Burberry's Operational Management: A Strategic Analysis

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MANAGEMENT AND
OPERATIONS
BURBERRY

TABLE OF CONTENT
1. INTRODUCTION
2. KEY OPERATIONS
3. KEY APPROACHES TO OPERATION MANAGEMNET
4. ROLE OF LEADER AND MANAGER
5. IMPORTNACE OF OPERATION MANAGEMENT
6. KEY FACTORS THAT AFFECT OPERTAION
MANAGEMNET DECISION
7. ANALYSIS OF FACTORS
8. KEY WAYS TO IMPROVE EFFICIENCY
9. CONCLUSION
10. REFERENCES

INTRODUCTION
This presentation is going to explain key operations
of Burberry, key approaches to operation
management and why operation management is
important in the success of the organization.
Factors that affect operational management
decision of the organization. Also includes various
way that can be helpful to improve efficiency in
order to achieve objective of the organization.

KEY OPERATIONS OF BURBERRY
Following are the key operation of Burberry
1. Inventory management
2. Supply chain management
3. Store management
4. Customer services
5. Receipt management
6. Online and offline marketing management

KEY APPROACHES TO OPERATION
MANAGEMENT
OPERATION MANAGEMENT-Refers to an area of
business that relates with controlling and designing
of production process and utilization of available
resources effectively and efficiently.
Following are the key approaches
1
• Total quality
management
2 • Just in time
3 • Kaizen

ROLE OF LEADER AND MANAGER
LEADER-The person who encourage, inspire , guide and
influence subordinates to accomplish specific goal.
ROLE OF A LEADER
• The most important role of a leader in the
organization is to motive subordinate and direct
them to do the work properly.
• To guide subordinates and defining them their job.
• To influence employees of Burberry positively so
that they can do particular task effectively.
• One of the important role of leader is to establish
effective communication within the organization.

Cont.
MANAGER-The person who is responsible for
planning, organizing, directing and controlling
activities of the organization.
ROLE OF MANAGER
• To integrate objective of an individual with the
objective of an organization.
• To take decisions that are for the welfare of the
organization.
• To maintain contact between investors and
creditors so that financial need of the organization
can meet.
• To be aware about technological changes and
development so that organization can do
improvement and development in product.

IMPORTANCE OF OPERATION
MANAGEMENT TO ACHIEVE SUCESS
• Operation management help Burberry to
improve production efficiency.
• It enhance quality of the product and this in turn
increase customer satisfaction.
• With increase in the quality of product and
customer satisfaction this will help the
organization to create good reputation and this
will lead to revenue increment.
• It help Burberry to reduce waste and effectively
manage inventory.
• Enables Burberry to compete with competitors
and to gain competitive advantage.

Cont.
Objective of Burberry is to work with integrity and
providing good quality product to satisfied more
customer. This objective of Burberry can be
achieved with the help of operation management
as importance of OM discussed in earlier slide that
OM help the organization to improve quality of
product and this will lead to high customer
satisfaction.

KEY FACTORS THAT AFFECT OPERATION MANAGEMENT DECISION
• Customer service and quality.
• Cost challenges
• Issue of social responsibility
• Technology advancement
• Scare capital and resources
• Organizational culture

ANALYSIS OF FACTORS
The above mentioned factors affect the
business environment in the way that
business environment consists of macro
factors and micro factors and business gets
affected if there is any change in those
factors and factors that are mentioned in
the earlier slide related to both micro
environment and macro environment.

WAYS TO IMPROVE OPERATIONAL
MANAGEMENT EFFICIENCIES
Organization can improve operational
management efficiency by:
• Day to day priority, strategy in
accordance with customer need
• Proper efficiency measurement tool
• Consistency
• In process use sequential flow pattern
• Implementing advance technology
• By increasing employee productivity