Analyzing Innovation & Performance at Busayo Textile Company

This report provides an in-depth analysis of Busayo, an American textile company specializing in African-inspired fabrics, and its approach to innovation. It explores the company's history of introducing vibrant African prints and designs to the American market, its current innovation performance and capabilities, and a SWOT analysis outlining its strengths, weaknesses, opportunities, and threats. The report highlights Busayo's success in celebrating African culture through fashion but also identifies challenges such as limited brand recognition and intense competition. The analysis emphasizes the importance of improved marketing strategies and expansion to increase customer base and market presence. The report concludes by assessing the future prospects of the industry and the potential for Busayo to further enhance its innovation and market position.

Managing Innovation in Business Part 2- BUSAYO
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Executive Summary
Innovation in the area of business management plays an integral role in influencing the
business companies to create efficient and better products to increase the procurement of
lucrative gains in the market economy. In the present scenario, the textile companies have
invested a huge amount of effort to produce better quality and high priced products. The
textile companies have integrated the extensive application of a variety of methods to
improve the quality of their products that they display to the public for sale. The textile
industries incorporate innovative ways to boost the lucrative gains of their market. In the
present scenario, the textile industries have been able to procure effective methods to improve
the fabric standards and the quality of cloth produced. Various business organizations make
the choice of various models to enhance the working of their business environment .Every
business organization makes the extensive application of new strategies with the expert
advice and suggestion of an entrepreneur. The purpose of every business organization is to
procure extensive lucrative gains for the betterment of the business company. The textile
industries also adopt the use of effective and innovative strategies to implement viable
strategies.
Every business organization works with the intention of procuring extensive market targets
for their business market. The application of an appropriate innovation techniques works as a
measure for business companies. Many business companies hunt down for fresh ideas and
techniques to enhance the working of their business organization. The textile companies also
integrate the application of innovation in their scheme of work such as infusing it with the
integration of science and technology. Every business organization makes the extensive
application of various innovatory schemes. The trend for innovation has increased as every
business company works for the betterment of the business organization. With the integration
of business innovation, every company is effectively able to achieve and attain their
objectives. With the rise in innovation, one is able to comprehend the dynamics and the
processes involved in the functioning of the business market. The business organizations
effectively make the authentic application of the use of innovative strategies to comprehend
the basis of the market. However, every business organization works with the intention of
securing an efficient and best place in the market. This makes the business organization strive
for the betterment of the company. Every business company invests into creating viable
strategies to combat with the competitive forces in the business market.
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Table of Contents
Introduction................................................................................................................................4
The Organization and its Innovation History.............................................................................5
The Organizations existing Innovation Performance and Capabilities......................................7
SWOT Analysis of Busayo........................................................................................................7
Future of the Industry...............................................................................................................10
Conclusion................................................................................................................................12
Reference List..........................................................................................................................13
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Introduction
Innovation is known as integration of effective strategies in the field of business management
to make the sale of better quality products and services to the general mass in the market
(Tomczak, et al., 2018). Every business organization incorporates the idea and a theory of
innovation to boost the market targets of their business economy ( Kotler, 2015).The
purpose of this report is to provide relevant information on the dynamics of the well-reputed
textile company known as Busayo in Africa. The report will critically provide an in-depth
analysis on the dynamics of the textile company and the impact of innovation into their
business organization.
The structure of the report is neatly divided into the significant areas that would be viable for
the progress of the report. The report would critically cover the organizational achievements
attained by the company in association to the textile industry Busayo. The various innovatory
strategies that were used by the company would be critically discussed. The report will delve
into the history of Busayo and the various competitors that work in accordance with the
company. The integration of business innovation in Busayo would play an integral role
comprehending the future sale of products and services in the respective textile and clothing
company.
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The Organization and its Innovation History
Busayo is an American textile company based in New York that specializes in the production
of high quality fabric materials and a diverse range of quality products in the market for
women (Harris, 2016). The company plays an integral role in providing a plethora of bright
and colorful prints for a variety of dresses and traditional attires that are worn by the general
mass in New York. Busayo’s range of products and services revolve around the celebration
of African fabrics, which are diverse in nature. The textile company is generally known for
its amazing and attractive creation of textiles (Sorger, 2017). The organization started on a
creation of traditional African fabrics that were beneficial in the improvement of the quality
of fabrics. With the rise in the trend for innovation, various textile industries started working
on the concept of innovation for the betterment of the industry. Busayo was initiated with the
purpose of incorporating dynamic and colorful prints for the textile industry in Africa. The
main competitors of the textile company Busayo are mainly the Helm textile companies. The
innovation that was triggered by the textile company was fixated on the growth of the
company into a diverse brand that would recognize the dynamics of the African traditional
styles. The textile company Busayo was initiated in the year 2010 and has witnessed the
growth of innovation ever since. The innovation history of Busayo and its organizational
performance will be critically illustrated below.
Years Innovation History
2010 Innovation from full poodle like skirts to well
embellished sheath dresses with vibrant colors
and prints.
2012 Introduction of vibrant colors and prints in the
form of traditional clothing worn by African
women for the American closet
African Accessories with exclusive prints and
designs
2016 Introduction of African wax prints to the
American textile industries.
Table 1: Innovation History of Busayo
(Source: Created by the learner)
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The innovation history table provides the idea of the organizational trend that adopted
innovation in its industry since the early 1950. Its innovation history clearly celebrates the
traditional African style and culture through the incorporation of vibrant prints and colors for
the dresses. The fashion and clothing portrayed by Busayo is the expression of African
culture and art in modern fashion (Mitra, 2017). Busayo plunged into the drive for innovation
since the 2010. The trend for the love of African prints and styles influenced the closet of
every American woman. The business industry Busayo markets the sale of its products
through online websites and with the use of social media. The business organization markets
its products on a global scale. The main factors behind the growth and development of the
industry were the integration of African culture and wax prints that influenced the fashion
conscious of the American women. The co-founder of Busayo, Michelle Olupona was the
main person behind the success of the textile industry. The innovation that was portrayed in
the African fabric was an important drive for the women on a global scale who indulge in a
variety of prints. Its innovation history brought in a number of changes in the fashion
industries.
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The Organizations existing Innovation Performance and Capabilities
The fashion and textile industry Busayo has been in operation since the year 2010 with the
introduction of African prints and colors on a global scale (Pedersen, et al., 2018). However,
with the integration of vibrancy and a plethora of colors to the company has been able to
introduce a variety of products and apparels for women. The innovation that was portrayed
by the co founder of Busayo dealt with the introduction of vibrant designs and traditions from
Africa in city of New York. This brought in new and innovative styling techniques for the
company’s growth and development. With the integration of new and colorful fabrics and
prints, the company was able to market its products online and through the effort of social
media. A critical SWOT analysis will be conducted to comprehend the existing innovation
performance and capabilities.
SWOT Analysis of Busayo
A SWOT analysis was conducted to comprehend the dynamics of Busayo NYC Textile
Company.
Strengths: The main strengths of the textile company Busayo are:
 Innovation that it portrays through the incorporation of African prints and designs
 The introduction of vibrant colors for every American woman
Weakness: The Company was subjected to a number of weaknesses that could limit the
performance of the company, which are critically illustrated below:
 Poor brand recognition
 Small Customer base
 Less number of stores
 Limited area of operation
Opportunities: Busayo could enhance the operation of their company by improvising on
their marketing strategies. This could have an impact on the company, which are illustrated
below:
 Improvise with the better utilization of advertisements and campaigns
 Can generate maximum customer base by marketing their innovative products on a
global platform
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Threats: The Company Busayo can be subjected to a wide number of threats due to the less
recognition in the fashion industry. The main threats are illustrated below:
 Could be subjected to high and intense competition from well reputed fashion
companies
 Challenges from other companies dealing in African clothing
The American textile and clothing company that deals in the specialization of African
clothing and apparel and clothing focus on the drive for innovation in their variety of clothing
products (Kawamura, 2018). The innovation and the capabilities of the company are critically
illustrated through the incorporation of the SWOT analysis for the company. Busayo’s drive
for innovation started since the year 2010. The introduction of African prints in American
closets portrays the innovation that it possesses in the fashion scene for women. According to
the SWOT analysis on Busayo, it was noted that the strength of the company was the
introduction of a plethora of fierce colors for the American closet for women. According to
Michelle Olupona, the introduction of African tradition was mainly propagated to celebrate
African culture and lifestyle in American on a global scale. The existing innovation of the
company depends on the interesting and fierce prints that were used by the co-founder to
introduce to the company. Busayo is also subjected to a number of setbacks; as the company
is not capable increase their market economy. The customer base of the company could be
increased by the integration of advertisements and campaigns to boost the company. Small
customer base tend to degrade the innovational qualities portrayed by the company.
Busayo’s innovation for the production of extensive African prints and designs is also
subjected to a drastic feedback based on the less promotional activity of the company. The
company can slow down on their process for innovation by the less recognition it garners
from the public. The company’s introduction of vibrancy in their clothing apparels for
women can be useful for the company. The company Busayo can make better utilization of
their advertisement campaigns to market their products. The Innovation drive and capacity of
the company at present is extremely turbid due to the high frequency of competition it faces
from its competitors in New York. This could have an impact on the dynamics of the textile
industry. The SWOT analysis clearly outlines the various opportunities that could be enjoyed
by the company to improve on its innovatory skills. The improvement in its medium of
delivery of information regarding the company can also be performed by setting up
marketing campaigns to increase the customer base of the company. The company’s drive
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for change in the clothing and accessories of women by the introduction of African tradition
can improve the functioning of the company. According to the co founder of Busayo
Michelle Olupona, the idea of embracing diverse traditions is an innovation for the American
women in New York.
The Company’s capability lies in enhancing its medium of sale of the products and services
in New York. The introduction of new outlet stores and franchise could benefit the company
to procure lucrative gains and increase customer base (Omondi, 2017). Busayo can market its
innovative idea of infusing the tradition of Africa into the fabric and adopting a global market
strategy for its sale. The company’s innovative designs can be marketed on a global platform,
which could further enhance the idea of African culture and meet the objective of the
company. The objective of the company to market its clothing on a global scale can also be
initiated by the improvement in the market strategy of the company. This would foster
innovation and help in the procurement of excessive monetary gains to the company.
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Future of the Industry
In the present scenario, the textile company is incorporating effective methods to enhance the
fashion industry in the purchase of goods and services. Every textile industry incorporates
creative ways to attain maximum market targets. Busayo’s innovation in the areas of
producing and manufacturing of innovative clothing prints for American women can help
achieve market targets in a more effective manner. The company Busayo at present aims at
improving its marketing strategies that provide a boost to the operations of the company.
With the boost in the marketing strategies, the company would be able to procure extensive
lucrative gains for the company. The fashion industry at present aims at introducing a variety
of accessories enriched in African culture other than clothing for the citizens of New York.
The company also aims at producing effective ways to meet the requirements of the
company. With the integration of accessories, the company has used its innovative ideas to
enhance its marketing operations. The company focuses on the improvement in the sale of its
products through the integration of innovation in its range of products. At present, Busayo
focuses on the improvisation of their marketing strategies by the expansion of its stores on a
global scale. The business organization of the company Busayo aims at improvising on their
small customer base by the better utilization of advertisement campaigns. The Industry at
present is under the smooth operation of improvising its brand recognition. With the
enhancement of the brand recognition of the company, it would be able to procure extensive
lucrative gains for the company.
The company at present aims at improving the various ways of marketing for their company.
The industry in the year 2018 aims at improvising its framework and operation for the
management of the business organizations. However, the American textile company can also
improvise on the various schemes that they adopt for the sale of their products. With the
integration of innovation, the company would be able to attain maximum flow of monetary
gains for the company, which would further increase the profit of the company (Helfat,
2016). The fashion industry at present operates on the idea of innovation for the sale of their
products and services. The main factors that have hindered the growth of the company
constitute the poor level of customer base and the less brand recognition enjoyed by the
company. Innovation cannot grow in a vacuum market without proper exposure at a global
level. The company at present stands on the brinks of adopting creative ways to meet the
demands of the marketing strategies. The company could grow into by the incorporation of
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better management techniques for the company. The fashion company Busayo could integrate
the application of Lean management for the improvisations in its service. Lean management
is an integral approach that specializes in improvement of efficiency of the products
(Cherrafi, et al., 2016). The utilization of this management approach can increase the market
exposure of the company. The company at present should focus on the improvement of its
marketing techniques to increase the customer base and implement its innovative strategies.
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Conclusion
The report provides with a comprehensive and end-to-end understanding on the dynamics of
innovation in business management. Innovation in business management plays an integral
role in the business environment. The report provides an in-depth analysis on the operation of
innovation in the American textile company termed as Busayo. The report provides authentic
data on the significance of innovation in the field of business management. It provides an
authentic framework on the various strategies that could foster the growth of innovation in
the company. The report is a successful integration of viable figures on the idea of innovation
in the field of business management.
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