BUS106 Marketing Principles: Analyzing Coca-Cola's 4Ps Strategy

This presentation provides a comprehensive analysis of Coca-Cola's marketing mix using the 4Ps framework: Product, Price, Place, and Promotion. It begins with an introduction to Coca-Cola, highlighting its founding and position in the beverage industry. The analysis of the 'Product' element details Coca-Cola's various offerings, including Coca-Cola Classic, Coca-Cola No Sugar, Coca-Cola with Stevia, and Diet Coca-Cola, noting their growth stage and demand. The 'Price' section explains Coca-Cola's competitive pricing strategy, influenced by market leadership and competition with Pepsi, emphasizing customer demand and psychological pricing. The 'Place' section covers Coca-Cola's extensive distribution network across 200 countries, including wholesalers, supermarkets, and automated teller machines. Finally, the 'Promotion' section discusses Coca-Cola's branding and advertising strategies, including ad campaigns, sponsorships, and CSR activities. The presentation concludes that Coca-Cola maintains its market leadership through strategic pricing and aggressive promotion, while Desklib provides access to similar solved assignments.

Marketing
(Coca Coal)

Introduction
 Coca Cola was founded in May 1886.
 Coca Cola is the carbonated soft drink
that is produced by the Coca Cola
company.
 It is the product in beverage industry.
 The presentation outlines the products
that are included in the marketing mix
of Coca Cola.

Products in
Coca Cola
 In Australia, Coca Cola is growing at the fastest
rate.
 It includes several products. the first product is
Coca Cola classic.
 It also has Coca Cola with no sugar. It is one of
the best product of Coca Cola (Cochrane, Cai,
Yuan and Reynolds, 2009).
 Coca Cola with Stevia is the another product that
has 50% less sugar than the Coca Cola classic.

 It also has diet Coca Cola that delivers the
unique, distinct and lighter taste as compare to
the Coca Cola (Classic McKee and Stuckler, 2018).
 The entire products of Coca Cola are in the
growth staff due to increasing demand.

Prices
 Price is the amount of money a company
charge for its product or service.
 Coca Cola is the market leader. Then also,
it charges similar price that of its
competitors.
 It charges different prices for different
quantity.
 Due to the intensive competition with
Pepsi, it do not too much extend its prices.

 Coca Cola also believes in setting the prices as
per the demand of customers.
 It also believes that prices should not be too high
or too low as compare to the prices of
competitors.
 It also uses psychological pricing strategy by
reducing the high prices bottle.

Place
 Coca Cola has spent around 130 years
in market.
 It operates in around 200 countries all
across the World.
 The sizes and shapes of bottles are
predefined by the company.

 It uses several distribution channel such as
wholesalers, restaurants, super markets, petrol
stations, and automated teller machines.
 It sells its products to canning operations,
bottling, distributors, fountain retailers and some
of the fountain wholesalers.

Promotion
 Coca Cola has set the bench mark in its
branding as well as advertising.
 The promotional strategy of Coca Cola
put emphasis on the aggressive
marketing with the help of ad campaign.
 It also engages in several sponsorship
events such as BET Network, NCAA,
NBA, and FIFA world cup (Jackson and
Ahuja, 2016).

 It has also launched the TV advertisements in the
several national languages all over the world
(Singh and Sahin, 2017).
 Coca is also engaged in several CSR activities in
order to support the social and environmental
issues all over the world.

Conclusion
 In the limelight of above discussion, it
can be concluded that Coca Cola is one
of the growing company of the world.
 In spite of the market leader, it kept its
prices low.
 It also does aggressive promotion in
order to aware the customers.

References
 Cochrane, N.J., Cai, F., Yuan, Y. and Reynolds, E.C., 2009. Erosive
potential of beverages sold in Australian schools. Australian
dental journal, 54(3), pp.238-244.
 Jackson, G. and Ahuja, V., 2016. Dawn of the digital age and the
evolution of the marketing mix. Journal of Direct, Data and
Digital Marketing Practice, 17(3), pp.170-186.
 Singh, U.S. and Sahin, O., 2017. Measuring the Effectiveness of
Sales Promotion Activities on Brand Loyalty: A Study on COCA
COLA. International Journal of Social Sciences and Educational
Studies, 3(3), pp.159-173. Serôdio, P.M., McKee, M. and Stuckler,
D., 2018. Coca-Cola–a model of transparency in research
partnerships? A network analysis of Coca-Cola’s research
funding (2008–2016). Public health nutrition, 21(9), pp.1594-
1607.