Impact of Burger King on the UK Business Environment

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MANAGING A SUCCESSFUL BUSINESS PROJECT
BURGER KING

Table of Contents
INTRODUCTION........................................................................................................................1
TITLE......................................................................................................................................... 2
PROJECT BACKGROUND...........................................................................................................2
PROJECT AIMS AND OBJECTIVES..............................................................................................2
PROJECT MANAGEMENT PLAN................................................................................................ 3
WORK-BREAKDOWN STRUCTURE (WBS)..............................................................................6
GANTT CHART...................................................................................................................... 7
SMALL-SCALE RESEARCH..........................................................................................................8
SECONDARY RESEARCH........................................................................................................8
PRIMARY RESEARCH.............................................................................................................9
ANALYSIS AND FINDINGS....................................................................................................... 11
ANALYSIS OF QUALITATIVE DATA.......................................................................................11
ANALYSIS OF QUANTITATIVE DATA....................................................................................12
CONCLUSION AND RECOMMENDATIONS..............................................................................17
REFLECTION ON THE RESEARCH AND OWN PERFORMANCE.................................................18
REFERENCES........................................................................................................................... 20
APPENDIX............................................................................................................................... 21
PROJECT LOGBOOK............................................................................................................ 21
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INTRODUCTION
Globalisation has provided several opportunities and challenges to the business world. It
has enabled the businesses organisations to expand its business to the wider market across
the borders of a nation (Cavusgil, et al., 2014). This has led several organisations to enter
into the new economies and earn higher growth and profit in the global market. However,
the increasing investment of the foreign organisations is affecting the communities, culture,
economy and environment of the host nation at a great extent. Thus, this business project
will attempt to identify and analyse the impact of the large multinational organisation such
as Burger King on the environment of the host country. The key aspects of the business
project will be identified and employed in this project to make it more accurate, meaningful
and relevant.
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TITLE
“How the Burger King impact the business environment of the UK”
PROJECT BACKGROUND
Burger King is a large multinational fast food restaurant based in America. It is a global chain
of fast food hamburgers founded in the year 1953. The company offer a wide range of fast
food products such as French fries, milkshakes, sodas and burgers obviously. The operates in
around 18,000 locations across the world (BK, 2019). Therefore, with its vast presence in the
world, it has a significant impact on the communities, economies and environment of the
different nations. There are around 500 Burger King sites across the UK. The company is
facing intense competition from McDonald's and KFC and thus, need to focus on improving
its brand value and to gain competitiveness in the market. This project report would support
the company in identifying and analysing the influence of its business operations on the
business environment of the UK. So, the company could formulate an effective strategy to
reduce its negative affect the business environment of the UK and improve its brand value
and demand in the market.
PROJECT AIMS AND OBJECTIVES
This business project is focused on analysing the impact of the business operations of Burger
King on the economy, community and environment of the UK. This business project would
support in identifying the extent to which the large multinational organisations like burger
king influences the business environment of the host nation. To accomplish this aim, the
project is based on achieving the following key objectives;
 To determine the influence of Burger King on the economy of the UK
 To determine the influence of Burger King on the society of the UK
 To determine the influence of burger on the natural environment of the UK
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PROJECT MANAGEMENT PLAN
A project management plan involves all the essential factors that should be considered
while planning for a business project (Larson and Gray, 2017). The project management plan
for this project is devised below;
Project organisational structure: the organisational structure of a project is necessary as it
provides a further direction to the process. A pure project organisational structure is
adopted in this project (Meredith and Mantel Jr, 2011).
Cost: the next important thing is to determine a budget or cost of a project that would
support in acquiring the required resources and performing all the activities of the project.
For this project, a budget of around £50,000 is estimated (Mowforth and Munt, 2015). In
order to maintain the project cost, the techniques of cost control will be used and the cost-
breakdown structure for the different project resources is presented below;
ACTIVITIES COST
Project selection £2,000
Material and equipment £7,500
Human resources £15,000
Expenses for research £10,000
Stationary expenses £5,000
Other expenses £3,000
Total £43,000
Time: proper time management is very important to accomplish the project objectives
effectively at the right time (Meredith and Mantel Jr, 2011). This business project is set to be
completed within the next 8 week of the project planning and involves a total time of
around 10 weeks. A milestone schedule is prepared to ensure that the project is complete
within the desired time.
Milestone Date Deliverables
Initialising the project 11th March 2019 Identifying project area and need
assessment
Project plan 22nd March
2019
Preparation of complete project
management plan to guide the
project process
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Secondary research 31st March 2019 Collecting existing information
and data
Qualitative research 19th April 2019 Gathering qualitative data
Quantitative research 30th April 2019 Collecting quantitative
information
Data analysis 5rd May 2019 Analysing the collected
information for formulating
results and conclusion
Final conclusion and
recommendation
11h May 2019 Completing the project
Preparing final draft 15th May 2019 Preparing the final project file
Scope: This business project would support in obtaining a significant understanding of how a
large multinational business organisation could affect the business environment of a host
nation. This project would analyse the impact of the Burger King on the business
environment of the UK. This would support the company in developing its brand value and
reputation by formulating effective strategies to reduce its negative impact on the business
environment of the UK. However, this project is limited to analysing the social, economic
and environmental impact of the business and does not consider the other aspects.
Resources: the fundamental resources required for this project are; money, man and
materials. The cost and finance of the project are planned above (Mowforth and Munt,
2015). For planning human resource aspect, a team of around 10-12 people will be required
to perform the different activities of the project.
Risk: the most common project-related risks are identified as; loss of data, lack of funds,
technical errors and lack of time. By preparing a risk management plan the identified risk to
the project can be effectively mitigated. Such as the risk of time could be managed by
preparing a proper time-schedule, risk of funds can be managed by preparing budget and
risk of loss of data can be mitigated by keeping information in the duplicate file and
document.
Quality control: project monitoring and control should be performed at every progressive
stage (Mowforth and Munt, 2015). The approaches of quality control and quality assurance
will be utilised to maintain the quality throughout the project.
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Communication: the tool of communication matrix is used to ensure that every team
members have a clear understanding of their duties and should clearly exchange
information with each other (Heagney, 2016).
INFORMATION RECEIVER TIMING OF
COMMUNICATION
METHOD OF
COMMUNICATION
SENDER
Project status Project
manager
Once a weak E-mail and fax Team
members
Work review
request
Team
members
Twice a weak Text and E-mail PM and
members
Request for
approval
PM As and when
required
e-mail or Text Members
Work request Team
members
and PM
As and when
required
E-mail PM and
members
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WORK-BREAKDOWN STRUCTURE (WBS)
A work breakdown structure is prepared to effectively manage all the project activities by
dividing them into several manageable tasks (Harrison and Lock, 2017). The below work-
breakdown structure represents the breakdown of all the essential activities of a project in a
systematic manner.
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Work-breakdownStructureProjectPlanningSettingOfProjectObjectivesProjectManagementPlanSmall-scaleResearchSecondaryresearch-LiteratureReviewPrimaryResearchQualitativeresearchInterviewQuantitativeresearchquestionnairesurveyAnalysisAndConclusionReflectiononindividualperformance

GANTT CHART
This below Gantt chart would represent the different activities of the project against the set
time to ensure that all the project members are aware of the required time for completing
the different activities of the project (Heagney, 2016). This supports in completing the
project within the set time with desired quality and effectiveness.
Tasks/Time in weeks 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th
Project planning
Accumulating resources
Secondary research
Primary qualitative and
quantitative research design
Qualitative research
Quantitative research
Data recording and collating
Data analysis
Conclusion and
recommendation formulation
Preparing final draft
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SMALL-SCALE RESEARCH
After formulating a project plan, the next important activity is to conduct small-scale
research for the project. The secondary and primary research is performed to collect the
relevant data for the accomplishing the project aims and objectives.
SECONDARY RESEARCH
secondary research is performed by applying a range of secondary research sources to plan
and support in designing effective primary research. Several online or offline sources such as
books, articles, blogs, newspapers and journals are accessed to collect relevant information
about the project (Neuman and Robson, 2014). The literature sources published within the
last decade are only considered for ensuring the reliability of the project.
The study by Fleischhacker et al (2011) helps in gaining insights into various fast food
studies. In recent time, the consumption of fast food has been increased among the
individuals whether they are adults or children everyone is consuming fast-food at a
deliberate level. It could also be stated in a scientific manner that the frequent consumption
of the energy-dense fast food is linked with the increase in body mass index. The study has
been helpful in understanding different fast food access studies that assist in gaining insights
regarding the trends of fast food in the countries. It has been majorly determined that there
is a significant relationship between fast food access and socioeconomic factors. The
majority of the fast food restaurants have been opened in the low-income area in
comparison to the middle to higher income area. The operations of the fast food
restaurants possess a significant influence on the health of the individuals which could be
observed in high body mass index.
Galbraith Emamiand Lobstein (2013) help in acquiring insights on the impact of initiatives‐
which limits the advertising of the food and beverage products to the children at a certain
extent. The consumption of fast food products among the children has been huge and it's
major due to the attractive advertisement by the company. The fast-food chains have been
carrying their business operations in a wide range of countries due to globalization whose
influence has been significant. The countries have been experiencing the influence on the
health of children due to the business operations of fast food chains. The attractive
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advertising by fast food chains is one of the major reasons which attract the children
towards them. It is essential for the parents that they ensure healthy eating habit among
the children for a healthy lifestyle.
PRIMARY RESEARCH
The primary research is conducted to gain original first-hand data to draw valid results and
conclusion to the project (Neuman and Robson, 2014). In this business project, primary
research is performed by applying both qualitative and quantitative research techniques.
Qualitative research
The qualitative research is performed by employing the technique of systematic interview. it
involves a face-to-face conversation with the selected population (Silverman, 2016). the
interview is conducted among the five randomly selected customers at the nearest burger
king restaurant. Around 3 open-ended questions are asked from the customers to analyse
the impact of business operations of Burger King on the UK business environment. The
systematic interview questions are as follows:
 Does burger king have any impact on the eating habits and behaviour of people in
the UK?
 Do you notice any environmental impact of burger King within your surroundings?
 What impact does burger king has on the economy of the UK?
Quantitative research
The quantitative data is collected by employing the technique of questionnaire survey; the
survey is set to be performed among the randomly selected general population through
applying a technique of simple probability sampling (Muijs, 2010). The respondents are
accessed by inviting random people through e-mail or personal conversation with the aim of
collecting the sample of around 50 responses. The questionnaire involves five closed-ended
and specific questions. The questionnaire sample is as follows;
Questionnaire Sample: -
 Do you think, burger king is affecting the business environment of the UK?
o Agree
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o Disagree
o Neutral
 Which environmental factor is highly affected by the operations of the Burger King?
o Social
o Environment
o Economy
o others
 Do you think, the growth of fast-food companies such as burger king is affecting the
eating habits and behaviour of the people?
o Agree
o Disagree
o Neutral
 Does the Burger King have a considerable contribution to generating employment?
o Agree
o Disagree
o Neutral
 Do the business operations of Burger Kings are affecting the natural environment of
the UK?
o Agree
o Disagree
o Neutral
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