Branding of Profile Report: Analysis of Future Self and Branding

This report, titled "Branding of Profile," explores the importance of personal branding in a competitive business environment, emphasizing how individuals can achieve long-term career success. The report begins with an introduction to the concept of "Brand You" and its relevance in the BUS10012 course. It then analyzes the LinkedIn profiles of three inspiring social entrepreneurs: Aimee Marks, Daniel Flynn, and Jack Delosa, highlighting their contributions and the key elements that make their profiles effective. The report then delves into the core elements of an impressive LinkedIn profile, including profile pictures, headlines, summaries, skills, public profile URLs, work experience, and recommendations. A mock LinkedIn profile representing the student's "future self" is presented, detailing experience, volunteer work, education, and skills. The report concludes by summarizing the key findings and emphasizes the significance of social marketing and continuous skill development to achieve career goals, using insights gained from the analysis of successful entrepreneurs and LinkedIn profile best practices.

Running head: BRANDING OF PROFILE
BRANDING OF PROFILE
Name of the Student
Name of the University
Author Note

1BRANDING OF PROFILE
Table of Contents
Introduction......................................................................................................................................2
Core elements of an impressive LinkedIn profile............................................................................4
My future self Linkedin Profile.......................................................................................................7
Hassan Reda R Ujaimi.................................................................................................................7
Conclusion.......................................................................................................................................9
References......................................................................................................................................11
Appendices....................................................................................................................................13

2BRANDING OF PROFILE
Introduction
In the competitive business environment, every individual has a brand and it is this brand
which helps him to become successful in the long run and assists him in ensuring that he is
successfully able to progress in his career in the long run (Brooks & Anumudu 2016, p. 23). The
report is aimed at understanding the Brand `You` which is the main purpose of this course. This
report will base on the analysis of a mock LinkedIn profile which will help me in understanding
my future self in a time period of five to seven years. The report will support my future Brand by
the analysis and identification of three social entrepreneurs who have contributed successfully to
the overall objective of their own enterprises. The report will be examining their LinkedIn profile
to gain an understanding of the manner in which these entrepreneurs will gain long term success
with branding as well as good activities.
The examination of a good LinkedIn profile will also assist in helping the students and
different job professionals to gain an understanding of how an individual can attract considerable
popularity through the use of a powerful LinkedIn profile and how this prospect can be made use
of to engage in a prosperous career. The section will then be followed by a mock LinkedIn
profile which shall capture my personality and portray my professionally emerging brand. The
different books, journals as well as the articles I analyzed assisted me in understanding the
meaning of Brand you and how it can be enhanced. The readings I undertook during the
particular assignment, contributed considerably to understand the professional procedures and
analyze the activities which need to be undertaken in order to be successful in the long run.
Entrepreneur Profiles

3BRANDING OF PROFILE
With the objective of gaining a deeper understanding of the Brand `You`, the three social
entrepreneurs which I have chosen for my report and analyzed the LinkedIn profiles of are as
follows:
Aimee Marks
Aimee Marks has a true passion for the environment and for the overall health of the
women and through this, she has been able to combine this passion into a successful personal is
business for the women from the last eight years (Businesschief.com 2019). The TOM organic
tends to reduce the overall environmental impact of the traditional tampons and sanitary pads
while providing the women with thoughtful choices as well as feminine care products. She has
gained utmost popularity and recognition for this step and procedure. The reason why Aimee
Marks has been chosen as an entrepreneur because she tends to inspire me to become a better
person with basic fundamentals and principles (Linkedin.com. 2019). (Refer to Appendix 1).
Daniel Flynn
Daniel Flynn had an aim of ending global poverty and aimed to provide the different
customers with a better choice and make a difference. Hence, he started the business Thank you
with an approach to combat poverty and provide sanitation services. The organization has been
able to denote an approximate sum of $3.7 million towards its goal of ending poverty. The
reasons why I have chosen the entrepreneur are because of his vision and focus which inspires
me (Linkedin.com. 2019). (Refer to Appendix 2).
Jack Delosa
Jack delosa is the founder and CEO of the Entourage Education Group. Jack`s
organization has been growing considerably and aims to revive the traditional education system.

4BRANDING OF PROFILE
He is the leader of the business in education and has provided support to the different businesses
around the globe. Hence, it is his passion and leadership which inspires me and this is the reason
why I have chosen him (Linkedin.com. 2019). (Refer to Appendix 3).
Core elements of an impressive LinkedIn profile
To ensure that a particular individual`s profile becomes rather effective and they are able
to attract a large number of clients and organizations, every LinkedIn profile should comprise of
certain essential elements which will assist in attracting the target audience. The different
elements which would be required can be stated to be as follows:
1. A Profile picture: Although various LinkedIn profiles do not believe in providing a
profile picture for their LinkedIn profile, they would be required to ensure that a profile
picture is provided as it will improvise the image of the candidate and will act as a unique
value proposition for the profile. Additionally, it will go a long way in assisting the
different individuals to form a close association with the individuals.
2. Headline: The headline can be understood to be another important element of a LinkedIn
profile which helps the firm in creating a lasting impression in the eyes of an
organization. Moreover, along with the profile picture, the headline will also have a
greater role to play in improvising the LinkedIn profile (Job-Hunt.org. 2018).
3. The Summary: The summary about the individual is an essential element as the keywords
which are generally made use of in the profile makes the profile more attractive and adds
value to it (Job-Hunt.org. 2018). This ensures that, if any company is viewing the profile
of the individual then, they will be able to gain a better insight of the individual candidate
and will be able to evaluate whether the individual is appropriate for the firm or not.

5BRANDING OF PROFILE
4. The Skills: The skill set which is generally possessed by an individual, forms another
crucial key element of the profile of the candidate and is related to the number of views a
profile achieves (Drucker 2005, p. 100). However, it is important for the candidate to
ensure that instead of the inclusion of irrelevant skills, the firm would be required to
include all relevant skills which will help to highlight the profile and help the different
individuals to climb the career ladder.
5. The Public Profile URL: The Public Profile URL is understood to be the key
customization in the profile and allows the candidates to connect their profile with the
one of a public in nature (Kapidzic 2018). This means that through the medium of the
URL, they different candidates will be able to add a unique identify into the profile which
will then go a long way in customizing the profile and provide better differentiation to the
candidates.
6. Work Experience: The work experience forms another crucial aspect of the LinkedIn
profile of a particular individual and here, the candidate will be required to fill their own
experience which they have had in the past. It is better to link the positive experience of
the job done previously and note down the position of the job, the accomplishment and
the products as well as the services. In this manner, the LinkedIn profile of the candidate
becomes considerably unique.
7. Recommendations: The recommendations form another important element which must
be included in the profile and helps in driving attention towards the LinkedIn profile
(Jaakkola & Jonkman 2018).
Therefore it can be mentioned that the above section summarized the key elements which
are required to be possessed by a profile to attract a larger audience. The following section will

6BRANDING OF PROFILE
be looking into the other factors, skills and experiences which need to be gained by me in order
to engage in considerate branding (Peters 1997).
 Communication skills
 Voluntary internships
 Certain technical skills

Hassan Reda R Ujaimi
*Sales Manager*
*Masters of Business Management*
*Australia*
Experience
Sales executive at Altayyar Company for a period of two years.
Marketing expert at Omar Jad Company for a period of two years.
7BRANDING OF PROFILE
My future self LinkedIn Profile

Professional Associations
Associated with the civil institution for the pilgrims of Turkey and the Muslims of Europe,
America and Australia
Education
 SWIN Education University, Australia
Volunteer Experience
Volunteer intern at The civil institution for the pilgrims of Turkey and the Muslims of
Europe, America and Australia for 5 years
8BRANDING OF PROFILE

Accomplishments
 Won the second prize at the undergraduate level for excellent contribution
 Won an award for overall contribution to academics at the Bachelors level
Skills
 Finance
 Relationship management
 People management
 Communication
 Computer skills
9BRANDING OF PROFILE
Conclusion
Hence, from the analysis as done in the report on the branding of a personality, it was
understood that in order to attain success in the long run, any professional candidate would be
required to ensure that they engage in social marketing of themselves. The social marketing acts
as a branding which will assist the individual in gaining long term success. The report was
largely based on the analysis of three social entrepreneurs and the reason for my inspiration. This
was followed by the essential elements of a sound LinkedIn profile and the last section provided
a Future self profile of me on LinkedIn which would motivate me to perform well and achieve

10BRANDING OF PROFILE
my goals. However, there do exists certain skills which I have to attain in order to attain my
Future Self, for which I would be required to attain several social and private organizations
which will add value to the profile and improve my skills. Through this report, I was able to gain
a better understanding of my overall goals and attained the knowledge which would assist me in
becoming a better person and brand myself adequately.

11BRANDING OF PROFILE
References
Brooks, A.K. and Anumudu, C., 2016. Identity development in personal Branding instruction:
Social narratives and online brand management in a global economy. Adult Learning, 27(1),
pp.23-29.
Businesschief.com 2019. Australian Business leaders. [online]. Available at :
https://anz.businesschief.com/top10/2540/Top-10-young-Australian-business-leaders (Accessed
on : 18 April. 2019).
Drucker, P 2005 ‘Managing Oneself’, Harvard Business Review, Jan, Vol.83(1), pp.100-109
Jaakkola, J. and Jonkman, R., 2018. “This is who I am, this is what I do. This is the Freedom I
have”-A Qualitative Study of How Marketing Freelancers Perceive and Practice Personal
Branding.
Job-Hunt.org. 2018. Effective LinkedIn Profile. [online]. Available at :https://www.job-
hunt.org/social-networking/effective-linkedin-profile.shtml 9(Accessed on : 18 April. 2019).
Kapidzic, S., 2018. Personal Branding on Social Media: Predictors of Self-Presentation and
Relationship Management of German Academics. Nomos.
Linkedin.com. 2019 . Aimee Marks [online]. Available at : https://www.linkedin.com/in/aimee-
marks-2b97a722/ (Accessed on : 18 April. 2019).
Linkedin.com. 2019 . Daniel Flynn [online]. Available at: https://www.linkedin.com/in/daniel-
flynn-b0b5613b/ (Accessed on : 18 April. 2019).
Linkedin.com. 2019 . Jack Delosa [online]. Available at
:https://www.linkedin.com/in/jackdelosa/ (Accessed on : 18 April. 2019).

12BRANDING OF PROFILE
Peters, T 1997, ‘The Brand Called You’, Fast Company, viewed February 2017
< https://www.fastcompany.com/28905/brand-called-you >

13BRANDING OF PROFILE
Appendices
Appendix 1
Appendix 2

14BRANDING OF PROFILE
Appendix 3

15BRANDING OF PROFILE

16BRANDING OF PROFILE