Reflective Report on Burberry Thrift Store Business Development Idea

This report provides a comprehensive analysis of a proposed Burberry thrift store business idea. It begins with a reflection on the creative concept, emphasizing sustainability and cost-effectiveness. A PESTLE analysis examines the political, economic, social, and technological factors influencing the venture in the UK market. The report details the products and services offered, including online sales of transformed second-hand clothes. A personal SWOT analysis reflects on the author's strengths and weaknesses in relation to the project. Consumer profiles are developed, outlining the target demographic's socio-economic and psychographic characteristics. The report also addresses business management aspects, including leadership, organization, planning, and controlling. Finally, it outlines a marketing and promotion strategy, incorporating SMART objectives. The report concludes with references to relevant academic sources.