Marketing Strategies for Burberry: A Case Study Presentation

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Marketing Plan

Table of Contents
• Slide3………………………………..Introduction
• Slide 4………………………Vision of the Company
• Slide 5………………………Goals and objectives
• Slide 6………………………..Situational Analysis
• Slide 7……………………Marketing Mix Decisions
• Slide 8………………………………..Conclusion
• Slide9…………………………………Bibliography

Introduction
• This study shall design a marketing plan for
Burberry based on the marketing mix. It shall
look into the vision and organisational goals of
Burberry and how they can be achieved
through marketing.

Vision of the Company
• The vision at Burberry is complete customer
satisfaction. The vision is ruling the market by
being innovative by design in product
introduction

Goals and Objectives
• To conduct extensive market research and
identify market trends over 6 months
• To rebrand its trench coats and increase sales
volumes by 20% in 12 months

Situational Analysis
• Political
• Economic
• Social
• Technological
• Environmental
• Legal

Marketing Mix Decisions
• Product
• Price
• Place
• Promotion
• Process
• People
• Physical evidence

Conclusion
• The study of the marketing mix helps know its
effectiveness as a plan in helping an
organisation reach its goals. While certain
shortcomings do exist, it is found that both
Burberry and Zara are successful in building
their brand image.

Bibliography
• Assets.publishing.service.gov.uk, 2019.
[online] Available at:
https://assets.publishing.service.gov.uk/gover
nment/uploads/system/uploads/
attachment_data/file/550691/Tool_3.pdf
[Accessed 13 Jul. 2019].
• Baker, M.J., 2016. What is marketing?. In The
Marketing Book(pp. 25-42). Routledge.