BUS703 Managing Research: Concept Paper on Internet Communication

This research concept paper investigates the influence of internet communication on organizational growth levels. It begins by defining internet communication and its role in modern business, highlighting its impact on exchange costs and various organizational functions. The paper identifies the problem of effectively adopting internet communication strategies to meet changing customer demands and achieve growth. The central research question explores suitable methods for leveraging internet communication to enhance growth levels. Specific objectives include establishing the influence of internet communication on growth rates, assessing suitable strategies for its usage, and examining the challenges organizations face when implementing these technologies. The research intends to use both secondary data from books and journals and primary data from surveys and interviews with key informants to provide a comprehensive analysis of the topic.

Research concept paper 1
Internet communication influence on organization growth levels
Presented by
Student affiliation
Supervisor
14th April 201

Research concept paper 2
BUS703 Managing Research
Assessment Task 1
Background and Problem Definition of Research Proposal
Background to the problem
 ‘Internet communication is used for managing an account, otherwise called electronic
reserve exchange (EFT), utilizes PC and internet communication innovation as a substitute
for checks and other paper exchanges to do keeping money exchanges’(Chen, Tan, & Tu,
2015, p.980). ‘Internet communication is started through gadgets like cards or codes that
empower one to approve, get to separate records. It also refers to the use of social media to
make business operations’ (Attaran 2017, p.114). Growth levels in organization represent
increase in market share, customer base and productivity.
 The use of internet communication lessens the exchange costs for the two people and
management of organizations. People and organizations can use internet communication
through web supported applications. Regardless of these advantages, little research has been
done on how internet communication contributes to organizational growth levels. In any
case, online use of internet communication to perform several functions can increase growth
levels in organizations.
 ‘Internet communication is used for keeping money becomes speedier than different sorts of
web based business areas, as monetary administrations and frameworks are information
serious and require no physical conveyance’ (Joseph, Cook & Cook, 2015 p.411). The
Literature on internet communication frameworks in created nations has generally centred
around web based business issues, as dissimilar to in creating nations, financing appears not
to be a basic issue to be tended.
Problem definition
‘There are a number of factors that influence the use and adoption of internet communication,
which have been a concern to management of financial institutions to tackle’ (Ainin et.al 2015,
p.590). Business is in a scenario where they have to adopt use of internet aided operations in their
daily activities. The internet can have positive and negative consequences in which managers need
to factor in in their decisions. Demand for organizational services is changing rapidly and customer
behaviour regarding these services is also adapting rapidly. Internet communication is one of the
strategies used to ensure customer levels are achieved and increase growth levels. Therefore, with
the passing of internet communication technology strategies have become necessary in order to

Research concept paper 3
Management decision
‘The benefits of using the internet communication are notable for management in organizations’
(Bianchi & Mathews 2016, p.427). It is hoped that the study will be useful to both management
and customers of respective organizations to develop policies that can be used to govern internet
communications. Although there is several challenges facing its usage and implementation it
requires managers to seek appropriate methods to ensure it is used to increase growth rates in
organizations. Which are the suitable methods that can be used to ensure internet communication is
used to enhance growth levels?
Research question
 To answer the research question ‘what are the suitable methods used to ensure internet
communication is used to enhance growth levels? Information will be derived from secondary
and primary sources of data. ‘The secondary data will be derived from books, peer reviewed
journals and business magazines while the primary data will be derived from primary sources by
conducting surveys with key informants using interviews in order to gather information related
to the study’(Hair et.al.2015, p.38).
Specific objectives
The following are specific information that will guide the study and also information used to
achieve the specific objectives.
 To establish the influence of internet communication on organization growth rates. The
objective will be achieved by reviewing secondary data on how internet communication can
contribute to organization growth levels. It can be achieved by conducting interviews with key
top managers of specific multinationals to establish if they use internet communication and
whether it has contributed to growth levels.
 To assess suitable strategies that can be applied in internet communication usage to enhance
growth rates in organizations. A review of secondary data will be done to find suitable strategies
and models to ensure smooth implementation of the internet communication in organizations.
Users will be identified through questionnaires to establish how they perceive the use of internet
communication.
 To examine challenges facing use of internet communication on growth rates in organizations.
Secondary data will be used to examine challenges facing use of internet communication and
interviews forming part of qualitative data will be used to find out challenges facing their
organization emanating from them using internet communication in their operations.

Research concept paper 4
Reference list
Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N.I. and Mohd Shuib, N.L., 2015. Factors
influencing the use of social media by SMEs and its performance outcomes. Industrial Management
& Data Systems, 115(3), pp.570-588.
Attaran, M., 2017. Cloud Computing Technology: Leveraging the power of the internet to improve
business performance. Journal of International Technology and Information Management, 26(1),
pp.112-137.
Bianchi, C. and Mathews, S., 2016. Internet marketing and export market growth in Chile. Journal
of Business Research, 69(2), pp.426-434.
Chen, W., Tan, J. and Tu, F., 2015. Minding the gender gap: Social network and Internet correlates
of business performance among Chinese immigrant entrepreneurs. American Behavioral
Scientist, 59(8), pp.977-991.
Hair Jr, J.F., Wolfinbarger, M., Money, A.H., Samouel, P. and Page, M.J., 2015. Essentials of
business research methods. Routledge.
Joseph, W.B., Cook, R.W. and Cook, K.J., 2015. Measuring Internet Marketing Productivity: A
Study of Fortune 1,000 Companies. In Proceedings of the 1999 Academy of Marketing Science
(AMS) Annual Conference (pp. 410-414). Springer, Cham.