BUS703 Managing Research: Problem Definition in Research Proposal

This document presents a draft of the background and problem definition for a research proposal, likely for a course such as BUS703 Managing Research. It highlights key issues related to upgrading communication approaches in trading to align with social, economic, and legal aspects. The manage...Read More

BUS703 Managing Research
Assessment Task 1
Draft of Background and Problem Definition of Research Proposal
Provide a draft of your Background and Problem Definition using the four headings below. Please
refer to the detailed guidelines for Assessment Task 2 to assist you with this task.
Background to the problem (highlight the key issues/symptoms that have led to the
problem/opportunity arising – use point form to summarise).
 The communicating approach of trading needs to upgrade the marketable features of
products and services which deal with comprehensive platforms and conform with the
appropriate statuses of social, profitable, trustworthy as well as legal aspects covering
environmental perception (Davis, 2018). This would continue to raise the value of the
brand as accepted and preferred by the clients through the enhancement of operational
procedures of exhibition prepared by the functional unit .The distinguished stakeholders
must assure to provide widespread support in the presentation and explanation of
advancement of elements of stuffs (Cervone, 2010).
 Nevertheless user-friendliness of means of communications is not achievable for all
consumers, for instance, the people of under developed area, elderly individuals, other than
the individuals who might not hold adequate cognizance of technological broadcasting.
Matured public accept as true that “social media” communications strategy through
transport network has moved the cultures by fake events (Mattson, 2012). As a
consequence of the perplexing state of affairs, proficient environments require to be
constructed and upsurge level of assurance and conviction for the consumers in the
direction of interpretation of brand appearance of varieties of artefact besides the
shipping procedure to settle a contented situation at the overall and international
promotions of a strong corporate policy.
 Chopra. and Gajjala (2012) identified that the users of the shared link have adapted to be
the clienteles of the diverse online deliveries. The situation demands an enriched
relationship within the marketplace along with the targeted patrons. To understand the
advantage of this state of affairs, the certified establishment during the course of
sponsoring the brand identity, must utilize the prominent tools of online media with the
technological pursuits for quick means of communication processes (Cook, 2011). The
campaign, improvement of products and services, packaging over and above
organization of itemized allocations of materials and essential amenities “has need of
being more vibrantly designed for the communicative plans to device and enable the
flexibility of the interface”. The ease of understanding and the reliability of goods
which stands for the persistent brands universally engender the barriers and
challenges during the enrichment of the creation.
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Management decision (what is the decision management have to make that research will assist
with? – in question form).
The management needs to realize the innovative features of the contemporary tools of
communication which have come up over the resources of digital promotion of marketing besides
the effective internet settings.
Is the profitable valuation really generated through marketing processes that necessitates
constructing a long-lasting affiliation with the potential and existing consumer base alongside the
advertising of brand?
Is there a healthier coordination within organizational restructuring in product formation, labour and
lucrative marketplaces, and learning as well as training programs of the personnel to emphasize
the impact of brand expressions?
Is the marketing policy beneficial in strengthening assistance to R&D, technological infrastructures,
opportunities of building competitive strategies in products markets and amplified devises of
designing the forecasting and production of items founded on ecological, legalized, economic and
ethical factors alongside the dissemination of deliveries?
Does the Company modify the hardware and software means together with the functional system
of communication to minimize the gap of demand and distribution of services plus materials?
Research question (from a research perspective what information is required to answer the
management problem?).
 How does the technological platform influence the diverse types of people across the
marketplaces in terms of promotion and distribution of products and services?
 What is the much-appraised arrangement that will profit the communication strategies of
handling the clienteles to upsurge their brand identity and build an everlasting relationship?
(Information) Objectives (specific information required to address the research problem – must
be in objective form. As a guide, minimum of three and no more than six).
 To understand the awareness of online marketing based on different categories of
personnel consistent with market region and the impression of the appeal of brand
 To realize the significance of social means of production and promotion of products and
services as per the organizational practices
 To monitor the relation amid the “brand image” of specific products and the buying
resolution of clients
 To suggest planning needed to uphold the significance of brand above and beyond the
communication strategies for the diffusion of products and services

References
Cervone, H. (2010). Emerging technology, innovation, and the digital library. OCLC Systems &
Services: International digital library perspectives, 26(4), pp.239-242.
Chopra, R. & Gajjala, R. (2012). Global Media, Culture, and Identity. Hoboken: Taylor and Francis
Cook, S. (2011). Customer Care Excellence: How to Create Effective Customer Focus. 6th ed.
Oxford: Blackwell Publishing
Davis, S. (2018). Journal of Consumer Marketing Available in:
http://www.metro-as.no/Artikler/15BrandAssetManagement.pdf [Accessed at: 13 April, 2018]
Healey, J. (2011). Social impacts of digital media. Thirroul, N.S.W.: Spinney Press
Mattson, E. (2012). Promotion and Marketing Communications. New Delhi: World Technologies.
Nissan Motor Co., L. (2018). Nissan Motor Corporation Global Website. [online] Nissan-
global.com. Available in: http://www.nissan-global.com/EN/index.html [Accessed at: 13 April, 2018]