This report provides a comprehensive analysis of Burger King's business strategy, focusing on its operations in Australia. The report begins with an introduction that highlights the significance of strategic choices in business development. It then delves into the current corporate-level strategies employed by Burger King, examining its implemented strategies and the sustainability of these strategies, particularly in the Australian market. The analysis utilizes frameworks such as the McKinsey 7s model to evaluate the company's structure and strategic vision. Furthermore, the report offers recommendations for enhancing Burger King's business model, emphasizing the importance of employee engagement using Herzberg's Hygiene factors, and the assessment of product value with Porter’s Diamond model. The report concludes that Burger King's success is contingent on effective strategy execution, employee satisfaction, and a customer-centric approach, along with setting product value in accordance with the economic scale of a country.