Project Management Plan for Burberry's Summer Shoe Launch

Desklib provides past papers and solved assignments. This project details Burberry's summer shoe launch.

Managing Successful Business Project
1

Contents
Introduction....................................................................................................................................4
LO1..................................................................................................................................................5
P1 Devise project aims and objectives for a chosen scenario................................................5
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources..........................................................................................6
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion:................................................................................................................8
M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project................11
D1 Critically evaluate the project management process and appropriate research
methodologies applied.............................................................................................................13
LO2................................................................................................................................................14
P4 Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.............................................14
M2 Evaluate the accuracy and reliability of different research methods applied...............15
LO3................................................................................................................................................16
P5 Analyse research and data using appropriate tools and techniques................................16
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions.................................................................................24
M3 Evaluate the selection of appropriate tools and techniques for accuracy and
authenticity to support and justify recommendations............................................................25
2

P7 Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance........................................................................................................26
M4 Evaluate the value of the project management process and use of qualitative research
to meet stated objectives and support own learning and performance................................27
D2 Critically evaluate and reflect on the project outcomes, the decision- making process
and changes or developments of the initial project management plan to support the
justification of recommendations and learning during the project.......................................28
Conclusion....................................................................................................................................29
References.....................................................................................................................................31
3

Introduction
In the modern era, the globalisation has played a very important role in effectively
increasing the competition globally among the global fashion market. Nowadays, companies
are expanding their businesses globally so that they can able to achieve enhanced
productivity and profitability about effectively leading the global market. The globalisation
may increase the competition but also helped the multinational companies to enhance their
business by providing them various opportunities in the global market. This report will
mainly focus on the main impacts globalisation about the Burberry Group PLC organisation
of the UK. It will mainly explain the main aim and objective for launching the new unique
summer shoes by Burberry Group PLC organisation for representing in the London fashion
week. It will show the effective project management plan for fulfilling all operation and
functions for attaining the main objective of the project within the set timeframes. Burberry
is having a large supply chain of their fashionable luxury products across the world.
4

LO1
P1 Devise project aims and objectives for a chosen scenario
According to the scenario of the research protect, the Burberry company of UK is provided
with a challenge to launch the new summer shoe in the market of UK. The company needs
to fight through its contemporary competitors that already exist in the market of UK. This
would help the company to keep the customers engage within the business with its new
launch. The company is aiming at increasing the market for the company (Elo, et. al., 2014).
The company is assigned with the task of launching itself at London Fashion Week which is
due on the date from 16th February to 20th February 2019. This would help the Product
Design manager of the Burberry an opportunity to showcase new designs of the brand
against the other competition in the market. The aim of the report is as follows:
 To manufacture the new summer shoe for the company
 To gain a competitive advantage in the market of fashion industry.
 To expand the business and enhance the sales of the company.
The objectives of the company are as follows:
 To operate the business successfully in the international market.
 To enhance the position of the company in the market
 To do successful innovation in the required field.
5

P2 Produce a project management plan that covers aspects of cost, scope, time,
quality, communication, risk, and resources
In order to produce an effective project management plan, it is import to study the outline of
cost, timing, risk, resources, communication and quality of the project. It would help the
company deal with that company which is already present in the market to enhance its
position in the market.
Cost: Cost would help the company to analyse the cost requires finishing the final project
which is to launch the new collection of summer shoe in market of the Burberry Company.
It would help the company to estimate the total cost of the company required to complete
the project in the given period. It would also help the company to sanction aid for the
company from the bank or any other source of finance. The total that is required to complete
the project is around £60,000
Scope: It helps the company to analyse the future growth of the Burberry Company. The
Scope of the company is quite wide but its already proven its benchmark in the market
previously (Brinkmann, 2014). This would also help the company start new ventures as
well.
Time: It helps the company to get an idea about the estimated time require to complete the
project. It helps the company to plan the various activities of the project accordingly. This
would also help the company to achieve its targets on time according to the prescribed time
limit.
Quality: The Company needs to launch only the quality product in the market. This would
help the company to fight through the competition that is present in the market . This would
help the company to gain loyal customers within the market of UK.
Communication: This would help the company to connect with the customers and would
help the company to create a strong bond with the customers of the company.
6

Risk: Analyzing the risk would help the company to stay ready for the upcoming risk in the
future and would help the company to identify a key issue that may arise while executing
some functions with the company.
Resources: Resources would help the company to achieve the goals and objectives of the
company. It would help the company to design the final product in the market would help
the company to fight with the competition that is present in the market.
7

P3 Produce a work breakdown structure and a Gantt chart to provide
timeframes and stages for completion:
Activity Duration Start date End date
Initial phase
1. Selection of
Company
2. Designing aims
and objectives
3. Creating a project
management plan
4 days
1. Selection of the
company: 1 day (26
to 27 January)
2. creation of aims
and objectives: 1 day
(27 to 28 January)
3. Creation of project
management plan: 2
days (28 January to
30 January)
26 January 30 January
Planning
1. Perform primary
planning
2. Plan resource
3. Plan budget
4. Plan risk
management
5. Small-scale
research
6. Developing a
Questionnaire
6 days
1. Primary planning:
1day (30 January to
31 January)
2. Resource planning:
1 day (31 January to1
February)
3. Budget planning: 1
day (1 February to 2
February)
4. Small-scale
research: 1 day (2
February to 3
February)
5. Risk management:
1 day (3 to 4
30 January 5 December
8

February)
6. Developing a
Questionnaire: 1 day
(4 February to 5
February)
Execution & Control
1. Manage
communication
2. Tracking and
managing tasks
3. Manage changes
5 days
1. Manage
communication: 2
days (5 February to 7
February)
2. Tracking and
managing tasks: 2
days (7 to 9 February)
3. Manage changes:
1day (9 to 10
February)
5 February 10 February
Close Out
1. Closing
Documentation
2 days
1. Closing
Documentation: 1 day
( 10 to 11 February)
10 February 11 February
9

Gant Chart:
January February
Acitivity
2
6
2
7
2
8
2
9
3
0
3
1 1 2 3 4 5 6 7 8 9 10 11
Initial phase
Selection of Company
Designing aims and objectives
Creating project management
plan
Planning
Perform primary planning
Plan resource
Plan budget
Plan risk management
Small scale research
Developing Questionnaire
Execution & Control
Manage communication
Tracking and managing tasks
Manage changes
Close Out
Closing Documentation
10

M1 Produce a comprehensive project management plan, milestone schedule and
project schedule for monitoring and completing the aims and objectives of the
project.
The Project Management Plan of the Burberry Company helps the company to achieve its
aims and objective in the most organised manner possible. The Project Management Plan of
the Burberry Company includes the following details:
 Cost: The total estimated cost of the project is around £60,000 which would help the
company to accomplish the task.
 Scope: The project scope is quite wide which would help the company to start new
venture.
 Time: The total estimated time required to accomplish the project is approximately
15 days
 Quality: The Company is supposed to launch the product that is the Summer shoe
which helps the company to achieve competitive advantage in the market.
Communication: This would help the company to make strong bond with the
customers of the company. It would help the company to gain popularity in the
market (Bris.ac.uk, 2018).
 Risk: This would help the company to deal with the challenges of future.

Resources: The resources required in the company to produce the final product are
skilled workers, money, raw material and effective force of supportive employees.

11

12