Inquiry Project: Trends, SWOT, and PESTLE of Burberry

This inquiry project delves into the retail industry, focusing on Burberry. It begins by examining current trends in the UK fashion retail market, including the impact of events like Brexit and COVID-19, and the rise of ethical clothing. The project then conducts a SWOT and PESTLE analysis of Burberry, evaluating its strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, legal, and environmental factors affecting the company. The analysis highlights Burberry's brand strength, global presence, and digital marketing while also addressing challenges like high product prices and competition. Finally, the project provides strategic recommendations, emphasizing marketing strategies, expansion into new markets, addressing competitive threats, and the importance of CSR activities. The project suggests introducing products at various price points to expand the customer base and exploring partnerships in the Asian market to achieve sustainable growth.