BUS703 Managing Research: CSR's Impact on Maruti Suzuki's Performance

This assignment provides a draft of the background and problem definition for a research proposal analyzing the role of Corporate Social Responsibility (CSR) on the organizational performance of Maruti Suzuki. It outlines the background to the problem, highlighting key issues such as the need for sustainable practices and evolving market competition. The assignment identifies management's decision-making challenges related to improving technology, compliance, environmental practices, and community engagement. The research questions focus on the relationship between product quality, CSR compliance, and customer responses. The objectives include understanding customer preferences, revitalizing corporate policies, and enhancing individual merit. References to relevant academic articles and Maruti Suzuki's CSR initiatives are also provided. Desklib offers a wide array of solved assignments and resources for students.

BUS703 Managing Research
Assessment Task 1
Draft of Background and Problem Definition of Research Proposal
Provide a draft of your Background and Problem Definition using the four headings below. Please
refer to the detailed guidelines for Assessment Task 2 to assist you with this task. ]
Title of the Project
Analysis of the role of corporate social responsibility on the organizational
performance
(A case study of Maruti Suzuki)

Background to the problem (highlight the key issues/symptoms that have led to the
problem/opportunity arising – use point form to summarise).
Maruti Suzuki is founding firm initiative for accomplishing the “2019 financial year objectives of
pursuing 3,700 billion yen as well as retaining operational returns having an advantage of 7%
margin”. Furthermore, by the cause of modifications in the ecological surroundings involving
vehicles and more and more open competition at the marketplace, it has come to be essential to
put substantial effort on Research and progressive endeavors for organically responsive actions
and security measures besides on developing projects (Huang et al. 2014). In the midst of such
situations, the Corporation ought to address the problems with the aim of accomplishing the
novel strategies of Mid-Term Organizational Planning.
During the year 2016, Suzuki needed to revise the conservative approval of Suzuki Program,
Values of Performance, etc. and recognized the “Conventional Code of Behavior, which remains a
fresh program of behavioral actions for officers as well as workforces of Suzuki besides the
associated businesses to healthily device their technique of operational performances (Suzuki,
2018). The protocol of behavior stands significant in endorsing CSR accomplishments and to
extent plus implements the practices. The whole Establishment requires long-
term effort to reinforce compliance in order to instantaneously execute
measures which incorporates supporting the legitimate learning other than
compliance training, expounding the obligation of documentation of
responsibilities, consolidating in-house examination methods, and so on
(Culturaldiplomacy.org, 2018).
 The expressions of clienteles are “very vital evidence” to develop the quality as well as
amenities, and issue those views and propositions to interconnected departments to
sustain and improve the process of manufacturing, Assessment of deals, plus
contentment of after-sales facilities (Lee et al.2011). A pattern of Data assimilation for
controlling mode of well-organized information of the precious customers was needed to
organize and display on the intranet platform, with the cautious and secured arrangements
of storing the individual records.The unit attempts to define the workroom of consumer links
in terms of a “window enabling to ensure direct interaction with the consumers”, that needs
providing rapid, precise, and substantial actions for numerous client surveys, and regularly
striving to construct activities to grow customer services and assure fulfillment of the
procurers (Otubanjo, 2013).
 There are persistent procedures required to improve welfare motors initiated at 1996.
These means of transportation are intended to arrange for seniors as well as the
incapacitated persons with superior comfort of entry plus walking out of the automobile.
Presently, 4 models each using two categories, “Courtesy Type” as well as “Lifting Seat
Type” remain available. A package of harmless driving preparation is essential to
uphold the value-added services of operational actions (Young and Marais, 2012). This
would empower the sales to increase while attempting to develop the learner’s
consciousness of transportation security and inhibition of traffic misfortunes etc. done with
conferences and hands-on training.

Management decision (what is the decision management have to make that research will assist
with? – in question form).
In view of the varying situations surrounding the motorized business, opinions from numerous
participants, and communal demands counting Sustainable Expansion of Objectives set by UN
from the concerns of the corporate responsibility, the unit needs to materialize the CSR events
by attempting to arrange value-packed objects for the clients and target for sustainable
progression in consort with the ideologies of social order and shareholders (Suzuki, 2018).
Is the Management trying to improve the platform and apparatuses of Development of expertise
and knowledge based technology and device the supervision of quality for the wellbeing and
trustworthiness of consumers?
Is the management persistently upgrading the Compliance structure to satisfy the conventions and
guidelines, and organization of managing the policies?
Is there a sustainable practice of the expansion of environmentally approachable equipment and
safeguarding of atmosphere?
Is the unit striving to subsidize the provision of educational training to native persons and
restoration of cultural settings?
Is the administration of the establishment trying to constitute a steady foundation of management?
Is there a consistent effort of promoting the welfare of human capitals, and labor protection as well
as wellbeing of the entire set of players?
Research question (from a research perspective what information is required to answer the
management problem?).
Do the manifestation of quality of products and services have a persistent link with the compliance
of meeting the objectives related to social, legal, ethical, environmental, technological, economic
and communal values?
Are the customer responses helpful in improving the purchaser base and a friendly environment
with the enhancement of corporate procedures of managing the human resources?
(Information) Objectives (specific information required to address the research problem – must
be in objective form. As a guide, minimum of three and no more than six).
 To understand the groundwork of the evolution of products having distinguished value done
with reviewing the preference of customer
 To analyze the working practices of the underpinning strategy of revitalizing the innovative
efforts of corporate policies of the entire team
 To realize the consequence of endeavor for continuous enhancement of attaining individual
merit
References

Culturaldiplomacy.org. (2018). [online] Available at:
http://www.culturaldiplomacy.org/academy/content/pdf/participant-papers/2012-03-biec/
The_Impact_of_Corporate_Social_Responsibility_on__Business_Performance_-
_Malte_Kaufmann.pdf [Accessed 14 Apr. 2018].
Harrison, R. L. and Reilly, T. M. (2011). “Mixed methods designs in marketing research",
Qualitative Market Research: an International Journal, 14(1), pp. 7 – 26.
Huang, C., Yen, S., Management, D., Liu, C., and Huang, P. (2014). The relationship among
corporate social responsibility, service quality, corporate image and purchase
intention. International Journal of Organizational Innovation, 6(3), 68–85.
Lee, P. R., Naylor, G. and Chen, Q. (2011). “Linking customer resources to firm success: The role
of marketing program implementation”. Journal of Business Research, 64(6), pp. 394–400.
Otubanjo, O. (2013). Theorising the interconnectivity between corporate social responsibility (CSR)
and corporate identity. Journal of Management and Sustainability, 3(1), 74–94.
https://doi.org/10.5539/jms.v3n1p74
Suzuki, C. (2018). CSR. [online] Marutisuzuki.com. Available at:
https://www.marutisuzuki.com/corporate/about-us/csr [Accessed 14 Apr. 2018].
Young, S., and Marais, M. (2012). A multi-level perspective of CSR reporting: The implications of
National Institutions and industry risk characteristics. Corporate Governance: An International
Review, 20(5), 432–450. https://doi.org/ 10.1111/j.1467-8683.2012.00926.x.