Strategic Project Management: Burberry's New Summer Shoe Launch Plan

Desklib provides past papers and solved assignments. This case study analyzes Burberry's project management for a new summer shoe launch.

Managing a
successful
business project
(Considering
Burberry Plc)

Topics Included
A. Aims and objectives
B. Introduction
C. Tools and techniques of project
management
D. Research Approaches
E. Research Analysis and outcome
F. Recommendations
G. References

A. Aims and objectives
 To create and market a brand new summer shoe before London
Fashion week..
 To understand the impact of globalisation upon different
business organisation and its growth.
 To understand the significance of new tool and techniques for
effective project management and to achieve competitive
advantage
 To collect relevant data and information for the undertaken
project with the help of primary and secondary method of data
collection using Journals, books, questionnaires and survey.
 To complete the project before the estimated time and budget

B. Introduction
 Burberry Group Plc is was founded in the year 1856.
 It is a British Luxury fashion brand that focuses mainly on
fashion accessories, sunglasses, ready to wear cloths etc.
 The fashion industry is evolving very rapidly, and the
constant increase of the competitions in national as well as
international level in encouraging the organisation to bring
out new strategies and policies to gain competitive
advantages.
 The organisation presently is focusing on creating a brand
new summer shoe that is to be launched in the London
Fashion week to be held soon.
 For attaining high and rapid productivity level the
organisation is in need of new techniques of communication
for minimizing the risk of conflicts and for connecting various
customers, workers and stakeholders.

C. Tools and techniques of
project management
Work break structure
Gantt Chart
Project Milestone

Work breakdown structure

Gantt chart

Milestones

D. Research Approaches utilised
in the project
• Quantitative: To collect primary data regarding the
project
• Qualitative: to collect theoretical data by referring
various books and journals

E. Research analysis and outcome
 The project research is for designed and to be launched in
the upcoming Fashion show.
 Undersigned project needs to study the impact of
globalization and the impact of advance technology to gain
competitive advantage.
 Mixed research approach has been implemented for
achieving precise and accurate information .
 The manager must emphasis on implementing new tools and
techniques for project management and to establish
communication among various stakeholders

F. Recommendation
 To avoid communication barrier Burberry
Plc needs to implement effective business
system like ERP or MIS.
 Techniques like cloud computing must also
be used in the organisation for storing
various information and data.
 The marketing team must be encouraged
to conduct marketing research for
understanding the present market demand
and trends among the fashion lover.
 Different social media like Instagram face
book and twitter must also be used for
product marketing to raise the product
demand among suppliers

G. References
• Sekaran, U. and Bougie, R., 2016. Research methods for
business: A skill building approach. John Wiley & Sons.
• Kerzner, H. and Kerzner, H.R., 2017. Project management: a
systems approach to planning, scheduling, and controlling. John
Wiley & Sons
• Flick, U., 2014. An introduction to qualitative research. Sage.
• Fellows, R.F. and Liu, A.M., 2015. Research methods for
construction. John Wiley & Sons.