop my knowledge regarding various interesting and
relevant like equality at workplace, diversified working environment and their benefits upon
overall functioning of an organisation. It also helped me to understand the ways in which
equality and diversity can be brought up in an working environment. It has also enhanced various
skills of mine like analytical skills, research , communication skills, data collection skills, and so
on. These helped me to find business goals and objectives in a more efficient manner.
Although I have finished this project in a proper manner and able to achieve its overall
objectives but there are certain barriers and issues which were faced by while conducting this
research. The first barrier was lack of time, the time which was provided to complete this project
was less. As the objectives of this project were wide and time to achieve them was less. This
thing was realised by me in starting and for eliminating this factor, my team members and I
indulge ourselves in overtime. Coordination between the team member is a drawback in this
activity . Keeping these problems aside, me and my team members have successfully
accomplished these objectives.
CONCLUSION
The above discussion shows that employees are the key elements and assets of an
organization. In order to keep employees happy, the most important thing which an enterprise
must keep in mind is to brought diversity and equality at workplace. This research is done on this
aspect and in relation to this, a project management plan is formed which helped in identifying
each stage of a project in more detail. Further, it uses WBS structure which is important in
simplifying execution of a project. At the end, primary data is utilized in collection of data as it
generates that information which is relevant and significant.
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REFERENCES
Books and Journals
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APPENDIX I
Template for evidence collection to be attached with the report by the learner:
Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved (Account
for a minimum of six weeks with dates)
 What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within deadlines set?
 Did you need to make any changes to your
project management plan?
Comments
To identify different ways in which an
organisation implements diversity and equality at
workplace.
Yes
yes
no
Any risks and / or issues identified?
 Did you identify risks/issues with a lack of
skills required for undertaking research
tasks?
 Did you identify any additional risks/issues
Yes, barriers such as less time and lack of
leadership among me and my colleagues.
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that have an impact on the project
management plan? no
Problems encountered
 What barriers did you face?
 How did you overcome them?
I was not able to maintain proper communication
with my colleagues due to improper coordination.
Many group discussion and effective
communication channels were implemented by me
for overcome these issue.
New Ideas and change of project direction I need 2 more weeks for executing my project
What Have I learnt about myself this week? How did I feel when I had to deal with
tasks/problems? Did I find it useful to complete the tasks? How well have I performed? What did I
contribute?
 What can I improve on next week?

 How might this learning apply in the future?
I had developed the feeling of discontentedness.
Yes
In my point of view, my performance is good
and I had properly indulge myself in overtime for
the purpose of completing this study.
I am able to improve my team formation
activities to have better communication skills.
This research has developed my social and
analytical skills
Tasks planned for next week
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 Which tasks are priority?
 Have you set aside sufficient time for
completion?
Collection of most accurate information is my
priority.
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date:
APPENDIX II
Template for Performance Review to be attached with the report by the learner:
 What was the Project supposed to accomplish?
The project is about “To identify the issues and challenges that may get arises in Argos Ltd. out of
equality and diversity at workplace and to evaluate the measures and strategies that can be adopted to
resolve these issues .”
 Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes, the project succeed in its aims as it has successfully completed within given time and
cost.
 What things do you think worked well and why? Evaluate all aspects of the project
(e.g initial inception, project activities and project outcomes) from a range of
perspectives.
My communication skills helped me to persuade interest of respondents. I have completed
this project properly and implemented this within time and given cost. This research will
achieve the desired outcomes and objectives of the company.
 What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
Some conflicts between me and my team members have raised but that was resolved by
me through various team building activities.
 What did you learn from undertaking the project?
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This study assist in proper time management and communication skills.
 How would you rate your performance as a management consultant leading the
project?
8.5 out of 10.
 What strengths and weakness of your performance did you identify?
My leadership, interpersonal and investigation skills are my strengths and I lack in team
building and time management.
 How will this inform and support your continuous professional development?
It will me to conduct research in future and achieve aims and objectives within specified time.
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