Business Project Management Plan: Burberry Summer Shoe Launch

Desklib provides past papers and solved assignments for students. This project analyzes Burberry's summer shoe launch.

Managing a Successful Business Project

Contents
Introduction.................................................................................................................................................3
LO1.............................................................................................................................................................4
P1 Devise project aims and objectives for a chosen scenario..................................................................4
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources..........................................................................................................6
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion...............................................................................................................................................8
M1 Produce a comprehensive project management plan, milestone schedule and project schedule for
monitoring and completing the aims and objectives of the project........................................................12
D1 Critically evaluate the project management process and appropriate research methodologies applied
...............................................................................................................................................................14
LO2...........................................................................................................................................................15
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives..............................................................................15
M2 Evaluate the accuracy and reliability of different research methods applied...................................16
LO3...........................................................................................................................................................17
P5 Analyse research and data using appropriate tools and techniques...................................................17
P6 Communicate appropriate recommendations as a result of research and data analysis to draw valid
and meaningful conclusions..................................................................................................................29
M3 Evaluate the selection of appropriate tools and techniques for accuracy and authenticity to support
and justify recommendations.................................................................................................................30
LO4...........................................................................................................................................................31
P7 Reflect on the value of researching to meet stated objectives and own learning and performance...31
M4 Evaluate the value of the project management process and use of qualitative research to meet stated
objectives and support own learning and performance..........................................................................32
D2 Critically evaluate and reflect on the project outcomes, the decision- making process and changes
or developments of the initial project management plan to support justification of recommendations
and learning during the project..............................................................................................................33
Conclusion.................................................................................................................................................34
Appendix...................................................................................................................................................35
Logbook................................................................................................................................................35
Reference...................................................................................................................................................37

Introduction
The present report is highlighting the implications of globalisation on the business actions of
firms. In this context, Burberry Group PLC is considered which is dealing in fashion industry.
This is a well – known British luxury fashion house which is situated in London, England. It is
mainly focusing on and distributing trench coats, ready to wear outwear, fashion accessories,
sunglasses, cosmetics and fragrances. In this report, small scale research is going to perform so
that appropriate facts and figures can be collected regarding the globalisation’s impacts.
Additionally, a project management plan will also be created so that aspects related to cost,
quality, communication, risk, time, etc. can be determined for the business project.

LO1
P1 Devise project aims and objectives for a chosen scenario
Introduction
Globalisation is impacting the whole corporate world and has revolutionized the whole business
scenario. The level of competition has increased and is now touching the height of sky. This also
created an economic and financial shift from developing to the emerging economies. In addition
to this, it is also promoting a sense of cultural awareness, international economic
interdependence and global cooperation. Thus, those ventures which are successful have to make
new strategies for expanding their business in an emerging market (Brinkmann, 2014). Thus,
Burberry Group PLC should also frame certain new business strategies to expand their
commercial activities. This is to be noted that Burberry Group PLC has been challenged to
manufacture and market a brand new summer shoe to compete with big name brands. In this
context, they are participating in the London fashion week which is going to be held in 16th to
20th February 2019. In this event, the company has to sell their newly created summer shoe to
major industry representatives so that they can make a unique brand image in front of their
customers. Thus, the project manager is creating certain aims and objectives so that the work of
research can be started.
Explain what project management is and what it involves. The key stages of project
management
Project management can be simply defined as the process of starting, planning, implementing,
controlling and closing the work of a project so that specific goals can be attained (Abbaszadeh,
2012). The key stages involved in the project management of Burberry Group PLC are described
below:
 Initiating the project: The research project used to start in this phase where the
feasibility of the work is focused more.
 Planning of project: In this phase, planning gets begins and aspects associated with the
report are considered. Aims and objectives are created in this step also.

 Execution of project: The project is getting executed in this phase so that
accomplishment of final report can be assured.
 Monitoring and Controlling: The project is being monitored and controlled in this step
so that no issues would occur in future.
 Project Closure: This is last stage where the work is being wrapped up, and closure of
documentation work is done.
Aims and objectives of the company:
Aim:
The aim of the Burberry Group PLC is to manufacture new brand summer shoe and market
that within the time frame of 16 – 02- 19.
Objectives:
To accomplish the main aim of the business project, certain objectives are framed which is
mentioned below:
 To design a shoe, by taking global competition into account
 To test the manufactured shoe by the board of directors before launching that in
market
 To market the shoe in the London fashion retail week event
 To evaluate the success of the project implementation
 To understand how the brand image of the product would influence the experience of
the customers
 Recommend certain measures that can be utilised by the venture in future.
Research Questions:
 How does the brand image a product will influence the experience of consumers?
 How can the international competition of the market be reduced?
 What is the impact of globalisation on the business activities of corporation?

P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources
This is important to make a project management plan before launching any new product. This
helps in determining certain aspects of project that is related to its scope, cost, time,
communication, risk, etc. The project management plan of Burberry Group PLC for creating new
brand summer shoe is following:
 Scope: The scope of the project is wide since the idea is creating an innovative product.
This can be used in future also for making a strong position in market even in the case of
globalisation (Bizfluent, 2018). The stakeholders also have a wider scope since they have
the opportunity to gain a huge amount of money after investing revenue in the new
product or corporation.
 Cost: The manufacturing of brand new summer shoe would cost around £80,000. Thus,
Burberry Group PLC should arrange such an amount of money as soon as possible since
this is matter of proving itself in front of the competitors. They can take financial loan
from banks and even from their family and friends.
 Quality: This is an important factor that should be maintained in the product. For
checking the quality of the shoe, project manager can appoint a quality checker and give
him the responsibility about determining or evaluating the standard of the product after
its manufacturing (Drucker, 2012). If any issue would appear, then that should be
resolved on priority basis before launching the product in the fashion week event.
 Resources: Some of the resources that are needed for the creation of summer shoe are
workers, certain amount of revenue, other raw materials like leather, cotton, fabrics, etc.
This is the duty of project manager is to arrange all the resources that are essential for the
formation of the new product.
 Communication: This is the responsibility of the project manager to convey all the
important messages or information to all of the team members so that each member gets
aware of the same. They can use social media applications like Facebook, Whatsapp,
Twitter, Messenger, etc. This will help in sharing information to large number of people
at single platform.

 Risk: This is important to encounter all kinds of risks associated with the project so that
no conflict would occur in future. Some risks related to the business project like creation
of wrong design, removal of colour from the shoe when it gets contact with water, etc.
Such risks should be analysed before representing the product in market, and its solution
should be made on a priority basis.
 Time: This accomplishment of this business project would take around 2 months. The
more description related to time will be provided in the section of Gantt chart.


P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion
Work breakdown structure
Activities Time Duration
Initial phase
1. Selection of corporation
2. Formation of aims & objectives
3. Generation of project management plan
11 days
1. Selection of company: 2 days (3rd
December 2018 to 4th December 2018)
2. Creation of aims & objectives: 3 days
(5th December 2018 to 7th December
2018 )
3. Framing of project management
plan: 4 days (8th December to 11th
December 2018 )
Planning
1. Perform primary planning
2. Determining about the effective
resources
3. Budget formation and analysis
4. Creation of risk management plan
5. Conducting small - scale research
6. Creating a questionnaire
62 days
1. Perform primary planning: 10
days (12th December 2018 to 21st
December 2018)
2. Determining the effective
resources: 5 days (22nd December
2018 to 26th December 2018)
3. Budget formation and analysis:
10 days (27th December 2018 to 5th
January 2019)
4. Creation of risk management
plan: 15 days (6th January 2019 to
20th January 2019)
5. Conducting small - scale
research: 20 days (21st January
2019 to 9th February 2019)

6. Creating a questionnaire: 2 days
(10th February 2019 to 11th
February 2019 )
Execution &Control
1. Maintaining communication
2. Keeping the records of the various tasks
3 days
1. Maintaining communication: 2 days
(12th February 2019 to 13th February
2019)
2. Keeping the records of the various
tasks: 2 days (14th February 2019 to
15th February 2019)
Close Out
1. Ending the Documentation
1 day
1. Ending the Documentation: 1 day
( 15th February 2019 to 16th
February 2019)

Gantt chart
Weeks
Acitivity 1 2 3 4 5 6 7 8
Initial phase
Create Idea
Selection of Company
Designing aims and objectives
Creating project management plan
Planning
Perform primary planning
Plan resource
Plan budget
Plan risk management
Small scale research
Developing Questionnaire
Design the product
Placing the board for the approval
Execution & Control
Manage communication
Test the product

Marketing the product to fashion
week
Close Out
Closing Documentation

M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project
The comprehensive project management plan for completing the aims and objectives of the
project along with the milestone schedule is following:
 Cost: This to be noted that for completing the whole business project, around £80,000 would
be invested.
 Time: The completion of the business project would take around 2 and half of a month since
there are so many activities that have to be carried on (Research-Methodology, 2018).
 Communication: This is the obligation of project manager to convey all the important
information to each of the team members so that all of them become aware of the same.
 Scope: The scope of this project is very good as it can be used by the companies in upcoming
days also.
 Quality: The quality of project needs to be maintained by the team workers so that
innovative and unique products and services can be manufactured effectively.
 Resources: The resources that would be required for carrying out of this project are
employees, raw materials and money.
 Risk: Every risk associated with the business project should be identified and removed on a
priority basis so that no issue would be generated in future.
Weeks
Acitivity 1 2 3 4 5 6 7 8
Initial phase
Create Idea
Selection of Company
Designing aims and
objectives
Mileston
e 1
Creating project management
plan
Planning
Perform primary planning
Plan resource
Plan budget