Analyzing Burberry's Talent Strategies for Employee Retention

This report delves into the talent management strategies employed by Burberry, a renowned British fashion brand, to attract and retain high-potential employees. The research explores the importance of talent management in organizational growth, highlighting its impact on employee performance, motivation, and engagement. The report examines the various talent management strategies utilized by Burberry, including recruitment, training, and compensation, and assesses the challenges the company faces in this area. Through a combination of literature review and small-scale research using primary and secondary methods, including a project management plan with scope, cost, quality, resources, time, communication and risk assessment, the report provides a comprehensive analysis of Burberry's talent management practices, offering recommendations for improvement and concluding with insights into the significance of these strategies for the company's success. The report also provides the project logbook in the appendix.

Unit 6 – Managing
Successful Business
Project

Table of Contents
Title.............................................................................................................................................................3
INTRODUCTION.......................................................................................................................................3
Aim..........................................................................................................................................................4
Objectives................................................................................................................................................4
Research Questions.................................................................................................................................4
LITERATURE REVIEW............................................................................................................................4
Project Management Plan........................................................................................................................6
Work breakdown structure & Gantt Chart..............................................................................................8
Small-scale research applying primary & secondary methods..................................................................11
Data Analysis and Interpretation...........................................................................................................16
RECOMMENDATION.............................................................................................................................25
REFLECTION..........................................................................................................................................26
CONCLUSION.........................................................................................................................................26
REFERENCES..........................................................................................................................................28
Appendix A - Project Logbook..................................................................................................................30

Title – What talent strategies do the best companies use to attract and retain
people?
INTRODUCTION
On the basis of current scenario, it is mandatory for every organization to focus on each and
every working activities of all employees because employees are contain as key of success and
growth for the company. In this modern era, every business are more focused about their
departmental operations, there are various of departments running in an organization like
marketing, finance, operational, production, human resource, research and development & IT
Department. Human resource Department is the one which is more concerned about employee’s
activities. HR manager of the firm is responsible to perform different functions such as job
analysis, job design, strategic planning, talent management, recruitment process, training and
development, compensation, performance evaluation and many more. All these functions are
essential to maintain the employee’s activities (Aşçı, 2017). In all these function, talent
management is the one which importance increasing continuously. There are numerous talent
management strategies followed by the company which can help full to attract and retain high
potential employees within an organization (Berliandaldo and Hidayat, 2017). These strategies
are useful to maintain the organizational growth. The main motive of this research project is to
discuss about talent management strategies of the Burberry which is famous British fashion
brand that established in 1856 and founded by Thomas Burberry. Company headquartered in
London, UK. This brand is providing accessories, cosmetic, cloths and other fashion products.
The main purpose of this project is to conduct small scale research and identify the significance
and benefits of talent management strategies for the Burberry. This project also uses primary and
secondary research to gain the most appropriate data and utilize in the research to frame the most
possible results. This report also provides specific recommendations which can helpful for the
company.

Aim
To recognize various talent management strategies used by the companies for attracting &
retaining the high potential employees. A case study on Burberry.
Objectives
 To study the basic concept & requirement of talent management for the growth of the
organization.
 To determine the different talent management strategies considered by the Burberry for
attract & retain the top talent within an organization.
 To examine the main challenges that occurs many issues in the working of Burberry due
to poor practices of talent management strategies.
Research Questions
 What is the basic concept & requirement of talent management for the growth of the
organization?
 Which are the different talent management strategies considered by the Burberry for
attract & retain the top talent within an organization?
 What are the main challenges that occur many issues in the working of Burberry due to
poor practices of talent management strategies?
LITERATURE REVIEW
The basic concept & requirement of talent management for the growth of the organization.
According to the Ashley Brooks, ( 2019), determined that talent management concept
adopting by most of the enterprises because it is providing most beneficial outcomes to the
business. Talent management is helpful in employee retention which is useful to keep top
talented employees in the organization for longer period of time. Talent management is influence
employees performance and helps them to improve it. With the help of talent management, HR
manager can analyze the best in the employees and utilize it in the growth of the organization.
Talent management it is consist as the integral part of the HR strategy and most of the managers
follow these strategies in an appropriate manner. Talent management strategies provide the best
result so that employees can make their career strong. Talent management useful in attract top

talent, provide employee motivation, continuous coverage of critical roles and responsibilities,
improve the level of performance, enhance employee engagement etc. Talent management is
helpful in all these activities and apart from this, talent management also provide satisfaction to
their employees and also customers which can help full in create better business condition in
term of the whole market (Carpenter, 2017). Requirement of talent management is taking more
places in every business & enterprises because every company wants to achieve more profit and
success and with the help of this technique it can make more possible for the organization.
Different talent management strategies considered by the Burberry for attract & retain the
top talent within an organization.
According to the Marc Holliday, ( 2021), revealed that there are various benefits of the
talent management considered by the company. Talent management strategies are taking more
place in every firms and their managers are following all talent management strategies more
seriously. Talent management strategies can provide the positive effect on the working of the
employees and also improve their development it in an organization. With the help of talent
management strategies, employees can effectively improve their performance level, productivity
and effectiveness so that they can take various advantages like some kind of rewards and
promotions. There are various talent management strategies utilizing by HR manager such as
recruitment process, strategic hiring and selection, effective training sessions, succession
planning, compensatory benefits, rewards and appreciations, performance management and
many more (Chung and D’Annunzio-Green, 2018). All these strategies are beneficial and
provide various advantages to the employees so that they can improve their skills and core
competencies on the basis of current market demand. These strategies are also helpful to obtain
the each and every goals and objective of the company so that company can effectively improve
their market growth and maintain effective brand value in term of whole marketplace. These
strategies are useful for gain attention of the employees so that they can feel valuable in the
organization and also considered the job security which can help full to retain high talented
employees in an organization.
Challenges that occur many issues in the working of Burberry due to poor practices of
talent management strategies.

According to the Andre,(2015), explained that companies can be face various challenges
if manager is not seriously practicing talent management strategies. Challenges of the talent
management can create various issues in the working of the employees so that eventually their
performance level became low. There are various challenges analysed by the companies search
has lack of effective leadership, an appealing organizational culture, encouraging passion, low
salary and other compensatory benefits, attract talent at the first place. All these challenges affect
adversely the development and growth of the employees so that they can face difficulty to
perform their job effectively (Ford, 2017). These issues provide the adverse impact on the career
development so that employees can feel anxiety and stress which can declined the level of their
satisfaction and their motivation level also decrease. Such challenges also reduce the
productivity of the employees so there is a need to conduct effective training sessions which can
help to provide latest updating of skills and knowledge so that employees feel more confident
about their job role and participate in the development of the firm. These challenges eliminate
the top talent from the organization so that high turnover rate can increase and company suffer
most and their profitability also decrease (Khoreva, Vaiman and Van Zalk, 2017).
Project Management Plan
Basically project management plan contain as a formal approved document which generally
guide that project is carried out in a systematic way. Project management plan includes various
types of activities such as cost, scope, quality, communication, resources and risk. Without all
these activities, no one can complete the project effectively. This plan also helpful plays a
significant role in the completion of project (Mohammed, Gururajan and Hafeez-Baig, 2017).
Researcher considers all this activities so that it the entire project task can be accomplish
systematic and effective manner. Definition about all these project management plan activities
are discussed below-
 Scope - This project management activity is also essential because it can determine the
value of the research area. The scope can be a main factor which can demonstrate the
effectiveness of the project so that everyone can take the interest on this project. Scope
of the project can useful to obtain the research task effectively and researcher can
perform effectively to fulfill all the requirement of the research project. It can be

determined that the scope of the talent management is taking the wider place in each and
every organization. There are various challenges faced by the employees due to the lack
of talent management practices. The scope of talent management is more because it can
provide various benefits to the business so that their performance level can effectively
increase (Mohammed, Hafeez-Baig and Gururajan, 2018).
 Cost - To accomplish the project in an effective manner, it is necessary to set an effective
cost structure which can help full to achieve each and every tasks of the project
management plan. Researcher can prepare a effective budget and consider the cost each
and every activities so that all the project task can accomplish in an appropriate way. As
per this project, researcher can consider cost for various activities such as marketing,
plant and machinery, promotional expenses and print media. To complete the project
successfully, researcher can set the cost 3700 pounds.
Particulars Amount (£)
Marketing expenses 600
Promotional expenses 700
Plant & machinery 1500
Print media 900
Total 3700
 Quality - It is necessary activity of the project management plan because it can help to
maintain the quality of the research project. Researcher required to collect appropriate
and valid information and data which can help full to maintain the quality of the
research. Researcher can gather appropriate information from the targeted population
and consider all these information to complete the research (Mupepi, 2017). Researcher
can collect unique and original data with the help of primary research and use
questionnaire method. For the secondary data collection, researcher can use various
sources such as websites, journals, newspaper, books and magazines. Both primary and
secondary data play prominent part to maintain the quality of the research project which

can help full to create more value of this project.
 Resources - There are various resources are involved in the project which can help full
to to complete the research project effectively. The involvement of each and every
resources is important because without all these resources it's critical to accomplish the
research project. Some specific resources like employee, human resource, marketing
activities etc are essential for the project management.
 Time - This activity is very prominent because it can help full to complete the research
project on the giving deadline. It is a big task for the researcher to complete each and
every research activities on a specific time period which can help full to maintain the
value and effectiveness of the project. Researcher can consider flexible timeline to obtain
every activity.
 Communication - It is prominent to manage proper communication which can help full
to complete the research project in an effective manner. With the help of effective
communication channel, researcher can communicate easily to the targeted population so
that researcher can gather adequate and appropriate information from the respondents
and utilize all these information to complete the project. Researcher can communicate
with the target population through phone, telephonic interview, emails and face to face
conversation (Neri and Wilkins, 2019). .
 Risk - To complete the project management plan effectively, it is necessary to identify
and evaluate the risk factor. The requirement to analyze the risk is essential, which can
help to eliminate the uncertainty and reduce the impact of issues that can create problem
to complete the project effectively. Researcher analyze that to complete the project on
time is also a risk because sometime researcher can face some problem in time
management. Cost and budget also provide risk in the project because it is important for
the researcher to complete each and every task on the specific cost
Work breakdown structure & Gantt Chart
Work breakdown structure

This is structure is considered as it theoretical framework which can help full in Planning and
execution all the working task so that researcher can easily achieve the project aim and
objectives. Work breakdown structure helpful to maintain, implement , execute and take actions
towards all the assigning activities of the project. This is structure generally divided into to
various components which can help full to obtain the aim of the project in a strategic hierarchical
way (Pandita and Ray, 2018).
Gantt chart
Gantt chart is generally invented by the Henry Gantt around the year 1910 to 1915. The main
motive of this chat is to execute and schedule all the desired activities in an effective manner.
Gantt chart demonstrates the affective dependency & connection between each and every
diversified activities as for the current schedule which determine the status of the activities.

Small-scale research applying primary & secondary methods
Research methodology is systematic and statistical method which can help full to
complete the research process in a systematic manner (Tafti, Mahmoudsalehi, and Amiri, 2017).
It is necessary to consider research methodology because it can help full to provide the right
direction to the researcher so that the entire research task can be complete appropriately. It is
work like a road map which need to be follow to the researcher step by step so that researcher
can get appropriate outcome. There are various steps are involved in this method which are
explained below-
Research Method
Research method is containing as a blueprint which provide right direction to complete the
project. Research method is helpful to get the adequate information from the population. There
are two types of research method are utilized by the researcher which are discussed below -
 Qualitative Research - This kind of research method is helpful to maintain the quality of
a research. With the help of qualitative research, can collect the quality information.
Qualitative method considered as the inductive approach which can help full to provide
the most quality full information with the help of various resources such as observation,
interview, telephonic interview and many more. To carry out the current research,
researcher use qualitative research method which can help to maintain the quality of the
information.
 Quantitative Research - This method used numeric data and figures to obtain the
information from the target population. This method used deductive approach to obtain
the data from the population which can help to maintain the validity inadequacy of the
research. There are many sources to attain the qualitative information such as
questionnaire, survey and online survey. To carry out the present research, qualitative
research also consider because it can helpful to maintain the liability of the data.
Data Collection
Data collection is necessary research process which can help full to gain most appropriate

data from the selected population. Researcher can collect data from to type of methods
like primary data collection second secondary data collection methods. The explanation
of all all these data collection methods is as follows-
 Primary Data collection - This data collection method is helpful to provide the original
and first handed data which can maintain the relevancy of the information. Researcher
can collect the primary data with the help of observation, interview, questionnaire ,
survey. To carry out the current research, primary data collection method considered
which can help full to provide original and valid information that is is appropriate for the
researcher. The main benefit of this data collection method is that it can take less time and
provide valid information (TETIK, 2017).
 Secondary Data Collection - This method considered as the second hand data that is
already collected and utilized by someone else. Researcher can collect secondary
information with the help of books, websites, articles, newspapers and journals. This
method is helpful to provide in-depth knowledge and understanding about the research
topic so that it can easy for the researcher to receive appropriate knowledge and apply all
these knowledge and information to obtain appropriate outcomes. This is more time
consuming method which provide effective results.
Sampling Techniques
Sampling is considered as the statistical framework which can help full to determine the
various number of observation from the large population. Sampling techniques are two
types such as probability sampling method a non probability sampling method. To carry
out just current research, probability sampling method is used because it can help full to
target the population randomly and collect appropriate data. The sample size of this
research is containing 30. Researcher collected information from 30 employees of the
Burberry and randomly collects all the responses.
Questionnaire

Name-
Age-
Gender-
Q1) On the basis of your opinion, does Burberry utilise and implement talent management
strategies?
A) Yes
B) No
Q2) As per your opinion, in which way talent management affect the productivity &
efficiency of the employees?
A) Positive Way
B) Negative Way
Q3) According to you, does these strategies useful for Burberry to improvement and
retention of employees in an organisation?
A) Yes
B) No
Q4) Which talent strategy more appropriate for the Burberry to attract & retain best
talent within an organisation?
A) Strategic hiring & selection
B) Rewards and appreciation
C) Performance management
D) Conduct Training & Development sessions
Q5) As per your opinion, what is the prime role of HR manager to implement strategies of
talent management in the firm?
A) Continuous Feedback
B) Career Development
C) Formulate organisational culture
D) Encouraging employees

Q6 ) What is the most suitable way for the Burberry to overcome the impact of issues that
occur while implementing the talent management practices ?
A) Employee Relation & Team Building
B) Adopt appropriate organisational structure
C) Performance appraisal
D) Improve employee engagement
Q7) Which are the main challenges faced by the Burberry while poor practising of talent
management strategies?
A) Lack of effective leadership
B) High turnover rate
C) Lack of satisfaction level of employees
D) Unappealing organisational culture
Q8) In your opinion, what is the main benefit of using talent management strategies for the
Burberry?
A) Attracting high potential talent
B) Succession Planning
C) Employees Retention
D) Effective on boarding experience
Questionnaire
Frequency Distribution Table
Q1) On the basis of your opinion, does Burberry utilise and implement
talent management strategies?
Frequency
A) Yes 27
B) No 3

Q2) As per your opinion, in which way talent management affect the
productivity & efficiency of the employees?
Frequency
A) Positive Way 28
B) Negative Way 2
Q3) According to you, does these strategies useful for Burberry to
improvement and retention of employees in an organisation?
Frequency
A) Yes 26
B) No 4
Q4) Which talent strategy more appropriate for the Burberry to attract
& retain best talent within an organisation?
Frequency
A) Strategic hiring & selection 7
B) Rewards and appreciation 8
C) Performance management 5
D) Conduct Training & Development sessions 10
Q5) As per your opinion, what is the prime role of HR manager to
implement strategies of talent management in the firm?
Frequency
A) Continuous Feedback 8
B) Career Development 5
C) Formulate organisational culture 7
D) Encouraging employees 10
Q6) What is the most suitable way for the Burberry to overcome the
impact of issues that occur while implementing the talent management
practices?
Frequency
A) Employee Relation & Team Building 11
B) Adopt appropriate organisational structure 6
C) Performance appraisal 9
D) Improve employee engagement 4
Q7) Which are the main challenges faced by the Burberry while poor
practising of talent management strategies?
Frequency
A) Lack of effective leadership 8

B) High turnover rate 9
C) Lack of satisfaction level of employees 7
D) Unappealing organisational culture 6
Q8) In your opinion, what is the main benefit of using talent
management strategies for the Burberry?
Frequency
A) Attracting high potential talent 10
B) Succession Planning 5
C) Employees Retention 8
D) Effective on boarding experience 7
Data Analysis and Interpretation
Q1) On the basis of your opinion, does Burberry utilise and implement
talent management strategies?
Frequency
A) Yes 27
B) No 3

27
3
Frequency
A) Yes
B) No
Interpretation - From this investigation it can be measured that out of 30 employees, 27
employees replied that Burberry utilize and implement talent management strategies to attract
and retain the top talent and only 3 employees responded that Burberry is not using talent
management strategies.
Q2) As per your opinion, in which way talent management affect the
productivity & efficiency of the employees?
Frequency
A) Positive Way 28
B) Negative Way 2

28
2
Frequency
A) Positive Way
B) Negative Way
Interpretation - From this research it is found that out of 30 respondent’s large number of
employees that are 28 employees responded that talent management affect in the positive way in
the productivity & efficiency of the employee. Only 2 employees disagreed with this statement.
Q3) According to you, does these strategies useful for Burberry to
improvement and retention of employees in an organisation?
Frequency
A) Yes 26
B) No 4

26
4
Frequency
A) Yes
B) No
Interpretation - On the basis of this research it is analysed that out of 30 employees over all 26
employees responded that all talent management strategies are useful for Burberry to
improvement and retention of employees in an organisation. Only 4 employees responded
negatively.
Q4) Which talent strategy more appropriate for the Burberry to attract
& retain best talent within an organisation?
Frequency
A) Strategic hiring & selection 7
B) Rewards and appreciation 8
C) Performance management 5
D) Conduct Training & Development sessions 10

7
85
10
Frequency
A) Strategic hiring &
selection
B) Rewards and
appreciation
C) Performance
management
D) Conduct Training &
Development sessions
Interpretation - From this investigation it is determined that over all 10 employees responded
that training and development sessions are considered as the more appropriate talent strategy for
the Burberry to attract & retain best talent within an organization. 8 employees responded that
rewards & appreciation, 7 respondents responded that Strategic hiring & selection and only 5
employees responded that performance management is the best talent strategies for the Burberry.
Q5) As per your opinion, what is the prime role of HR manager to
implement strategies of talent management in the firm?
Frequency
A) Continuous Feedback 8
B) Career Development 5
C) Formulate organisational culture 7
D) Encouraging employees 10

8
57
10
Frequency
A) Continuous Feedback
B) Career Development
C) Formulate
organisational culture
D) Encouraging
employees
Interpretation - As per this research it can be generalized that out of 30 employees, over all 10
employees responded that encouraging employees is the prime role of HR manager to
implement strategies of talent management in the firm. 8 employees replied that continuous
feedback, 7 respondents agreed with formulate organization culture and only 5 employees are
responded that career development is the main role of HR manager.
Q6) What is the most suitable way for the Burberry to overcome the
impact of issues that occur while implementing the talent management
practices?
Frequency
A) Employee Relation & Team Building 11
B) Adopt appropriate organisational structure 6
C) Performance appraisal 9
D) Improve employee engagement 4

11
6
9
4
Frequency
A) Employee Relation &
Team Building
B) Adopt appropriate
organisational structure
C) Performance appraisal
D) Improve employee
engagement
Interpretation - From this project it can be found that overall 30 employees participated in this
research and only 11 employees responded that employee’s retention & team building is the most
suitable way for the Burberry to overcome the impact of issues that occur while implementing
the talent management practices. 9 respondents agreed with performance appraisal, 6 employees
replied that adopt appropriate organizational structure and only 4 employees agreed that improve
employee’s engagement is the most suitable way.
Q7) Which are the main challenges faced by the Burberry while poor
practising of talent management strategies?
Frequency
A) Lack of effective leadership 8
B) High turnover rate 9
C) Lack of satisfaction level of employees 7
D) Unappealing organisational culture 6

8
9
7
6
Frequency
A) Lack of effective
leadership
B) High turnover rate
C) Lack of satisfaction
level of employees
D) Unappealing
organisational culture
Interpretation - On the basis of this report it is recognized that 9 employees are agreed that lack
of satisfaction level of employees is main challenges faced by the Burberry while poor practising
of talent management strategies. 8 respondents agreed that lack of effective leadership , 7
respondents responded that lack of satisfaction level of employees and only 6 employees agreed
with unappealing organizational culture is the main challenges for the organization.
Q8) In your opinion, what is the main benefit of using talent
management strategies for the Burberry?
Frequency
A) Attracting high potential talent 10
B) Succession Planning 5
C) Employees Retention 8
D) Effective on boarding experience 7

10
58
7
Frequency
A) Attracting high
potential talent
B) Succession Planning
C) Employees Retention
D) Effective on boarding
experience
Interpretation - From this analysis it can be determined that out of 30 employees, 10 employees
responded that attracting high potential talent is the main benefit of using talent management
strategies for the Burberry. 8 employees responded that employee’s retention, 7 employees
agreed with effective boarding experience and only 5 employees replied that succession planning
is the main benefit of talent management strategies.
Secondary Research Analysis
As for the evaluation and undergoing the secondary research analysis with the help of literature
review, it can be understand that the importance of talent management is more and it can help to
provide various advantages to each and every companies which are adopting talent management
practices effectively. There are various advantages considered by the talent management
strategies which can provide most positive outcomes. Talent management strategies used by
Burberry which can help full to improve the performance level of their employees and Burberry
performance increasing day by day at the whole market place. There are many competitors of
Burberry like Prada , LVMH and many more. Burberry competitors also implement various
talent management strategies such as -
Prada is the most famous Italian luxurious fashion brand which providing various fashionable
goods like clothes, accessories, cosmetic, watch, perfume and many more. Prada also utilizing
some specific talent management strategies like employee retention, performance management,
employee engagement. All these strategies are helpful to maintain the marketing and brand value

of the company so that company can gain more competitive advantage.
LVMH is the most popular French multinational corporation which provides luxurious goods and
become the fashion statement of the generation. LVMH is also practicing various talent
management strategies such as effective training and development session, succession planning,
strategic hiring and selection and performance evaluation. All these methods are beneficial for
the development of the company so that company can take more profitability as compared to
their competitors.
RECOMMENDATION
On the basis of discussion it can be analysed that importance of talent management is high
and it can play a prominent role to improve the productivity and effectiveness of the workforce.
With the help of data collection, it is analysed that most of the employees are support talent
management and provide their responses in the favor of this Strategies. On the basis of
appropriate investigations, there are some recommendations provided by the researcher to
Burberry which are discussed below-
 Burberry should focus on specific policies and techniques which can useful to be the
performance level of the employees. Company can provide various rewards, facilities ,
compensation and other monetary and non monetary benefits to their employees so that
their motivation level will increase effectively (van Zyl, Mathafena and Ras, 2017).
 Company need to concentrate on framing and implementing specific strategies like
promotional activities, stress management program. All these activities helpful to
improve the moral of the employees so that they can work without any pressure and give
their best contribution in the success of the firm.
 Burberry should conduct advanced level of training classes for their existing employees
so that they can update their skills and knowledge on the basis of current market situation
and helpful to improve the effectiveness of the employees (Wang, Dang, Shaham,
Zhang and Lv, 2019)

 Company need to provide continuous feedback and evaluate their performance so that
they can effectively improve their performance as compared to the previous performance
which can help full to achieve every regular task in a right manner.
 Through specific talent management strategies, Burberry can conduct proper
communication among their employees so that all the employees can work collectively in
a team without any conflict and disputes. It can also helpful to reduce the grievances and
complaint about the management. Proper communication also helpful to satisfy the
employee so that they can establish a good communication with the customer and clients.
REFLECTION
In this project, I have successfully completed each and every research task and I am very
grateful to become a a part of this project. I am happy to gain this research project opportunity
and with the help of this project I understand the importance of talent management for the
businesses and I also considered that there are various benefits of talent management strategies
so it is necessary for each and every organization to use talent management strategies for the
long-term success and development. In this research project, i have communicate with people
and collected appropriate data and I generalize that communication skills is my strength which I
used in this research appropriately. I also influence target population and communicate them
effectively to collect the valid and adequate information. I observed that time management is my
weakness because I have experienced various difficulty to complete each and every project step
on time. Through this project, i have learnt that how do to conduct data analysis and implement it
in the research project. There are various things which I learn from this research project it will
help me in my studies also. I analyze that I am interested in research work so if I will get any
research opportunity in future so I will be very grateful for that.
CONCLUSION
As for this report it can be concluded that managing a successful business project, it is
necessary to follow project management plan in a systematic manner which can help full to to
maintain each and every research task appropriately. This report discusses about the talent
management strategies for the businesses. With the help of this report it is determined that talent

management strategies are helpful to attracting and retaining the top and best talent within an
organization. This report conducted small scale research which can help full to you understand
that there are various benefits of talent management strategies which can provide various
advantages to each and every employee of the firm. There are various challenges and issues also
experienced by some organization because of lack of practicing of these strategies which can
affect their performance adversely. This product also used primary and secondary data collection
methods which can helpful to provide the effective and in-depth understanding about the talent
management topic so that it can make easy for the researcher to generalize of all the facts and
contain the best outcome of the report. This project also provides various recommendations
which can help full for the company to consider every talent management strategies in an
effective manner.

REFERENCES
Books and Journals
Aşçı, M.S., 2017. A strategic differentiator in global competition: talent management.
Berliandaldo, M. and Hidayat, A., 2017. Implementing Talent Management Approach, to
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and General Management (IJBGM), 6(6), pp.47-56.
Carpenter, H.L., 2017. Talent management. The Nonprofit Human Resource Management
Handbook: From Theory to Practice, pp.122-141.
Chung, K.L. and D’Annunzio-Green, N., 2018. Talent management practices in small-and
medium-sized enterprises in the hospitality sector. Worldwide Hospitality and Tourism
Themes.
Ford, D.G., 2017. Talent management and its relationship to successful veteran transition into the
civilian workplace: Practical integration strategies for the HRD professional. Advances
in Developing Human Resources, 19(1), pp.36-53.
Khoreva, V., Vaiman, V. and Van Zalk, M., 2017. Talent management practice effectiveness:
investigating employee perspective. Employee Relations.
Mohammed, A.A., Gururajan, R. and Hafeez-Baig, A., 2017, August. Primarily investigating
into the relationship between talent management and knowledge management in business
environment. In Proceedings of the International Conference on Web Intelligence (pp.
1131-1137).
Mohammed, A.A., Hafeez-Baig, A. and Gururajan, R., 2018. Talent management as a core
source of innovation and social development in higher education. In Innovations in
Higher Education-Cases on Transforming and Advancing Practice (pp. 1-31). London:
IntechOpen.

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Appendix A - Project Logbook
Name:
Project title: - What talent strategies do the best companies use to attract and retain people?
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
To recognize various talent management strategies used by the companies for attracting &
retaining the high potential employees. A case study on Burberry.
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
My weakness is time management and i faced issue in collect appropriate data and information
Did you identify any additional risks/issues that have an impact on the project management plan?
Issue in data analysis
Problems encountered
Points to consider:
What barriers did you face?

Time management and collect appropriate information.
How did you overcome them?
With the help of communication skills i established good relationship with the targeted population.
New ideas and change of project direction
What have I learnt about myself this week?
I learned how to manage time and complete task appropriately.
Points to consider:
How did I feel when I had to deal with tasks/problems?
I felt that it is more complicated to gather valid data.
Did I find it useful to complete the tasks?
Yes
How well have I performed?
I can give myself 8/10 of my performance.
What did I contribute?
I gave my best efforts
What can I improve on next week?
I can manage task on time
How might this learning apply in the future?
Talent management is most appropriate strategy and it contain wider scope in future.
Tasks planned for next week
Points to consider:
Which tasks are priority?

Data collection and analysis
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind):
Supervisor comments to address: