Report on Burberry's Operations Management, Leadership, and Strategies

This report delves into the operations management of Burberry, a UK-based retail enterprise, examining the roles of leaders and managers in achieving business objectives. It highlights the differences and similarities between leaders and managers within the organization, emphasizing their contributions to effective operations. The report explores various situational contexts, such as conflict resolution and change implementation, and how leaders and managers apply different theories and concepts, including situational, systems, and contingency leadership approaches, to address these challenges. It analyzes the strengths and weaknesses of each leadership style, providing insights into how Burberry navigates its operational landscape and maintains its competitive edge in the fashion industry. The conclusion emphasizes the importance of effective operations management in helping businesses achieve their goals.

Management and
Operations

Table of Contents
INTRODUCTION ..........................................................................................................................3
LO1..................................................................................................................................................3
P1. ..........................................................................................................................................3
LO2..................................................................................................................................................5
P2. ..........................................................................................................................................5
P3. ..........................................................................................................................................7
LO3..................................................................................................................................................8
P4. covered in ppt ..................................................................................................................8
P5. covered in ppt...................................................................................................................8
LO 4 ................................................................................................................................................9
P6. covered in ppt...................................................................................................................9
CONCLUSION ...............................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Operations management is determined as conversion of labour and materials into finished
services and products. in an appropriate way for enhancing the overall profits of a business. This
report is based upon a British based retail organisation named Burberry that deals with day to
day latest fashion and trends (Ferguson and et. al., 2019). It covers the functions of managers and
leaders in effective functioning of operations and management in this enterprise. It also
determines the various examples regarding the manner in which roles and functions of leaders
and managers are applied in different situational based contexts. It also includes applications of
theories and models of various approaches system leadership, contingency, and situational
leadership towards operations management.
LO1
P1.
Introduction to organisation- Burberry is a UK based retail business enterprise and its
headquarter is in London, England. This retail company deals with trench coats, perfumes, ready
to wear outwear, cosmetics, sunglasses and fragrances. This is a multinational organisation that
serves its products in around 51 countries (Amirkhanov and et. al., 2019). The reason behind its
success are its leaders and managers that has a key role in managing, controlling and upgrading
overall functioning of operations and management within this business entity.
Leader- He is an individual who is responsible in convincing other individuals to follow him.
Leaders has the ability to provide motivation among the followers for attaining goals and
objectives of a business. The basic characteristic which can be seen in a leader is that they are
good in maintaining effective flow of communication in an organisation. The role played by
leader in operation management is to motivate employees towards achieving business objectives
(Terwiesch, 2019).
Manager- Manager is a person whose role is to control, evaluate and manage all tasks of a
business enterprise. The basic character of a managers is that they are reliable and are available
to workers if they need any kind of support or guidance. The role that is played by manager in
operations management is to manage and control all the operations and activities of a business in
an effective manner (Terwiesch and et. al., 2019).

Comparison between managers and leaders
In Burberry, both managers and leaders plays a significant part in overall functioning of
an organisation. Both of them are different on various aspects in respect to the roles played by
them and characteristics they own. The comparison between leader and manager of Burberry is
explained as follows-
Differentiation between managers and leaders
Basis of comparison Leader Manager
Characteristics  Leader of Burberry has
a long vision for
attaining business
objectives and has an
influencing power by
which leader influences
followers to attain
goals of a business.
(Liao and et. al., 2019).
 Leader of this retail
organisation are risk
takers and also bring
new ideas to its
business in order to
attract large number of
customers.
 On the contrary, the
managers of this retail
enterprise generates
goals and focus on
measuring the overall
activities of a business
by controlling and
monitoring business
activities.
 On the other hand, the
manager of Burberry
do not take risks and
use measures to avoid
them as far as possible
(Parikh and et. al,
2019).
Roles  The significant role of
leader of Burberry is to
motivate and inspire
workers towards
achievement of
business goals and
objectives (Positive
 Manager of Burberry
has basic role to
monitor and evaluate
overall activities and
tasks of business.
 Another significant role
of a manager is to

Leadership- Roles Of A
Leader , 2019).
 Leader play an
important role in
setting direction for
employees so that they
can work in an
effective manner for
attaining business goals
(Garcia-Palao, Oltra-
Mestre and Coughlan,
2019).
ensure the functioning
of departments on daily
basis.
Similarities
Both leaders and managers plays different roles and they have their own unique
characteristics but they have many similarities such as they both work towards achieving
business objectives. Some of the basic similarities between them can be seen between them are
as follows-
 Both managers as well as leaders provide supervision and guidance to workforce for the
purpose of improving their overall performance. It is their responsibility to solve issues
that arises whenever a task is implemented by workers and guide them properly regarding
how that task should be accomplished (Sibinga and Oladejo, 2019).
 Leader and manager of Burberry provides an effective flow of communication in the
organisation which helps the workers to participate in decision making procedure. This
will boost up their confidence and motivates them to perform in a more appropriate
manner.
LO2
P2.
Both leaders ad managers plays a significant role for improving business operations and
makes sure that maximum production can be achieved with minimum cost of manufacturing. In

Burberry, various situations can arise when day to day business operations and managerial
activities are performed (Thanasekaran, CommVault Systems Inc, 2019). In this regard, leaders
and managers are required to apply different theories and concepts for achieving better
performance within a business enterprise. Some of the situations which has arisen in Burberry
and the managers and leaders role in this regard are elaborated as follows-
Conflicts- In a large business sector like Burberry, there are large number of workers that
work towards achieving common business goals. But each of these employees have personal
desires and needs which can give birth to conflicts between workers. The reason behind these
conflicts are poor management system, lack of communication, unfair treatment, inadequate
training and development programmes, and so on. Leaders and managers of Burberry plays a
significant role for resolving conflicts in business functions and operations.
In order to deal with following circumstance, manager of this enterprise elaborates
responsibilities and job roles of workers for reducing confusion which will reduce the chances of
conflicts. Here, leader's responsibility is to develop an appropriate communication channel to
give necessary information to its workers which will give an opportunity to workforce to put
their opinions. The role played by leader in this context is to develop an effective channel of
communication for providing relevant information to workers which helps the employees in
sharing their views and opinions (Zijm, H and et. al., 2019). This will help to establish effective
coordination between interest of an organisation and individual which will result in reducing the
chances of conflicts in an organisation. Leaders of Burberry help in providing guidance and train
its workforce for reducing conflicts among employees. Manager of Burberry can utilise
behavioural management theory for understanding the behaviour and interest of workers so that
conflicts can be resolved. Leaders can utilise the situational leadership approach for resolving
conflicts in order to provide accurate description about every situation which makes it easy to
understand conflicts reason so that appropriate solutions can be made.
Implementation of change- Whenever any kind of change made in a business enterprise,
it helps in bringing up competitive strength in an organisation. Implementing a change is
determined as a complex procedure that includes appropriate analysation of merits of changes,
developing an effective strategy of communication, and providing adequate training and
development programmes to workforce.

In Burberry at the time of implementation of changes, both leaders and managers plays a
significant role. Manger of this enterprise has the responsibility to analyse the overall benefits of
changes for this organisation and decide the workflow for implementing a change. Manager of
Burberry can use Scientific management theory to improve labour's productivity and efficiency
for properly implementing a change. In establishing an effective channel of communication,
leaders plays a significant role to motivate workers by providing them training and development
programmes (Le and et. al., 2019). In this context, Burberry's leader is using system leadership
theory for reducing the level of complexity by appropriately defining flow of changes and
developing a condition that provide high productivity level.
P3.
Leadership can be defined as an approach or style to provide direction, implementation of
plans, and motivate people in an organisation towards achieving business goals and objectives. It
includes implicit and explicit actions that are performed by a leader (Davidson and Olsen III,
United Parcel Service of America Inc, 2019). There are different leadership's approaches and
style which are used by Burberry's leader in different situations-
Situational Approach- In this leadership approach, leaders acts as per the situation and
development level of workforce of an organisation. It is considered as an effective form of
leadership as it adapts the needs and requirements of a team. Burberry uses this approach when
its managers are required to bring certain changes in its approaches in order to fit into employees
level of efficiency to provide them motivation and inspiration. It has certain advantages and
disadvantages as follows-
Strengths Weaknesses
This form of leadership is flexible in nature
and it do not form up specific set of rules that
are required to followed by each worker of an
organisation (Nainar, Pignataro and Kumar,
Cisco Technology Inc, 2019). It generates a
comfortable environment to workers by taking
care of their needs and desires.
This approach pays attention towards the
immediate needs and not on the long term
needs and requirements. It does not focus upon
development level of relationship between
leaders and workers.

Systems leadership theory- This leadership approach helps leaders of an organisation for
developing such circumstances in which different levels people work productively as per their
capability and potential (Walthers and et. al, 2019). It is utilised by Burberry for creating best
models for formulating strategy of an organisation, system designing and other social processes
by using principles about behaviour and attitude of individuals for influencing them towards
achieving organisational objectives.
Strengths Weaknesses
It enhances the adaptability of an organisation
towards changes taking place in a business
environment. It focuses upon both individual
as well as organisational goals of an
organisation.
This approach of leadership is not always
practical and it can delay in decision making
procedure. Moreover, this theory is not
appropriate in case of small scale enterprises.
Contingency leadership theory- It determines that the leader's effectiveness is contingent states
that effectiveness of a leader is contingent upon the way in which the style of leadership
matches to the situation. In this leadership approach, leader of Burberry first analyse a specific
situation to motivate and inspire employees in accordance with the present conditions (Dai and
Tayur, 2019).
Strengths Weaknesses
This leadership approach is dynamic and it
helps in allowing the managers in changing as
per the situations arising in a business entity. It
also helps the managers in enhancing their
decision making and leadership skills.
This theory of leadership is complex in nature
and it is reactive in nature as sometimes
handling of various situations becomes tough
task for managers of an enterprise (Li and et.
al., 2019).
LO3
P4. covered in ppt

P5. covered in ppt
LO 4
P6. covered in ppt
CONCLUSION
From this report, it has been concluded that effective operation management is
determined as an important function of an organisation which helps the business in attaining its
purposes. This report concludes the functions and roles of managers and leaders in a business.
Managers help in controlling, evaluating and monitoring the overall activities of a business and
leaders motivate and inspire workers to achieve business goals. When any kind of conflicts takes
place in an organisation, leaders help in formulating effective platform for communication for
resolving certain problems and conflicts and managers role is to assign certain duties to
employees in an effective manner.

REFERENCES
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