BUS101 Intercultural Communication Presentation and Theory

This presentation provides an overview of intercultural communication, including its definition, relevant theories, and real-life applications in the workplace. It highlights the importance of understanding cultural differences in today's globalized business environment and emphasizes the need for effective communication strategies. The presentation references Edward Hall's Paradigm Theory and suggests practical approaches such as guided group activities and cross-cultural team assignments to promote positive interaction and learning among employees from diverse cultural backgrounds. It concludes that intercultural communication is a dynamic and essential skill for success in modern organizations. Desklib provides access to similar presentations and study resources.

Intercultural
Communication
Name:
Institution:

Scope of the Presentation
The presentation will focus on;
 Introduction of intercultural communication
 Overview of the topic and one related theory
 Reason for selection of the topic
 Real life examples
 Recommended practices that can promote intercultural
communication

Introduction
What is Intercultural communication?
 It is the interaction between people from different cultures
 It involves both verbal and non-verbal interactions (Fall
2013, p. 412)

Overview of the Topic and Theory
Effective Intercultural Communication requires every
individual to;
 Have knowledge of the way of life and cultures of other
ethnic communities
 behavioral norms in given fields of communication
(Zheltova & Yusupova, 2017, p. 339)
 Understand relationship between culture in
communication contexts and language use
 Have critical awareness of how beliefs and values interact

Overview of Theory
The aspect of Intercultural Communication is credited to
Edward Hall
Hall’s Paradigm Theory, an effective workplace needs to
have;
 non-judgmental view in accepting cultural differences
 Participatory training on methods that can improve
interaction between different cultures

Reason for Selection
The main reasons for choosing the topic were;
 Globalization in business- the current business
environment is characterized by a diverse community that
need to effectively interact to promote business
 It is a necessary skill that helps to remain competitive in
the current business environment (Karras 2017)

Real Life Examples of Workplace
Applications
Globalization has
resulted into;
 Interaction between
different
communities
 International
business investments
in other countries
 Mergers of different
companies

New Practices to Promote the
Intercultural Communication
1. Guided Group Activities
 The strategy will be adopted regularly in the workplace
Aims:
 Promoting positive interaction between different cultures
within the workplace
 Help in learning the beliefs and values of different
cultures

Cont.….
2. Combining employees from different cultures in one
department
Aim:
- When employees from different cultures work together, it
is possible that their interaction will help them to learn from
one another

Conclusion
Intercultural communication is a very
dynamic area incorporating different facets of
constantly evolving social, economic, as well
as political contexts
 It is an integrated sub‐component of
language learning
Combines complex skills, knowledge, and
attributes reflected in the behavior of
learners

References
Fall, L. T. (2013) ‘Intercultural Communication Apprehension and Emotional
Intelligence in Higher Education: Preparing Business Students for Career
Success’, Business Communication Quarterly, 76(4), pp. 412–426. doi:
10.1177/1080569913501861.
Karras, I. (2017) ‘The Effectiveness of an Intercultural Communication Course in
Increasing International and European Studies Students’ Intercultural
Sensitivity’, Intercultural Communication Studies, 26(2), pp. 96–118. Available at:
http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=131479438&site
=ehost-live
(Accessed: 1 October 2018).
Velten, J. C. and Dodd, C. H. (2016) ‘The Effects of Intercultural Communication
Competency-Based Instruction on Intercultural Communication
Competence’, Intercultural Communication Studies, 25(3), pp. 1–18. Available at:
http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=122621346&site
=ehost-live
(Accessed: 1 October 2018).
Zheltova, E. P. and Yusupova, L. G. (2017) ‘Intercultural communication: hot topics
and prospects for change in non-linguistic universities’, Liberal Arts in Russia /
Rossiiskii Gumanitarnyi Zhurnal, 6(4), pp. 339–348. doi: 10.15643/libartrus-2017.4.6.
calvin • Now