Burberry's Market Position: A PESTLE and SWOT Analysis Report

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TASK 2

TABLE OF CONTENT
• Introduction
• Overview
• PESTLE analysis
• SWOT analysis
• Conclusion
• References

INTRODUCTION
• This section of the assignment will analyse the
macro environment that directly impacts the
operation and sales of Burberry. The SWOT
analyse of the company will also be done in
this section of assignment, which will help to
analyse the internal strengths and weakness
of Burberry.

OVERVIEW
• Burberry is a public limited company
headquartered in London. The company was
founded by Thomas Burberry in the year 1856. The
company is into the production of fashion apparels
and accessories for men, women and kids. The
main target customer of the company is the luxury
and elite class people. The designs and the quality
of the products are designed according to the taste
and preference of the elite class customer.

PESTLE ANALYSIS
The PESTLE analysis of Burberry will include the following
factors like political, economic, social, technological, legal and
environmental factors that directly affects the sales and
operation of Burberry

• Technological: The shift in the digital and online
technology trend affects the business.
• Environmental: The change in the
environmental rule sand regulations is to be
followed by Burberry in order to operate
smoothly.
• Legal: The legal changes of the UK or nay other
country where Burberry is working will directly
affect the working of the company.

SWOT Analysis
Strengths: it refers to the strong points of the Burberry with the
help of which it can earn high profit in the market.
Weaknesses: it refers to the weak points of Burberry on which it
has to give much attention in order to work in a better manner.

• Opportunities: The opportunities refers to the
platforms which the Burberry can grab for
better performance
• Threats: It refers to the external threats which
can adversely affects Burberry in its operation
and sales.

Conclusion
• From the above section where the PESTLE
analysis and SWOT analysis of Burberry has given
the light on how theses factors directly affect the
sales and the operation of Burberry. The internal
and external factors like political and legal factors
should be taken into consideration by Burberry.
Along with the the internal weaknesses should
be considered in order to overcome it and the
opportunities should b grabbed by eth company.

References
• Burberry, 2019 online available at:
https://www.burberry.com/l ast accessed on 13/8/2019
• S&P, 2019 online available:
https://www.swotandpestle.com/burberry-group/ last
accessed on 136/8/2019
• Obeng, B., 2017. An empirical study of entrepreneurship in
private and public sector organizations: Some evidence
from Ghana. In United States Association for Small
Business and Entrepreneurship. Conference Proceedings
(p. 1346). United States Association for Small Business and
Entrepreneurship.