BUS302 - Business Plan Analysis: A Detailed Comparison with Blueprints

This case study provides a detailed comparison of the business plans of two companies: Blueprints Business, a large-scale financial firm, and Whitefort Solutions, a smaller emerging company. The analysis covers various aspects, including production processes, information and communication technologies, critical risk and contingency plans, financial projections, management qualifications, training programs, professional associations and advisors, insurance and security issues, pricing policy, marketing evaluation, and SWOT analysis. The comparison highlights the differences in approach and strategy between a well-established business and a startup, offering insights into their respective strengths and weaknesses. Desklib provides a platform to access similar business case studies and solved assignments for students.

Running head: BUSINESS PLAN
Business Plan
Name of the student
Name of the University
Author Note

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Table of Contents
Introduction......................................................................................................................................1
Comparison of Production processes:.............................................................................................1
Comparison of Information and communication technologies:......................................................1
Comparison of critical risk and contingency plans:........................................................................2
Financial Projections.......................................................................................................................3
Calculation of income and expenses (Blueprint Business)..............................................................3
Financing of the business.................................................................................................................4
Required qualifications of managers:..............................................................................................5
Training and development programs:..............................................................................................5
Professional Associations:...............................................................................................................5
Professional Advisors:.....................................................................................................................6
Insurance and security issues...........................................................................................................7
Pricing policy...................................................................................................................................7
Evaluation of marketing..................................................................................................................8
Section Operations...........................................................................................................................8
SWOT of both the business.............................................................................................................8
Marketing plan.................................................................................................................................9
Company history Comparison.......................................................................................................10
Business goals comparison............................................................................................................11

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Section 3 Marketing.......................................................................................................................11
Operations......................................................................................................................................12
Finance...........................................................................................................................................12
Conclusion.....................................................................................................................................12
Reference List................................................................................................................................13

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Introduction
A business is a basic blue print that any organization, small or large needs to have before
starting business. It can also be called a route map towards the achievement of organizational
goals and objectives. The report below would compare the business plans of two companies,
Blueprints Business and Whitefort Solutions. Both the companies are financial firms. The only
difference however is that Blueprints business is a large-scale operation whereas Whitefort
Solution is a small-scale emerging company.
Comparison of Production processes:
Blueprint business adheres to a revision and strict monitoring plan that would be updated
every six months. Quality check department would also be incorporated after a certain span of
time (Jacobs, Chase and Lummus 2014).
Whiteford Solutions has planned quality check assurances every two months. Since the
business is emerging it needs to have good quality products so that it can capture the attention of
the customers. It would be apt to assert that the investment in the business is low, and as such
marketing and promotion on a grand scale would be a little risky for the company. As such, the
firm decided to focus only on the quality at the initial stage.
Comparison of Information and communication technologies:
Blueprint business will be making the use of Microsoft office and MYOB for handling
internal data and managing accounting soft ware. Salesforce.com, a customer management tool
will be used for getting an insight about the present customer base and also about the future
customers (Bryman and Bell 2015). Woocom.com.au has been assigned by the company to

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develop online communication and e-commerce basics. Some loyal clients will be awarded with
private access to wiki. This decision has been taken by the company in hope that customers,
loyal clients, and their valuable feedbacks will help to improve the overall business with the
passage of time. The clients and the customers who will be given free access to wiki will be
known as “lead clients” as it is hoped that they have a considerable and significantly a leading
part to play in the development of the business.
Whitefort Solutions has yet not planned about awarding wiki access to loyal clients.
However, in the context of information and communication technologies, Whitefort solutions
will be using Microsoft office in order to handle its programming and office basics. Unlike
Blueprint business, it has not yet planned to invest on any other office operating software tools
since it yet is not sure about revenue returns. However, the company has planned to invest or
XERO or Reckon, depending on the needs and price. Though there is no immediate thought of
lead clients yet the company has planned to focus on customer’s feedback and change and alter
its business plan according. Being an emerging company the focus is laid on customer
satisfaction (Edel 2017).
Comparison of critical risk and contingency plans:
In the context of critical risk and contingency plan, it would be apt to assert that
evaluation of risks and backup plans are an indispensible part of business plan, since any
company needs a wall straight enough to lean upon at times of crisis. Blueprint business has
made a few backup plans which are as follows:
Liability measures: Insurance companies will ensure the liabilities of the company

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Risk of managing director: Any risk of loss associated to the managing director would be fixed
from the compensation of the employees of the organization (Sadgrove 2016)
Work overload: The work would be distributed between other departments. Apart from that,
excessive workload would be also handled by external agencies that would be hired by the
company when the situation would be apt.
In terms of critical risk and contingency plans, insurance companies will maintain
Whiteford Solutions’ liabilities. However, the insurance company insures not the totals of
liabilities as making such policies would be costly for a start-up company. The hierarchy of the
company will handle work overload. The hierarchy of the company has a mental setup to control
and work at times of pressure since it would not be able to afford external agencies. Apart from
that trusting about the quality of the services provided by the external agencies too would be
risky as branded external agencies cannot be afforded at the moment (Giannakis and
Papadopoulos 2016).
Financial Projections
Calculation of income and expenses (Blueprint Business)
A proper market survey has been conducted to analyze the price of the deliverables
running in the market. Prices of the goods and services are also tracked with the manager’s
individual knowledge on cost and accounts. In the very initial of the month, the revenue will be
auto generated into the accounts department. As a result, the workers will be paid their salaries in
time. However, the company has not yet set any plan for inflation or deflation in market rates
and its corresponding impact on the work process and revenue. According to the revenue and

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profit margins of the first year the business plan will be designed for the second year (Krishnan,
Nandy and Puri 2014).
In the case of Whiteford Solutions, it has been planned that trained and experienced
personnel who will be hired by the company will handle the financial department. The company
wishes to spend in this sector, as the financial base needs to be strong to make an organization
flourish. In the context of Whiteford Solutions too, the company will aim at the inflow of
revenues in the very initial of the months so that the employees are paid timely and there is no
break in the production department. Otherwise, it would be difficult for the company to maintain
a loyal customer base. Since the company is very new, it cannot afford to dissatisfy its
customers.
Financing of the business
Blueprint business has its financers that are the directors of the company. Its directors
like will contribute the major part of the capital in accordance to their respective shareholdings.
Stephen Molly, Jessie Joes and Andrew st John will be contributing A$4000, A$4000 and
A$2000 respectively. As per the early order of the clients sales in July 2014 will be tracked. The
company would not be facing any financial crisis and also the chance of debts will be less. Since
investments are made only on the confirmed order of clients, the company would not be
requiring bank loan.
Whiteford Solutions will be requiring bank loans for the initial investment. Since the
company is not sure about in how much it will be established, the bank loan would be taken in
moderation. The hierarchy of the company will make no investments. However, the factors like
interiors and the basic official needs will be taken care of by the hierarchy of the company.

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Required qualifications of managers:
Blueprint requires management staffs having an insight about the nature and demands of public.
The company will be preferring individuals who are experienced in small scale business since it
would be easier to apply the same strategies in large scale and the cost would be less too.
Whiteford on the other hand requires managers who are new and fresh. That is experienced
without the company will hire any iota of doubt but at the same time new managers will be
welcomed as well. The company wishes to apply fresh and innovative strategies that would bring
a difference in the production and as sales.
Training and development programs:
Blueprint business will undertake a training an development program where al the employees of
the organization has to undertake a 20 hours of training program each year. The training process
will be monitored and will be referred for future use. Undergoing through the training process
has been made mandatory by the organization (Mikic, Novoselec and Primorac 2016).
Whiteford has planned about training and development program of the employees but the
program would be scheduled at the very initial of the year. That is, the employees will be trained
at the very starting of the financial year so that each member of Whiteford has a clear insight of
the company goals and the methods of achieving those.
Professional Associations:
Blueprint will collaborate itself with the alliance of IMCA, that is Institute of Management
Consultants of Australia.

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Whiteford will be collaborating with CIMA. However, the date of collaboration has yet not been
scheduled.
Professional Advisors:
Blueprint Business
Accountant
Sunshine Street Accountants
Lawyer
Moot and Moot Partners
Insurance Broker
Yet to be determined
Bank account
MegaBank Australia
Bookkeeper
Yet to be determined
Whitefort solutions
Accountant
Beta Accountants
Lawyer

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Alex and brothers
Insurance Broker
Digilife Insurances
Bank account
Wish bankAustralia
Bookkeeper
Yet to be determined
Insurance and security issues
Blueprint Business Whiteford Solutions
Professional indemnity
Liabilities to public
Same as Blueprint Business
Pricing policy
Blueprint Business Whiteford Solutions
 Training and development program will
b charged at A$120 per hour
 Preparation of business plan (10 page)
is charged at A$2000, excluding GST
 Fees will be charged after the services
are provided
 Training and development programs
will be charged at A$100 per hour,
which is considerably less than the
other companies in the market.
 A basic business plan will be costing
AS2000, which is equal to Blueprint

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business. However, the fee will be
inclusive of GST.
 Half of the fee will be taken prior the
delivery of products and services.
Evaluation of marketing
Blueprint will assess the change in its marketing policy in a span of six months, to
evaluate which factor is working best for sales of the products. For example, if maximum sales
are generated through promotion of brochures then the company would look into more
innovative strategies to enhance the same.
Whiteford would b following similar strategy.
Section Operations
Business name and Legal structure
Blueprint Business Whiteford Solutions
Blueptints Business pvt ltd
Aus business number 99 999 999 999
Structure has been established with three share
holders
Whiteford solutions pvt ltd
Aus business number 20 111 111 111
Company structure has been planned and is a
family business. It does not have any shareholders
at present.

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SWOT of both the business
Blueprint Business Whiteford Solutions
Strengths: It has experienced legal advisors
It has connections with Small Business Advisory
Network
Weakness: Operations are handled by single
employee
Track record in external agencies are too poor
Threats: Competitors
Opportunities: External training programs,
mentoring services may anticipate growth
Strengths: It focuses on fresh recruitments hence
can bring innovative ideas to the company
Weakness: The company is new in the market
while the market is already nearly saturated.
Threats: Strong and established competitors
Opportunities: Since most of its prices are on the
lower side the company would be able to catch
attention of client easily. It is not compromising
with the quality and hence, will be able to form a
loyal customer base
Marketing plan
Target market and products comparison
Blueprint Business Whiteford Solutions
Business planning
The firm size is relatively small to medium size and
the location is in Sydney metropolitan era. There
are near about 200 000 firms alike.
Purchasing choice of clients
In order to trace customer’s choice SME’s will be
needing expertise solutions even for factors like
organizational repositioning.
Business planning
The firm size is small, that is 1-50 employees and
the location is in Sydney central park area. The
competition is moderate with 16966 such firms.
Purchasing choice of clients
Experienced personnel will be hired since the
company does not have enough capital to be spent