BUS6003: Global Business - International Management Reflection

This assignment presents a reflection on international management within the context of a global consultancy company, examining the impact of external forces and cultural differences across countries like Japan, Brazil, and Germany. The reflection emphasizes the importance of understanding diverse cultural behaviors, effective decision-making, and strategic approaches for successful business expansion. It highlights challenges related to motivation, training, and the need for cultural sensitivity in leadership and teamwork. The analysis also covers the influence of corporate culture, ethical considerations, and sustainability practices on international business operations, stressing the necessity for companies to adapt to local customs and values to achieve long-term sustainability and effective management in global markets. Desklib offers a range of study tools and resources for students exploring similar topics.

INTERNATIONAL
MANAGEMENT

TABLE OF CONTENT
TASK 1 B........................................................................................................................................3
Reflection.....................................................................................................................................3
REFERENCES................................................................................................................................6

TASK 1 B
Reflection
From the above study of global consultancy company which affects from various external
forces of country its essential to understand different forces of various countries for long term
organization effectiveness. I analysed that individual country has different rules and regulations
which impacts or affects on business efficiency. Also, I evaluated that not only external forces
impacts on performance of company it also influences and affects from the function of
management as well. I recognized that senior authority develop continues new practices from
evaluation of external forces analysis of internal business forces. But different human behaviour
their cultural activities badly impacts on individual attraction and behaviour toward with the
business. I identified from the Japan country working culture and their management of employee
is very different from others. Because they contentiously try to focus on effective productivity
with ow distribution of work to individual which is very effective approach for long term
substantiality. But from the knowledge about this factor consultancy company identified that in
this country people take higher cost in terms of salary distribution because they engage so many
employees for small object. So it's been identified that this country management culture mainly
affects unspoken rules (Donner, Gohier and de Vries, 2020). Also, I analysed that business
expansion and globalization term make conflicts in business management because it requires
strategic approaches and for the strategic approaches require effective decision-making as well.
And I analyse that Japan country is one of the most the fastest growing and higher technology
expert country in terms of innovation and effective machinery engagement for performing task
so its beneficial approach to long term sustainability of business in Japan country because they
do have expertise in technology and innovative work culture expansion. But the major things
which essential to recognize for business set-up in new area is different culture behaviour
management which is very complex task for management of various aspects. I analyse when I
understand the major issues which comes from cultural activities that is lack of motivation and
training as well which impacts organization culture efficiency (Kraśnicka, Głód and Wronka-
Pośpiech, 2018). Because individual when provide services in new area and business
management or authority when concern to situate organization in new market they do have duty
to develop training sessions, new language practices, flexibility, application of new culture and
many more has power to develop long term growth or sustainability.

Study of power point presentation I do have clarity that having corporate organizational
culture badly impacts on expansion of growth within in business activities. It's been very clear
from the study of Brazil that in this country corporate culture is relaxed in terms of friendliness
in task completion but its sophisticated as well. So idea of this term makes more clarity that
individual country has different challenges and different benefits in terms of business new
opportunity expansion (Lee and Trimi, 2021). I do have clear mindset that cultural issues mainly
impacts on team work expansion, leadership behaviour and their individual different approaches,
performance of employee, engagement of appropriate employee gap from different language and
many more. Therefore, its identify that Brazil tradition effective or scary as well. So consultancy
business management has duty to maintain cultural efficiency for long term sustainability and
function of business can be effectively managed.As per the power point evaluation it is seen that,
there are many chances when the company has to face the cultural shocks of other country. As
per my view cultural beliefs plays an important role by following all these organizations will be
able to smoothly run their business in international market (Ooi, Ooi and Memon, 2020). If the
company do not follow the ethics than it is not possible for them to sustain in such market. Some
cultural barriers are customs, gestures, language, politics all are the factors that impacts the
business.
It is analysed from the study that good market research plays an important role, with this
firms will be able to explore the business activities and also got to know about the customer
buying behaviour in such market. Brazil country usually follows the European Portuguese and
western culture, they follow their ethics and traditions and also shows the diverse cultural
aspects. In order to sustain in this country's market company need to follow its traditions as to
greet whenever having business meetings. Other than this global consulting company also
operated in a Germany country where the ethics are followed strictly, In Germany businesses
operated with transparency and fairness. Country has marked good position in Europe and
ranked as a fourth largest economy country, it is also considered as the strong magnet for
operating business in its market (Patnaik and Shukla, 2021). Country is known for their well
brands which are Audi, BMW which means that market possess in strong competition. As for the
cultural aspects organizations in this country plans the perfect work culture which also means
that employee might have to work for full day, but in returns they pay extra salaries. German
people are sensitive towards making any mistakes as they always need a work in a efficient

manner, business culture differs from company to company. Therefore, for the Global consulting
company it is important for them to follow all the etiquettes to successfully established in the
market (Byrne Dwyer and Doyle, 2019).
As per me I believe that sustainability in the business helps to protect the resources for
the next generation, every country tracks their environmental impacts, for the Germany they are
3rd greatest producer of solar energy, as they believe in sustainability. It is the reason they have
good economy and limited unemployment rate, It is also a challenge for the UK based consulting
company to meet the sustainability in order to run business. Other cultural barriers are language
it is essential for the firm to train their employees about other country's languages as it will help
them to converse with the customer in the international market (Indiyati, 2018). Company can
also proceed to hire the talent so that they will understand the cultural belief, it will help them to
prepare the strategies that meets the demands of the customer.

REFERENCES
Books and Journals
Byrne, J., Dwyer, T. and Doyle, D., 2019. Understanding the layers of a market-oriented
organisational culture. The Irish Journal of Management.
Donner, M., Gohier, R. and de Vries, H., 2020. A new circular business model typology for
creating value from agro-waste. Science of the Total Environment. 716. p.137065.
Indiyati, D., 2018. The role of organisational culture, intellectual capital and competitive
advantage in supporting the government policies in education. International Journal of
Economic Policy in Emerging Economies. 11(1-2). pp.68-82.
Kraśnicka, T., Głód, W. and Wronka-Pośpiech, M., 2018. Management innovation, pro-
innovation organisational culture and enterprise performance: testing the mediation
effect. Review of managerial science. 12(3). pp.737-769.
Lee, S. M. and Trimi, S., 2021. Convergence innovation in the digital age and in the COVID-19
pandemic crisis. Journal of Business Research. 123. pp.14-22.
Ooi, S.K., Ooi, C.A. and Memon, K.R., 2020. The role of CSR oriented organisational culture in
eco-innovation practices. World Review of Entrepreneurship, Management and
Sustainable Development. 16(5). pp.538-556.
Patnaik, B. and Shukla, M.K., 2021. Diversity and Equality Management System and Perceived
Organisational Performance: A Mediating Role of Organisational Citizenship
Behaviour. Business Perspectives and Research. 9(2). pp.215-234.