BUS6003 International Management: Culture in Global Consulting

This report explores the critical role of national and organizational culture in international management, particularly within a global consulting company operating in diverse regions like Japan, Germany, and Brazil. It highlights the importance of understanding and adapting to different cultural norms, business ethics, and communication styles to ensure successful international business operations. The report discusses specific cultural aspects of each country, including business etiquette in Japan, fairness and professionalism in Germany, and relationship-oriented negotiations in Brazil. It emphasizes the need for companies to provide cross-cultural training and language skills to their employees to navigate these cultural differences effectively. The report concludes that a strong understanding of cultural nuances is essential for organizations to thrive in the global marketplace, fostering ethical business practices and building strong relationships with international partners. Desklib offers a platform to access this and many other solved assignments for students.

INTERNATIONAL
MANAGEMENT

TABLE OF CONTENT
INTRODUCTION
MAIN BODY
DISCUSSION OVER NATIONAL AND ORGANIZATIONAL CULTURE
CONCLUSION
REFERENCES

INTRODUCTION
 International management refer as business
operations of the firm who operates their business
in international market.
 It needed the familiarity with business standards
and regulation also the capability to lay out the
transactions which includes the multiple currencies.
 When firms are satisfied with their national growth
then they prepare to expand in other countries as
well, they conduct marketing research that guides
them to prepare the strategies which helps in
operating the business.
 Global consulting company who is operating in
other countries, head office of the organization are
located in UK.

DISCUSSION OVER NATIONAL AND ORGANIZATIONAL
CULTURE
 Culture is a manifestation of people's
intellectual attainment, it is the belief, custom which the
human follow, for business purpose it plays a crucial role.
 Organizational culture is the set of values, policies that
leads each and every action of the members.
 If the company have healthy and supportive culture then
it assures their successful achievement of goals and
objectives.
 In such it is important to prepare strategies that helps
them to deliver products and services which do not hurt
their belief. Global consulting company whose head
office in UK manage their work in other Japan, Brazil
and Germany, which is obvious that every country has
different cultural aspects which allows them to run their
business in that locality.

CONTINUE…
 Regional culture of different countries
 Influence of culture over the business is extensive, it enables how employees are
best in managing their values and precedence.
 Cultural factors affects the functional key areas of marketing, distribution, impacts
the organizational analysis and their decision to make entry in new market.
 For the global consulting company it is obvious to them to witness different culture
because of their overseas business.
 Japan country culture:
 It is essential to follow all the etiquettes and policies of the country to run business.
In Japan, it is seen that business culture is mostly different from the western
countries, however it is necessary for the firm to know Japanese cultural belief
before entering into its market.
 It is mandatory for all organization to follow the dress code as to wear the formal.
It is common to bow when to first meet business partners. Japanese follows the
relationship oriented culture.


CONTINUE…
 Germany country culture:
 In Germany there are major follow of fairness, loyalty and professionalism factors in businesses.
 In usual business mentality in Germany implies that negotiations are equitable and agreements are
seen as rarely disrupted, corruption is illegal as to gift the employers for betterment.
 Employees can speak during the meetings and allow communicating with their colleagues in efficient
manner. Work ethics are workers always turn up on time and also do overwork against fair
compensation.
 Brazil culture:
 Generally western or European Portuguese culture is found in Brazil, business culture is sophisticated
and relaxed.
 Openness and flexibility are seen in business meetings. It is found that Brazilians usually negotiates
with the people not with the organization, therefore it is important to develop relation while
discussing the various business aspects.

CONTINUE…
 Therefore for the global consulting
company it is challenging for them to run business
in other countries, as they can encounter various
cultural belief in three of them countries.
 As for them there might be chances to encountered
same cultural belief in European countries, such as
in Germany, where the cultural aspects quite
similar to UK, but there might have seen a great
difference between UK and Japanese culture.
 In order to cope with all the cultural issues it is
important for the firm to send their potential
employee to overseas and try to give them a
language training in order to converse with others.

CONCLUSION
 From the above report it is concluded that culture plays an important role, it is important
for the organization to follow the cultural belief when they plan to operate in other
country as well.
 It is essential to follow business ethics and etiquettes when running business
internationally.
 This report illustrated the description about the firm who are operating in other countries,
it lays out how different regional cultures of the countries affects the business activities.
 It further lays out how ethics are being followed by business while having a meeting
with the business partners of over seas companies.
 It covers the description about the different countries culture which lay out the specific
four country's cultural or ethical values.

REFERENCES
 Adomako, S. and et.al2019. Institutional voids, international learning effort and
internationalization of emerging market new ventures. Journal of International
Management. 25(4). p.100666.
 Hüttner, M., 2018. Marketing-Management: allgemein-sektoral-international. Walter de
Gruyter GmbH & Co KG.
 McAllister-Williams, R.H. and et.al 2020. The identification, assessment and
management of difficult-to-treat depression: an international consensus
statement. Journal of affective disorders. 267. pp.264-282.
 Sharma, P. and et.al 2020. Managing uncertainty during a global pandemic: An
international business perspective. Journal of business research. 116. pp.188-192.