London School of Commerce: Bus Company Communication Analysis

This report, prepared for the London School of Commerce's CFPBUS004 Business Communication module, examines the communication challenges within a small private bus company. The assignment identifies key barriers such as lack of senior management oversight, inadequate English language skills among drivers, and cultural influences impacting customer interactions. The report proposes strategies to overcome these barriers, including increased staffing, improved employee training, and fostering clear communication channels. It emphasizes the importance of addressing cultural differences and promoting effective communication to enhance customer satisfaction and improve the company's overall performance. The report draws on relevant academic sources to support its analysis and recommendations, offering practical solutions for the bus company to improve its operational efficiency and customer relations.

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MANAGEMENT
Introduction
• There is no senior management
authority which can monitor the
performance of the company on the
regular basis which is the biggest
barrier.
• As it is the small company so there
were less employees in the
company so the drivers has to work
more 6 days a week and work 12
hours in a shift.
• The drivers does not get the enough
time to communicate with the other
employees as they just pick up and
drop off the keys.
• After the training of the drivers has
completed there was just the little
contact with the senior authority
which was creating the issues in the
communication.
• The drivers are working under
pressure so in stress they talk very
rudely and intolerant way with the
customers.
• There are many drivers who don’t
known how to speak in English
which was also creating the issue in
the communication with the
customers.
Strategies for overcoming
communication barriers
• The poster will state the
communication barrier in the
small private bus company and
the strategies to overcoming with
those barriers.
• Being the manager of the small
private company the awareness
related to the cultural influences
on the communication will be
stated in this poster.
• The company is operating in the
South East of England and deals
with the private bus companies.
• The company has received many
complaints from their customers
due to lack of proper
communication so in this poster
effective communication theory
will also be elaborated.
Accounting Assignment
Common challenges and
barriers to effective
communication
• The bus company should appoint
more drivers so that burden od work
on the old drivers can be reduced
and effective communication can be
done.
• There should be the senior authority
who should manage the work and
monitor the performance of the
driver so that the barriers in the
communication can be removed.
• The training should be given to the
employees to speak English properly
so that they effectively communicate
with the customers.
• The more employees should be hire
by the small private bus company so
that effective working can be done
without fell stressed.
• The cultural differences between the
drivers and the customers should be
aware so that the complain from the
customers can be reduced.

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MANAGEMENT
Cultural influences on
communication
• The drivers has maintained the
negative culture with the
company so their customers are
not getting satisfied and it
results in affecting the
performance of the company.
• The drivers were interacting very
rudely and intolerant when
someone is in the need of
wheelchair so this culture
influences affecting the
communication of the
organisation.
Conclusion
• The private bus company first
analysis the attitudes, interest,
policies, beliefs of the drivers and
teach them effectively so that they
can maintain the organization culture
by communicating with the
customers in the appropriate
manner.
• The cultures differences of the
drivers creates the barrier of
communication in the company.
• The driver practices and customs is
the another cultural influences on
the communication in the
organization.
• The cultural influences the
communication by way of talking
and behaving with the customers
and play an important role in the
communication.
• Different cultural languages is the
biggest barrier to the communication
which can be overcome with the
effective communication and training
skills.
Accounting Assignment
Examples which are related to
the cultural influence of the
organization
• From this poster it is evaluated that there
are several communication barriers in
the small private bus company such as
lack of contact with the senior authority,
unable to understand English language
by the drivers, talking rudely with the
customers, etc.
• Several strategies and ways through
which this communication barrier can be
resolved was also stated such as
providing effective training, clear
communication between the senior
authority, teaching them the cultural
diversified language, etc.
• The cultural influence on the
communication was aware in this poster
so that organization can effectively
perform.
References
• Johnston, K.A. and Everett, J.L., 2015. Cultural
influences on strategic communication. The
Routledge handbook of strategic
communication, pp.143-156.
• Ghobadi, S. and Mathiassen, L., 2016. Perceived
barriers to effective knowledge sharing in agile
software teams. Information Systems
Journal, 26(2), pp.95-125.
• Xie, Y., 2013. Cross-cultural communication
barriers between staff in overseas-funded
enterprises and management strategies for
overcoming them. Journal of Languages and
Culture, 4(4), pp.44-48.
• Hart, P.L. and Mareno, N., 2014. Cultural
challenges and barriers through the voices of
nurses. Journal of clinical nursing, 23(15-16),
pp.2223-2233.