Unit 12: Organizational Behavior Analysis Report - Burberry

This report provides an in-depth analysis of organizational behavior within Burberry, a luxury fashion house. The report is divided into two parts. The first part examines how organizational culture, power dynamics, and political influences impact individual and team behavior and performance. It also evaluates content and process motivational theories, including Maslow's hierarchy of needs, Herzberg's two-factor theory, Vroom's expectancy theory, and Adams' equity theory, and how these theories can be applied to enhance employee motivation and achieve organizational objectives. The second part focuses on the characteristics of effective and ineffective teams, highlighting the factors that contribute to team success and failure. The report concludes by emphasizing the importance of understanding organizational behavior principles to foster a positive work environment and improve overall business performance. The report recommends the use of Maslow's Hierarchy of Needs to motivate employees, creating a positive and healthy environment for success.

Unit 12 –
Organisational
Behaviour

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................2
PART 1.......................................................................................................................................................2
Analyze how the organization’s politics, power and culture influence the team and individual behavior
and performance......................................................................................................................................2
Evaluation of content and process motivational theoriesand how techniques of motivationenable
effective achievement of objectives.........................................................................................................4
PART 2.......................................................................................................................................................7
Demonstrate an understanding of what makes an effective team, as opposed to an ineffective team......7
Difference between effective and ineffective team:.................................................................................9
Concepts and philosophies of organisational behavior..........................................................................10
CONCLUSION.........................................................................................................................................12
REFERENCES..........................................................................................................................................13

INTRODUCTION
The organizational behavior is referred to as the study of individual and group activity
and performance in the company. It is basically the application and study of the knowledge
regarding how the groups and individuals must act when they work in the organization. This
study helps in providing the insight of how workforce perform and behave in workplace and also
helps in developing the understanding of different aspects which can increase the performance,
motivate the workforce, help the company to establish the trusting and strong relationship with
the workers. It is aimed to help the managers to understand the desires and needs of their
subordinate so that they take identify the factors that can affect their motivation (Li and et. al.,
2019). The organization chosen for this report is Burberry, a luxury British fashion house which
is headquartered in London. It was founded in the year 1856 and serves around 420 locations
across the globe. This report is split into two parts, the first deals in influence of culture, power
and politics in organization and motivational theories and second part shall deal with effective
and ineffective teams and philosophies and concepts of organizational behaviors in different
situations.
PART 1
Analyze how the organization’s politics, power and culture influence the team and individual
behavior and performance.
Organizational culture
It is the underlying assumption, belief, values and the ways of interacting which
contribute to the unique psychological and social environment of company. The Handy’s culture
model provides four different types of culture which are discussed below-
 Role- This type of culture consists of high degree of centralization and formalization like
large businesses or bureaucracies. There are rules and regulations and a defined hierarchy
that is enforced effectively.

 Task- There is high degree of the centralization but a less degree of formalization. It is
flexible and works on the basis of projects. It requires the employees to be
communicative and collaborative so that they can work on their initiative.
 Power- It lacks centralization but contains high degree of formalization. The leader in
this culture communicates clearly and expects quick responses. The main advantage of
this culture is that it is responsive and quick but it makes working difficult due to leader
which has strongopinion.
 Person- It lacks the formalization and centers on the working environment that is status
driven and self- directed. It is suitable for firms of professional services such a
accountancy, legal, etc.(Xu and Lv, 2018).
Burberry follows role culture which has both formalization and centralization where the
employees know exactly what they are expected and work accordingly.
Influence of organizational culture- In today’s era of globalization and digital technology, it
has shaped the culture of workplace as people are dependent on the technology to make their
work and also the globalization has brought diversified workforce which helps in enhancing the
overall efficiency of the workplace.
Organizational power and its influence
Power mainly reflects an authority which has been allotted by organization to the specific
employee. It is used by leaders and managers to influence others so that they perform effectively.
It involves many authorities such as appraisals and rewards as per the performance. Different
types of powers are illustrated below which can used by Burberry-
 Coercive-It is the power which is allotted to a person for management of daily operations
of workforce. Burberry assigns this power to its managers so that they enhance
effectiveness of each employee.
 Reward- It is assigned to those people who provide promotions, rewards, appraisals, etc.
Burberry assigns this power to board of directors and they further reassign it to enhance
performance of employees.

 Legitimate- This power is allotted as per the position and experience of individual.
Burberry assigns this power to its CEO so that they can have proper control on working
and ensure that rules are followed(Podsakoff, MacKenzie and Podsakoff, 2018).
Organizational politics and its influence
Politics reflects property of person t take the right decision at the right time. Managers of
Burberry have to make many decisions which essential for business and manage its political
aspects. Some of the factors that influences the political behavior is discussed below-
 Spoils ambience- The politics brings with it the unbalanced environment that can spoil
the relationship of workforce.
 Productivity decrease-Politics brings negativity o the workplace and tries to vanish the
objectives of organization which is required to be achieved by employees.
 Change in the attitude of workforce- The mindset is also changed by the politics and its
results in inequality and conflicts. This also results in losing the interest in the work n
demotivation(Bryant and Merritt, 2019).
Impact of culture, power and politics on team and individual performance and behavior
Aspects Individual Team
Culture When the employees are not
assigned with their task on time
and properly, it will affect the
performance of individual and
create negative environment.
When there is change in the culture, it
changes the working style and
negatively impacts team performance
and company as whole.
Power When the power is assigned in
wrong person, it will change the
work culture and employees are
dissatisfied from their working.
When there is excessive power, it
affects the performance of whole team
and might result in loss of interest.

Politics If an individual is engaged in
politics, it brings negative
outcome as its interest is changed
and focus is diverted.
If the team is involved in politics, it
will decrease their efficiency as their
attitude will be changed towards work.
Evaluation of content and process motivational theoriesand how techniques of motivationenable
effective achievement of objectives.
Content theory
It describes change in the human needs in accordance with the change in the time and
provides explanation as to the various factors which motivates. Burberry uses this theory so that
it can motivate the workforce that can enhance their abilities to draw positive outcome. Content
theories are discussed below-
Maslow’s motivation theory
This theory provides the pyramid of needs which are required to be fulfilled one after
another. The fulfillment of each need motivates an individual to achieve the next need. These are
discussed below-
 Physiological- It involves the basic needs such as food, clothing and shelter. It is the
initial step of motivation. After fulfilling this, the person is motivated to achieve the next
level need.
 Safety- It involves needs such as financial security, security in life, stability, etc. This
need is fulfilled and the individual is motivated to other level of need.
 Social- It includes the feeling of belongingness and love such a acceptance by the
society, friendship, trust, faith, etc.
 Self-esteem-It include the need for self-respect and the appreciation. It requires the
feeling of value.
 Self-actualization- It is the last level of need which is belief that a person has achieved
everything and no further need is left (Gagné, Deci and Ryan, 2018).

Burberry uses this to motivate the employees to fulfill all their needs in consecutive manner.
Achievement of each need motivates to move forward towards next level of need.
Herzberg two factor theory
It is a theory which includes two types of factors which causes impact on employees in
terms of dissatisfaction and satisfaction. Herzberg has differentiated between the motivational
aspects by two factors which motivate the employees. These are discussed below-
 Hygiene factor- It includes those factors which are important to motivate the workforce
and its presence is not important for long run to satisfy employee rather its absence may
cause dissatisfaction. It includes working conditions, salary, status symbol, jobs security,
etc.
 Motivating factors- It creates positive impact on company as it results in motivating
employees so that they give their best. It includes factors such as growth and
development, rewards, bonus, authority, promotion, etc. (Wilder, 2020).
Burberry can use this theory and focus on both factors so that they are satisfied and their
performance is enhanced.
Out of the above two, Burberry must use Maslow’s need hierarchy theory to motivate
employees as it is more effective and directly affects the employee’s performance.
Process theory
It involves those theories which focuses on how the behavior of individual changes
according to its needs in order to accomplish the objectives of organization. some of the process
theories are discussed below which can used by Burberry-
Vroom expectancy theory
According to this, the motivation of individual can be affected by their future
expectations. The motivation of a person can be affected by three factors and if there is absence
of any of the factor, it will result in demotivation. These are discussed below-
 Valence- How much they generally value the reward that is associated with the action.

 Expectancy- How much do they believe in putting the effort to generate good result.
 Instrumentality- How much does they believe in generation of good result in the reward.
Adams Equity theory
It provides that the level of the reward an individual received as compared to its
contribution, affect its motivation. It considers fairness and equality and also the importance of
their comparison to others. As per this, the individuals require fair relationship between the
output and input. In simple language, they want reward equivalent to theircontribution in the
work and also wants the reward which other received with the similar work that they would
receive by giving same level contribution(Ritaand et. al., 2018). Burberry can use this theory to
motivate workforce as it will help in assuring the equality as well.
Burberry can use the Adams equity theory in its workplace so that it can motivate the
workforce by maintaining equality at workplace. It will help in increasing the productivity and
efficiency of employees.
CONCLUSION
It is concluded from this part that it is essential for companies to study the behavior of
their employees and workplace so that timely measures are taken to enhance the performance of
employees. The culture, power and politics in the organization plays an essential role in the
productivity and efficiency of the workforce as it only builds the productivity and may also
lower their morale if there is bad politics involved at the workplace. It is recommended to
Burberry that it must use the Maslow Hierarchical needs theory in order to motivate the
employees at the workplace so that their efficiency is enhanced and they can work on to
contribute in achieving the business objectives. Motivation will also help in creating the positive
and healthy environment where every employee has boosted morale which helps in success and
growth of organization. The application of this theory can help in making improvement in the
working and performance of employees so that they can contribute in achieving organizational
goals as it will motivate them to enhance productivity and performance so that overall
performance of business is increased.

PART 2
Demonstrate an understanding of what makes an effective team, as opposed to an ineffective
team
Effective team is mainly the group of individuals who used to Work together so that they
can be able to gain the targets and also achieve various goals for the company on their individual
basis. This is mainly the method through which the teams can be able to gain the targets in an
efficient manner. It serves productivity and also helps out a focus on the confidence that is being
raised by the advancement. Effective team mainly helps out the members to achieve the goals
and targets and also to have faith on each other.
Characteristics of effective team:
 Focused: The team members are being made more focused as through the effective team
members and it helps out them to reach to their target goals with proper dedication.
 Communication: This mainly helps out to make a proper definite understanding between
individuals as it serves to make a transparent and faithful reliability on each other.
 Goals clarity: Through the teams it helps out to know about the performance of
organisation and also the individuals by maintaining the teams and also the goals that has
to be achieved in a targeted form.
 Trust on each other: It is important to have a proper trust on each other so that there will
be a proper faithful relation and a collective result can be approached through their
resulting manner.
 Risk-taking factor: It helps out to take the risk and also to get a proper reach towards the
targets and goals.
 Decision making: It mainly provides a thinking manner through which a property
management can be framed by mutual understanding between each other (Afsar and
Umrani, 2019).
Factors important for effective team:
In order to make a proper team it is important to have several factors they are like:
 Clarity in objectives: It is important that all the team members should focus on improving
their performance and also the targets that is been given to them.

 Proper learning with development: All the team members will be required to work on
the areas that have been made for the target so as to achieve the goal. Divided responsibilities: The effective team members are required to work with proper
clarity in which they used to know about their working areas and the roles in it. Leadership: It is being important that a proper guidance should be given so that the goals
and targets can be achieved Development in learning: It provides a proper continuous learning through which the
targets can be raised in various conditions.
In effective team: When there has been made and ineffective theme it used to affect the working
area and also the targets that has been made by the team members
Important characteristics of ineffective team are as follows:
 Undefined objectives: It can be possible when the team members are not being aware
about the goals and targets that they have to cover which create an improper
environment. Lacking of trust: If the members are not having trust on each other it will create a
confusion between them and also affect the working area.
 Absence of commitment: The members are not committed towards the work and the
targets that are being made in order to accomplish all the goals it will create a negative
impact on the working area (Al-Sada, Al-Esmael and Faisal, 2017). Less communication: If the members are not been communicating properly and the
information that is being given to them is not circulate it it will create a complex situation
through which the ineffective management of team will raise.
Factors framed on ineffective teams are mainly issues that are like: Effect on interactions: All the team members if not properly being interacted with
create an ineffective team which will affect the company.
 Poor management of time: When the team members are not in working properly the
time will not be manage and it will create a issue regarding fulfilling the targets on a
proper time.

Thus, Burberry should try to maintain proper relation and effective teams for their targets
and projects.
Difference between effective and ineffective team:
Effective team Ineffective team
Objectives Cleared and focused towards
objectives
Uncleared objectives
Management Proper and effective management. No proper managment
Roles and responsibility Helps in maintaining proper work
forceand environment.
Make unclear and uneven
environment without any roles
and targets.
Communication Transparent and clear communication Lack of communication
Belbin theory: This theory provides that all the persons used to behave in the basic manner
through which they try to maintain all the functions in the departments of role in their teams. It is
important that all the team members should know about the individual roles through which they
can analyse the strength and also the weakness through which the performance can be evaluated.
Belbin theory mainly implements the evaluation of performance through which the team
performance can be maintained by collective manner there are various team roles in Belbin
which are like:
 Coordinator: They are mainly the person who used to manage the team members to get
their targets and goals. Cordinator have to be confident, motivated and composed towards
their working area. They should try to maintain the team and to outgrow the performance
in order to achieve goals (Kim and et. al.,2019)
 Teamwork: They mainly the person who used to handle the situations through which a
proper evaluation and performance can be maintained. It is mainly the person who used
to effectively organise the working area and try to develop the condition in which proper
decision can be taken so that affect performance of the team can be in grossed.
 Implementor: It mainly covers the person who used to provide a proper strategy and also
the decision making plan for the team through which a effective management in the tin

can be implemented and a proper practical decision can be framed out for a positive
environment approach.
 Specialist: It is mainly the person who mainly detailed knowledge in depth about all the
team members and the working areas in which they have to focus. Specialist used to
provide a proper commitment towards the work and also make the persons to words self-
confidence and also dedicated towards the working area it helps out to overcome all the
issues and challenges that the team can face
Benefits of working in team:
 The foremost advantage of working in team is that there is sharing of workload which
eases the pressure of work. This helps in efficient working as the individual can focus on
its individual task.
 Another benefit is that it helps in growth of individual as the person gets the opportunity
to learn from other team members which increases its skills and knowledge.
 Another benefit is that there is division of work which helps in growing the skill and
knowledge of individual as every member helps other to to work in a proper manner.
Identify the mix of knowledge, skills and experience necessary for a team to fulfill its
functions in an organisation.
Whenever there is team work, it leading in sharing of skills, knowledge and experience
which ultimately contributes in fulfills in the functions of business as the mix of all these three
aspects contributes in broader perspective being given to the task so that it can be completed
efficiently and in proper manner. The mix of these helps the team to complete its work with more
productivity and thereby contributes in fulfilling the functions of team in company.
Discuss benefit of team work as member and leader towards the following-
 Specific goals- Whenever there is team work, the members gets the chance to learn more
which enhances their productivity level, thereby resulting in specific goals. The leader
manages the team so that they are given direction to achieve the goal while the team
members help each other towards the accomplishment of objectives.