Burger King: Promotion Mix, Marketing Strategies, and Recommendations

This report provides an analysis of Burger King's promotion mix, focusing on key elements such as advertising, public relations, sales promotion, direct marketing, and personal selling. It examines how these elements can be leveraged to enhance promotional activities and improve profitability. The report references relevant academic sources, including Donndelinger and Ferguson (2020) and Waldman and Zax (2020), to support its analysis. The report suggests that Burger King can improve its marketing efforts by partnering with advertising agencies, building strong public relations, implementing attractive pricing strategies, and using direct marketing. The report also suggests incorporating personal selling to gather customer feedback and improve the company's performance.

BURGER KING PROMOTION
Promotion mix
Promotion mix refers to integration of promotional activities by company
through various media services and social media platforms with internet
usage to reach large customers segments instantly and manifest strong
position among other emerging new brands in industry (Donndelinger and
Ferguson, 2020).
Elements of promotion mix
Elements of promotion mix can be analysed through which Burger king can enhance its promotional activities on various parameters and earn high
profitability margins.
Adverting: Burger king can have built partnerships with advertising agencies on internet to advertise about various products and services.
Public relations: The company can establish strong brand goodwill among global audience by strong promotional activities to maintain positive public
relations.
Sales promotion: Company can have built attractive pricing strategies to attract new segments of customers towards company products and services
through digital media platforms and social media handles.
Directing marketing: Burger king company can have built direct marketing activities to enhance the spread of company products in industry and
market share for long term sustainable business functions (Waldman and Zax,2020).
Personal selling: Burger King can introduce personal selling platforms where employees can take samples for getting review from people and the
feedback can be implemented for harnessing new changes in company performance structure.
Burger King
Burger king is one of the biggest fast food chain of USA, offering
wide variety of hamburgers and other fast food eatery products to
customers. The company has large established goodwill in market
share for offering high quality standards and reaching the set
benchmarks with high efficiency The multinational giant brand has
various number of stores worldwide and high promotional services
worldwide which helps to gain strong competence as compared to
other brands.
REFERENCES
Donndelinger, J. A. and Ferguson, S. M., 2020. Design for the
Marketing Mix: The past, present, and future of market-driven
engineering design. Journal of Mechanical Design. 142(6).
Waldman, M. and Zax, O., 2020. Promotion signaling and human
capital investments. American Economic Journal: Microeconomics.
12(1). pp.125-55.