Innovation and Commercialization Strategies in Business Development

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INNOVATION &
COMMERCIALIZ
ATION

INDEX

INTRODUCTION
The presentation is prepared to analyse and gain the deep knowledge
about the various aspects of innovation & commercialization in context
with the company. The topics that will be covered under this
presentation are significance of commercial funnel, how the product
development process is carried out with innovation strategies. Then
innovation case will be prepared in relation ton Burberry, along with
that the detail study of how intellectual property could be used by
organizations. Then in the last section of this presentation , the
evaluation would be done on how organization used innovation in the
growth & success of their organization and what all challenges they
have faced in these tasks.

COMMERCIAL FUNNEL
IMPORTANCE
There are 7 stages that are
involved in thee commercial
funnel and these are:
 Awareness stage
 Interest stage
 Evaluation stage
 Decision stage
 Purchase stage
 Re-evaluation stage
 Repurchase stage

APPLICATION OF NEW
PRODUCT DEVELOPMENT

INNOVATION CASE
For fulfilling the companies objectives and bringing innovation the products a detailed
plan will be developed in which following steps will be followed:
 Executive summary
The main objective of the company is to increase their revenue by providing
innovation in their goods. The company is planning to introduce designer clothes by
using material which is prepared by hand weaving
 Description of the company
The chosen organization in this report is Burberry, which is known as the huge fashion
House of London. The company’s headquarters are situated in London, England
 Services and company’s products
The Burberry Company deals in the fashion industry and offers products such as
accessories, clothing, cosmetics etc.

 analysing market and competition
The company Burberry would bee using various methods and techniques for
analysing the market. The method of survey will be used for collecting information
regarding the new product launch
 Plan for marketing
For the effective marketing plan various types of attractive advertisements and
promotional strategies will be used. These techniques will help in increasing
company’s customer base and lead to increase in profits
 Management & organization
The management strategies would also be used in the organization for the effective
management of all activities and effectively using the resource for maximum output
 Financial projections
For projecting financial performance the cost of the new product will be analysed
and effective measures would be taken by Burberry for cost reduction.

ACCESSING FUNDING METHODS

MEASURING INNOVATION CASE
EFFECTIVENESS
The effectiveness of the innovation can be measured in various terms. The
strategies that are planned for the introduction & development of the
innovative product were used effectively. All thee tools used in the process
helped in increasing the profitability ratio of the organization. The customer
base of the organization has also increased and due to this they are able to
maintain a good brand value at the market place. Thus the company effectively
used all the available resource and is able to fight with the competition in the
modern world. The new innovative product by the company Burberry was
successfully launched and helped the company in many different ways. It also
provided many benefits to company in financial terms. Thus company planned
an effective plan and contributed a lot in the overall growth of the company.

INTELLECTUAL PROPERTY
TOOLS

PATENTS

COPYRIGHTS