Business Project: Managing a Successful Burger King

Desklib provides past papers and solved assignments for students. This project analyzes Burger King's business strategies.

MANAGING A SUCCESSFUL BUSINESS
PROJECT - BURGER KING
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Table of Contents
LO1 Establish project aims, objective and timeframes based on the chosen themes................3
P1) Device project aims and objective for the chosen scenario.............................................3
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LO1 Establish project aims, objective and timeframes based on the chosen themes
P1) Device project aims and objective for the chosen scenario
Definition of Project
In order to maintain a successful business, Burger King has come up with different strategies
to expand its business. As suggested by Kerzner and Kerzner (2017), Burger King has
evolved its business planning in an efficient manner over the years. With the help of
successful marketing strategies, Burger King holds a powerful position in the competitive
market despite the numerous challenges faced by it. The taste offered by their hamburgers is
much better than other fast food restaurants in the world. They have developed a trend to
launch new products with changing seasons in their menu. They have decided to merge with
the Canadian market to serve their customers in a better way by offering breakfast
sandwiches and coffee. They7 have included several famous celebrities like David Beckham,
Salma Hayek, Sofia Vergara, Steven Tyler, etc. to spread message through digital platforms
in the hope of bringing a brighter future for the Burger King chain. Several items are included
in its menu like smoothies, customized coffee and salads that are attracting mass foodies to
their restaurants. They are marketing their products with the tag “Exciting things are
happening at Burger King”. Burger King has started to face a downturn from the year 2000,
when grievances are shown by their franchises over the market share (Boje et al., 2016). The
company has merged with an investment company located in London and has announced to
list the company’s shares on the New York Stock Exchange.
Project aim
The aim of the project is to develop different marketing strategies for Burger King so that it
can effectively manage its business projects.
Company background
The largest global fast food chain, Burger King has more than $3 billion annual revenue. It is
the second largest Hamburger fast food chain after McDonald’s. With more than 11,000
restaurants across 45 states and 74 countries, Burger King has acquired an important place in
the fast food market (Harrington et.al., 2017). Chicken sandwiches, Whopper sandwich, Fries
and Chicken tenders are some of the wide selling products of Burger King. It was first
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opened in 1954 in Miami with the name ‘Insta Burger King’. Most of the restaurants are
independent franchises and the company went public in 2006. The Burger King launched
Whopper Bar in 2009 which served Whoppers and drinks. The company has owned
numerous awards as the top selling brand. Burger King has a vision to serve best quality
burgers to their customers.
Project objectives
The objectives of the project is
 To analyze the weakness and strengths of Burger king
 To compare the competitiveness of Burger King with its competitors
 To identify the suitable project management plan to enhance the organization’s
business
Problem statement
There are number of challenges faced by Burger King to expand its business:
 Obstacles in recruitment- Burger King can face issues related to hiring as they must
know the labour laws in the respective countries they want to expand (Sears et.al.,
2015).
 Unpredictability of supply chain- The company must analyze the components that
can be sourced locally and if they are imported, what is the minimum cost required to
import it.
 Cultural and religious considerations- Cultural and religious beliefs must be kept in
mind while expanding the business to cross-cultural nations (Capurso, 2016). This
ensures that burger King do not hurt the cultural ethics of the local residents.
Project management
Project can be defined as a temporary attempt that contains resources (material, instruments,
and staffs), scope (goals, requirements and size), money (profit and costs) and time (task
duration, initiation of the project, etc.).
An effective tool that delivers numerous advantages to businesses is termed as project
management. This gives the organization to provide techniques and guidelines to enhance the
business (Joslin and Müller, 2015). An efficient project management helps to deliver projects
on time and within budget. This strategy is capable to see the planning and implementation of
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the project. There are five key stages of project management, which are discussed in the
below section.
The key stages of project management
There are five stages of project management and if high-level perspective of the project is
provided by the life cycle, the phases act as the roadmap to fulfil it.
Stage 1: Initiation of the project
The aim of this stage is to portray the project as a brand for the long run. Being the initial
stage of the project, it normally starts with a business case. Likewise, initially Burger King
launched its business as the ‘Insta Burger King’ with a mission to serve their customers with
high quality products.
This phase decides whether the project will survive in the upcoming future. If the
stakeholders of the company provides a green light to the project, then project requirements
are sketched that contour the purpose of the project (Hornstein, 2015). This includes the
business case and the business needs.
Stage 2: Planning of the project
This phase explains the successful management of the projects and a roadmap is developed
that will be followed by the project team. This phase set goals for the expansion of the
business (Todorović et.al., 2015). Two methods are adopted by Burger King to expand its
business and set franchises across different countries. They are
 SMART
 CLEAR
SMART refers to the evaluation done by the company to reach its target.
 Specific- Setting specific goals and seeking answers for what, who, where,
which, etc.
 Measurable- Formulating criteria that can be used to measure victory of the
goal
 Attainable- Identifying the important goals and achieving them
 Realistic- Willing to indulge in work to achieve the goal
 Timely- creating a time frame to attain the goal
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CLEAR is a new method to spread the business in the competitive market and this has
proved beneficial for small scale business companies like Burger King (Badewi, 2016).
 Collaborative- The aim of this method is to motive employees to work cooperatively
 Limited- The project should be submitted within time
 Emotional- Employees must be motivated to work together having an emotional
connection with the company
 Appreciable- The large goals must be broken down into smaller tasks so that the
mission is completed in a short time
 Refinable- If situation is found difficult; the project must be flexible enough to refine
the mission
Stage 3: Execution of the project
Status reports, updates of the development, performance updates and meetings are the
important components of the projects (Sánchez, 2015). Team development, project
management execution, resource management and decisions taken by the project manger are
important tasks completed during this stage.
Stage 4: Project monitoring
This stage measures the progression and performance of the project. This stage ensures that
the project management plans of Burger King are in track to achieve the goal.
Stage 5: Closing the project
When the mission is accomplished, the project is closed. The project manager works with his
team to outline the checklist to be ensured that each task is attained.
Advantages of project management
The chief advantage provided by project management is that it helps an organization to
mange any project in an efficient manner (Svejvig and Andersen, 2015). This in turn helps a
company to quickly resolve any problem associated with the business expansion strategy.
Though time and money is important for any project, some good measures can prove
beneficial for the organization:
 Gaining a latest view on the on-going project and its implementation on the
organization’s business strategy
 The chances of improving a quality result is increased
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 The project is destined to be completed on schedule time within budget
 Scope and budget is kept accurate from the initiation of the project
 The resources are given more priority and their efficient use is the chief priority
 Stakeholders must be satisfied with various needs
 This helps to gain competitive advantage and stimulate the bottom line
 Risk management for project failure
 Increased customer pleasure
P2) Produce a project management plan that cover the aspect of scope,time ,quality,
communication, risk and quality 600
List of activities Time consumed (days) Cost/hour rate (£) Total Cost (£)
Process of data
collection
6 25 450
Procedure of data
collection
5 25 375
Project
finalization
3 30 270
Project report 5 20 500
TOTAL 1595
Table 1: List of activities and its costs
(Source- created by the learner)
Project scope
This refers to the efficient planning of a definite project that needs to be facilitated with ideal
documentation in context to specified tasks, goals and allocated timeline constraints. The
main goal of this project is to analyze the different strategies adopted by Burger King to
manage their different projects in a well organized manner (Rubenstein, 2017). Thus, this
project explains the different management plans embraced by the company to spread its
franchises across the world. Evaluating different strategies it is possible to identify the
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weakness of the company and how these can be overcome by providing suitable
recommendations.
Communication
Proper communication is needed to reach the target. Burger King has efficient staffs that are
capable to deal with the customers and any situation. Therefore, proper communication is
required amidst the workforce for the successful completion of any project. Grant (2015)
stated that a well organized communication channel must be established with the associated
stakeholders, peers and corporate executives. Marauri Castillo et.al., (2015) suggested that
an effective communication is established among the employees via regular exchange of
telephonic conversations and emails.
Resources and risks
Resources- The resources are chosen according to the project implemented by Burger King.
The resources can be economic, human resources and materials. The financial resources that
are capable to uplift the project guarantee the optimum investment to support the secondary
activities with respect to the project. Moreover, Liu et al. 2017) opined that the workforce is
the main strength of Burger King and this human resource helps to gather information about
the upcoming projects of the company. The broadband connection, internet facilities,
computer-aided provisions all are important for the successful completion of the project.
Risks-
Wee
k
Date of risk
identificatio
n
Risk problem
identified
Accountable
figure
Impact Effect on
project
Actions
taken to
reduce risks
Wee
k 1
17.02.2019 Imperfect
time
management,
insufficient
capital
investment
Project
manager
Mediu
m
Delays
disrupts
the project
that are
needed be
submitted
on time
Required to
maintain the
fundamental
investments to
prevent
distortion of
the project
Wee
k 2
28.02.2019 Inadequate
communicatio
Individual
team leader
High Negligenc
e can
The
management
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n demonstratin
g the project
destroy
the overall
project
arrange
workshops
and seminars
to provide
basic training
to prevent the
risk associated
with
inadequate
communicatio
n
Table 2: Risks associated with the project
(Source- created by the learner)
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P3) Produce a work breakdown structure(WBC) and a Gantt Chart to provide time
frames and stages of completion 400
Serial no. Activity
To evaluate the economic and cultural impacts of business strategies on Burger King
1.0 Project initiation
1.1 Fundamental research
1.2 Classification of fundamental research
1.3 Relevant questions preparation for survey
purpose
1.4 Evaluation of the growth of project
2.0 Steps of research project
2.1 Data gathering
2.2 Secondary literature research work
2.3 Quantitative and qualitative research
2.4 Analysis of data
2.5 Data outcomes
3.0 Project completion
3.1 Documentation
3.2 Project measures
3.3 Project presentation
3.4 Project completion
Table 3: Work breakdown structure
(Source- created by the learner)
Sl. no
of
task
Name of activity Date of
commencement
Duration of
task (days)
Date of
completion
1.0 Project initiation 3/1/2019 7 3/2/2019
1.1 Fundamental
research
4/1/2019 6 4/2/2019
1.2 Classification of
fundamental research
4/2/2019 5 3/2/2019
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1.3 Relevant questions
preparation for
survey purpose
3/2/2019 19 3/3/2019
1.4 Evaluation of the
growth of project
3/3/2019 7 3/2/2019
2.0 Steps of research
project
4/3/2019 7 4/2/2019
2.1 Data gathering 3/2/2019 5 3/2/2019
2.2 Secondary literature
research work
4/2/2019 6 4/3/2019
2.3 Quantitative and
qualitative research
3/2/2019 9 6/3/2019
2.4 Analysis of data 2/3/2019 10 4/2/2019
2.5 Data outcomes 4/2/2019 8 5/3/2019
3.0 Project completion 5/3/2019 7 5/3/2019
3.1 Documentation 3/2/2019 9 4/2/2019
3.2 Project measures 5/3/2019 7 5/3/2019
3.3 Project presentation 4/3/2019 7 6/3/2019
3.4 Project completion 6/3/2019 9 5/3/2019
Table 4: Gantt chart
(Source- created by the learner)
Gantt chart
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Project initiation
Fundamental research
Classification of fundamental research
Relevant questions preparation for survey purpose
Evaluation of the growth of project
Steps of research project
Data gathering
Secondary literature research work
Quantitative and qualitative research
Analysis of data
Data outcomes
Project completion
Documentation
Project measures
Project presentation
Project completion
3/1 3/21 4/10 4/30 5/20 6/9 6/29
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