Burberry Marketing Report: Strategies, Sales, and Recommendations

This report presents findings on the impact of marketing activities on Burberry's sales turnover, indicating that marketing is essential for increasing sales. The research shows that while a majority are satisfied with current marketing strategies, social media and internet marketing are considered highly effective for retaining buyers and achieving sales targets. It also addresses concerns about marketing being time-consuming and increasing indirect costs. The recommendations emphasize cost-effective strategies, frequent use of social media and internet marketing, and further research in areas like the hospitality sector to analyze the role of marketing. The study also suggests exploring the impact of social media and internet marketing on attracting and retaining buyers, as well as their effectiveness on business performance.

Task-4
Presenting the findings

Theme 1: Marketing activities are essential for
increasing sales turnover of Burberry
80%
20%
Yes
No

Theme 2: Satisfied with current marketing
strategies of Burberry to attract buyers
50%
30%
4%
8%
8%
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied

Theme 3: Agree that social media marketing is the
most effective method for retaining buyers
50%
30%
4%
8%
8%
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Theme 4: Agree that internet marketing is a key to
achieve sales targets
50%
30%
4%
8%
8%
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Theme 5: Marketing is time consuming procedure
for business and affect its operation to a great
extent
82%
18%
Yes
No

Theme 6: Marketing increases indirect cost of
production for company
84%
16%
Yes
No

Theme 7: Benefits are derived through different
marketing strategies
18%
10%
16%
44%
12%
Higher rate of return
Customer retention
Competitive edge of
business
Higher sales turnover
All of the above

Recommendations
 Cost effective strategies for increasing flow of production and
reduce overall cost
 Social media and internet marketing should be used frequently
in order to increase attention of buyers at national as well as
international level
 Further research can be conducted in other areas like hospitality
sector under which marketing play essential role.
 Researcher can carry out study to analyze the impact of social
media marketing for attracting or retaining buyersresearch can
be done on effectiveness of internet marketing on performance
of businesses.

Thank You