Burger King: Competitive Advantage and Market Position Analysis

This report provides an analysis of Burger King's competitive position within the fast-food industry. It examines the company's strategies for gaining and maintaining a competitive advantage, focusing on key areas such as supply chain management, pricing strategies, and brand value. The report highlights how Burger King has adapted to the changing market conditions and discusses the impact of these strategies. It explores the company's initiatives, including its animal welfare program and antibiotic policies, and how these contribute to its overall market presence. The report concludes by providing insights into the future strategies Burger King should adopt to sustain its success in the next 2-5 years, considering the dynamic nature of the fast-food sector and the importance of maintaining a strong brand image and competitive pricing.

Portfolio of Burger King
INTRODUCTION
Competition is the main aspect
that is needed to be considered
and by which an additional
advantage can be earned by any
organisation. Market position is
the establishment of its brand in
the competitive market in order to
capture the customers. Burger
king which deals in fast food is
second largest chain in the world
BACKGROUND
In the changing environment
every organisation is required to
face competition and same is the
case with Burger king. In order to
deal with this, it is important that
the relevant market is identified
which can be done with the help
of segmentation. It is required to
maintain its position in the market
and for that various strategies will
be required to be followed.
COMPETETIVE POSITION
Aspects relevant to organisation competitive
position:
Supply chain - The suppliers that are chosen should
be such who will be able to meet the demands of it
and also will follow the policies that are specified by
the corporation.
Welfare policies - There are basically two policies
that are used by it which includes animal welfare
program and antibiotics policy.
Pricing - The pricing strategy of burger king is mainly
related to cost leadership which aims at reducing the
cost of the product and thereby reducing the price.
Brand value - Due to the brand image it is able to
penetrate the various markets and maintain itself in
the situation of competition.
CONCLUSION
In the competitive market there are various aspects
that are required to be considered in order to
maintain its position in the market. It has been
identified that the company is using many policies
and strategies which have proved to be beneficial for
it in securing the market.