University BUS/475 Project Plan: Amazon's Strategic Initiatives

This project plan meticulously analyzes Amazon's business operations, encompassing a detailed SWOT analysis that identifies the company's strengths (customer-centric approach, innovation, brand recognition), weaknesses (margin losses, imitable business model, workplace controversies), opportunities (physical store expansion, backward integration), and threats (cybercrime, government regulations, increased competition). The project defines three key objectives: enhancing website functionality, boosting revenue, and securing customer approval for products and services. Each objective is broken down into actionable steps with assigned timelines and responsible parties. The project also outlines performance and behavioral metrics to measure success, along with potential risk factors such as online security threats and contingency plans to mitigate these risks. The project aims to identify website issues, increase revenue through strategic initiatives, track customer preferences, and develop a comprehensive risk management strategy to ensure smooth and sustainable business operations. The project's success is measured by website functionality, revenue increase, customer approval, risk mitigation, and ultimately, global expansion.

Slide 2:
The chosen organization is Amazon. It is an online e-commerce website. The presence of the
organization is on the global level. It provide a wide range of products to its customers. The
mission of the company is to provide products to customers at lowest prices, convenient and best
from the available options in the market. The vision of the organization is to become the most
preferred customer centric company with the availability of products in huge number. The values
that the organization reflect are Customer obsession, ownership, invent and simplify, hire and
develop the best, insist on the highest standards, think big, bias for action, frugality, vocally self-
critical, earn trust of others, dive deep, have backbone, disagree and commit, and delivery
results.
Slide 3:
As per the SWOT analysis the strength of the organization are they are customer centric, gives
priority to innovation, they have made their own brand name, they are the best merchandise in
the market, connected to several third party seller, the availability of products has no boundary,
they generate high revenue since past years and the availability of their logistic services are huge.
The weakness of the company are that they have lost several margins in past years, they have
shown a imitable model for their operation of business, the tax avoidance by the company have
been a huge controversy and the news about the poor condition of the workplace for the
employees have been a huge weakness.
Slide 4:
The opportunities are the possibility of expanding the physical stores, backward integration and
increasing the basics of amazon and the availability of bringing more acquisitions by increasing
the shares of the organization and reducing the level of competition. The threats of the

organization are cybercrimes, the controversies have made bad impression on the organization,
the change in the government regulation becomes a huge threat, limitation as the emergence of
new organization with increased competition.
Slide 5:
There are three project objectives and those are carried out in a fixed time and with the
responsible person.
Functionality of website- This includes review of website function, identification of
issues, survey and sharing customer feedback.
How to increase Revenue- This includes reviewing the revenue fluctuation, review of
product received, survey of products and sharing of customer feedback.
Customer approval of products/services- This has review of sales data, identification
of preferred product, providing promotion and sample and share feedback with the team
members.
Slide 6:
The success of the project can be measured when the objectives will be achieved that is the
smooth functionality of the Amazon’s website, increased in the revenue from last year, getting
approval from the customers about their products and services. When the possible threats, risks
and vulnerability are minimized and mitigated to have uninterrupted operation on the website.
The inclusion of more customers with the organization and finally expanding the organization to
remote locations of the world.
Slide 7:
The value that this project will bring in Amazon are the issues that are occurring in the website
can be identified along with that the associated techniques to mitigate them can be developed and

applied to minimize the same. The revenue of the organization will come in focus and
procedures to increase them can be formulated. The customer choices can be tracked, their
preferences can be measured. The risk factors are identified in this project along with the
contingency plan.
Slide 8:
In order to achieve the objective of the project the two metrics that are considered are the
behavioral metrics and the performance metrics. The website keeps customer engaged, hassel
free log in, information about the products and services are specified broadly. The increase in
revenue is formulated by tracking of products in real time, then product suggestion. The
customer approval is obtains from filters applied by customers, feedback from the customers.
24*7 availability of customer support with quick solution. The metrics shows the satisfaction of
both customer and the company.
Slide 9:
The first objective is divided in to several operation steps with the responsible person and the
assigned timeline to complete each step. First the Reviewing how the website functions will be
done by Tom within a week, then the issues will be identified by Paul in two weeks, the survey
of the customers about functionality by Melissa in four weeks and lastly sharing the feedback by
Tom within two weeks.
Slide 10:
The second objective to increase the revenue will start from reviewing the increases and
decreases the revenue by Paul in one week, the customers loyalty will be determined, the of
product quality and promptness of customer receiving product by Jessica in two weeks, survey
will be conducted for gathering information of products from customers by Melissa in four

weeks and finally Paul will share the customer feedback by two weeks. The approval of the
products and services from the customers will be done as Tom will review the sales data to find
the top purchase within a week, he will narrow down the most preferred product in two weeks,
Paul will Provide samples and promotions and get feedback from customers by four weeks and
within two weeks Paul will share feedback from customers to all teams of the company.
Slide 11:
The responsible parties of the project are the important position holders in the company whole
regulate the business seamlessly. Firstly Tom being the business analyst on the company, then
Paul the customer service manager, then Melissa the customer service representative and finally
Jessica the Marketer.
Slide 12:
The potential risk factors are Online Security, System Reliability, Privacy issues, Credit or debit
card fraud, Customer disputes, Compromised SEO, Warehouse and Logistics disruption, Loose
Taxation, Broken website authentication and the factors contradicts to the objective and these
can come in the path of achieving of the objectives of the project.
Slide 13:
The contingency plan is about the possible risks that may come in the project as well as with the
website with its likelihood categorized in three parts those are High, Medium and Low and the
Responses against them to mitigate in the long run.