This mid-project review report for BUS9036M assesses the progress of a dissertation focusing on how fitness centers absorb customers. The report includes the project scope, purpose, and achievements, referencing relevant literature on business development, gym formats, and research methodologies. It identifies challenges such as lack of discrimination between relevant and irrelevant materials, organizational structure issues, and outdated data, while proposing expectations related to change control, quality management, and risk management. The student addresses these challenges by suggesting the use of mind maps, focusing on the thesis, and updating data sources. The review also covers expectations for the project, including scope protection, quality management, and effective communication. The student provides a detailed overview of the project's progress, challenges, and future work, demonstrating their understanding of the research process and outlining a plan for successful completion of the dissertation.
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