Navy Bush Spices Australia: E-Commerce Website Project Development

This project details the setup and planning for developing an e-commerce website for Navy Bush Spices Australia (NBSA). Established in 2010, NBSA aims to expand its brand awareness, increase sales, and venture into overseas markets like Singapore, Hong Kong, and Japan. The project focuses on enhancing the existing website to incorporate e-commerce functionalities, enabling online product sales and meeting consumer demands. Key objectives include a 25% increase in daily sales and network traffic, improved customer recommendations, and a substantial revenue boost. The project plan covers various phases, including initiation, planning, execution, monitoring, and closure, with specific tasks, timelines, resource allocation, and risk management strategies. The staffing includes roles such as project manager, supervisor, business analyst, and web developers, with a clear communication strategy to keep stakeholders informed. Milestones are defined at the end of each phase to track progress and ensure successful project deployment. Desklib is a valuable platform providing students access to solved assignments and study tools.

ASSESSMENT TASK 2: PROJECT SETUP
ASSESSMENT TASK 2: PROJECT SETUP
Australian Navy Bush Spices Australia
Name of the Student
Name of the University
Author Note

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ASSESSMENT TASK 2: PROJECT SETUP
Project Scope
To be completed all projects
To enhance the existing website to be more attractive and informative. This would be
with 7000 dollars funding of the proposed website enhancement.
Background
The business objectives for the organization is to create a brand awareness and
increase sales, expand in the overseas market including Singapore, Hong Kong, and Japan
and to develop the broader product range. The purpose of the new transformation will be
made within the existing website for the incorporation of functions that can be helpful in
enabling the product selling using the website. This attempt will be helpful in meeting the
demands and requirements of the consumers and the organization in developing the strategies
those could alternatively enhance the expansion and the overall revenue.
Business needs/business Drivers
 To increase the company sales
 To create brand awareness
 To develop a broader product range
 Expanding the business to overseas market such as Singapore, Jong Kong, Japan
Value to Native Bush Spices Australia
 It will eventually increase the sale of Bush Spices Australia
 It will also make the organization more profitable
 Attracting more customers to buy Bush Spices Australia
 It will more informative and attractive attributes on products will be labelled which
will
 eventually make the customer be more informative towards the product they purchase

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ASSESSMENT TASK 2: PROJECT SETUP
Criteria for success
 Make plan with the team
 Once the plan is done the its time for CEO to approve the plan
 Then to expedite the plan
 And to maintain
Cost and Cost and schedule-Options to be considered
Cost Area Details
Consultation Fee for Web 5 hours
Designer 6 Hours
Meeting the PR 4 hours
Dependencies
 The website redesign is based on the approval of the CEO of the management.
 Hiring correct candidates to work for redesigning the website
 Adequate funds or budget
Constraint
 Time limitation
 Hard to find the suitable web designer
 Sudden plan change
 Team member resigning job
Assumptions
 The project must be done on time which is 4 weeks
 The Budget is approved and need to be expedite on time
 The website should be real, informative and attractive for the customer

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ASSESSMENT TASK 2: PROJECT SETUP
Preliminary risk assessment
 A sudden resignation of staff
 Finding a suitable web designer
 A designer which is within our budget
Project staffing
 Operation Manager
 Customer service officer
 Marketing manager
Project Management Plan
Title
Development of E-Commerce Website for Navy Bush Spices Australia (NBSA)
Background/Context
NBSA was established in 2010 in manner to cater for the needs and demands of the
Australian Native food products with an organic certification. The company has not been
widely spread among Australia and thus, the business revenue is not very good as per the
case study. The simple website being developed is capable of spreading the information about
the organization however, there is very wide scope for enhancing the overall scope for the
organization through modifying the existing website. The business objectives for the
organization is to create a brand awareness and increase sales, expand in the overseas market
including Singapore, Hong Kong, and Japan and to develop the broader product range. The
purpose of the new transformation will be made within the existing website for the
incorporation of functions that can be helpful in enabling the product selling using the
website. This attempt will be helpful in meeting the demands and requirements of the

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ASSESSMENT TASK 2: PROJECT SETUP
consumers and the organization in developing the strategies those could alternatively enhance
the expansion and the overall revenue.
Target Outcome
 To allow users to purchase products from the website
 Contribute in creating the brand awareness through spreading the information
using the internet
 To increase the overall revenue of the organization
 To cover the overseas market including Singapore, Hong Kong, and Japan
How will the success of the project be measured?
 The daily sales should be increased by 25% in its initial stage.
 The network traffic should be increased by 50%.
 There should be 4:1 customer recommendation means among four customers,
there should be one who recommends the website to others.
 The revenue should be increased by 25% during its initial stage and should
reach to 200% when the project is finally deployed.
 The user account or the loyal customer should be increased by 25% through
registering in the website.
Outputs
The number of the consumers will be increased in rapid manner as the traffic and
interaction between the consumers can be made easily over the website.
Large number of customers can reach to the organization via the medium of new online
website
Increase in revenue
Development of brand awareness

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ASSESSMENT TASK 2: PROJECT SETUP
Increase the brand range
Project Staffing
Role Responsibility Skills Required Staffs
require
d
Start
date
Required
time
Project
Team
Project
Manager
Report status,
manage
stakeholders
Project
Management
1 21/09/18 Six months
Core
Team
Quality assurance,
Deliverables review
Project
Management
3 23/09/18 Four
months
Content
Develope
r
Develop the report
for the web
development
Technical writing
and
1 20/09/18 Four
months
Web
Designer
Development of the
web-based
evaluation
management tool
Technical writing
skills, Web
designing
1 30/09/18 Three
months
Web
Develope
r
Building the web-
based performance
management tool
Web
development
1 30/09/18 Two months
Review
Team
Evaluation of the
deliverables and
project review
Project
Management
20 29/09/18 Two months
Project Organization Chart

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ASSESSMENT TASK 2: PROJECT SETUP
Reporting Requirements
 The weekly report will be generated that will be consisting of brief email
summarising the outcomes of the project growth and development
 Every stakeholder will have the responsibility to participate in the meeting
 The senior manager will be receiving the regular updates on the project on weekly
basis
Resources
Following is the list of the human resources required for the development and successful
deployment of the project:
 Project Manager
 Supervisor
 Business Analyst
 Resource Manager
 Market Analyst
 Human Resource Manager
 Contractors
 Sponsors
 Project heads
 Software engineer
 System Analyst
 IT professionals
Stakeholder and communication strategy
Sl.
No
Stakeholder Roles Responsibilities

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ASSESSMENT TASK 2: PROJECT SETUP
.
1.
Project
Manager
Deliver the project constraints
in an efficient and effective
manner and manage the roles
and responsibilities of the
stakeholders involved in the
project
Manage the project constraints and
keep the internal stakeholders
concentric and motivated towards
the accomplishment of the necessary
project deliveries
2.
Supervisor
Manage the staffs under his
authority and manage the
necessary daily operations in
an appropriate and effective
manner
Develop a good relationship with the
staffs and members at lower post
and keep them busy in delivering the
necessary deliverables of the project
3.
Business
Analyst
Analyse the business scenario
and propose the better
strategies regarding the
business strategies on how to
fulfil the needs and
requirements of the
consumers
Develop the best suitable strategies
those could allow the organization in
fulfilling the need and requirements
of the consumers and satisfying
them through offering best strategies
4.
Resource
Manager
Manage the resources of the
project in an efficient and
effective manner and allow
the successful deployment of
the project
Manage the resources and make sure
that the deliveries being managed is
capable of delivering the necessary
daily operations
5. Market Analyse the market and Make sure that the proposed

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ASSESSMENT TASK 2: PROJECT SETUP
Analyst
propose the strategies that can
help in targeting consumers
and assuring the enhancement
in the production
strategies allow the organization to
be ahead of the competitors and
deliver the necessary project
deliverables
6.
Human
Resource
Manager
Manage the human resources
in an efficient and effective
manner
Make sure that the human resources
are utilizing the comforts and the
facilities introduced by the
organization
7.
Project heads
Take the decisions those are
crucial and emphasizing on
the entire project
Make sure that the decision taken is
in the favour of every stakeholder
8.
Software
engineer
Develop the sophisticated e-
commerce website for the
organization
Make sure that the website is easily
accessible and understood to the
consumers
Project Activities and Milestones
WBS Task Name Duration Start Finish
Pre
dece
ssor
s
1 Improving Website for Native bush 242 days Mon 24-09-18 Tue 27-08-19
1.1 Phase 1: Initiation 42 days Mon 24-09-18 Tue 20-11-18
1.1.1 Analysing the business goals 7 days Mon 24-09-18 Tue 02-10-18
1.1.2 Analysing the problems 6 days Wed 03-10-18 Wed 10-10-18 3
1.1.3 Developing Objectives 7 days Thu 11-10-18 Fri 19-10-18 4
1.1.4 Developing Scopes 5 days Mon 22-10-18 Fri 26-10-18 5
1.1.5 Identification of Resources 4 days Mon 29-10-18 Thu 01-11-18 6

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ASSESSMENT TASK 2: PROJECT SETUP
1.1.6 Proposal to the Project Heads 6 days Fri 02-11-18 Fri 09-11-18 7
1.1.7 Approval of the projects 7 days Mon 12-11-18 Tue 20-11-18 8
1.1.8 Milestone 1: Phase 1 completed 0 days Tue 20-11-18 Tue 20-11-18 9
1.2 Phase 2: Planning 45 days Wed 21-11-18 Tue 22-01-19
1.2.1 Timeline estimation 4 days Wed 21-11-18 Mon 26-11-18 10
1.2.2 Budget estimation 6 days Tue 27-11-18 Tue 04-12-18 12
1.2.3 resource identification 7 days Wed 05-12-18 Thu 13-12-18 13
1.2.4 Allocation of resources 5 days Fri 14-12-18 Thu 20-12-18 14
1.2.5 stakeholder allotment 6 days Fri 21-12-18 Fri 28-12-18 15
1.2.6 Communication Plan 4 days Mon 31-12-18 Thu 03-01-19 16
1.2.7 Project Staffing 6 days Fri 04-01-19 Fri 11-01-19 17
1.2.8 Risk Management 7 days Mon 14-01-19 Tue 22-01-19 18
1.2.9 Milestone 2: Phase 2 completed 0 days Tue 22-01-19 Tue 22-01-19 19
1.3 Phase 3: Execution 47 days Wed 23-01-19 Thu 28-03-19
1.3.1 Analysis of previous website 5 days Wed 23-01-19 Tue 29-01-19 20
1.3.2 User interface development 7 days Wed 30-01-19 Thu 07-02-19 22
1.3.3 RSS development 4 days Fri 08-02-19 Wed 13-02-19 23
1.3.4 Instalment of necessary options 8 days Thu 14-02-19 Mon 25-02-19 24
1.3.5 Embedding e-commerce 4 days Tue 26-02-19 Fri 01-03-19 25
1.3.6 Payment service incorporation 4 days Mon 04-03-19 Thu 07-03-19 26
1.3.7 Advertisements 6 days Fri 08-03-19 Fri 15-03-19 27
1.3.8 Communication with the consumers 4 days Mon 18-03-19 Thu 21-03-19 28
1.3.9
Enhancing customers' awareness
through providing necessary
information
5 days Fri 22-03-19 Thu 28-03-19 29
1.3.10 Milestone 3: Phase 3: Completed 0 days Thu 28-03-19 Thu 28-03-19 30
1.4 Phase 4: Monitoring and controlling 56 days Fri 29-03-19 Fri 14-06-19
1.4.1 Regular Project documentation 7 days Fri 29-03-19 Mon 08-04-19 31
1.4.2 Brainstorming 6 days Tue 09-04-19 Tue 16-04-19 33
1.4.3 Analysing the growth and
development of project 8 days Wed 17-04-19 Fri 26-04-19 34
1.4.4 Preparing project checklist 4 days Mon 29-04-19 Thu 02-05-19 35

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ASSESSMENT TASK 2: PROJECT SETUP
1.4.5 Comparing the scope and objectives 5 days Fri 03-05-19 Thu 09-05-19 36
1.4.6 Identifying bugs and glitches 8 days Fri 10-05-19 Tue 21-05-19 37
1.4.7 Real world testing 5 days Wed 22-05-19 Tue 28-05-19 38
1.4.8 Gathering Feedback 8 days Wed 29-05-19 Fri 07-06-19 39
1.4.9 Implementing necessary
modifications 5 days Mon 10-06-19 Fri 14-06-19 40
1.4.10 Milestone 4: Phase 4 completed 0 days Fri 14-06-19 Fri 14-06-19 41
1.5 Phase 5: Project Closure 52 days Mon 17-06-19 Tue 27-08-19
1.5.1 Training to the employees 7 days Mon 17-06-19 Tue 25-06-19 42
1.5.2 Analysing growth 8 days Wed 26-06-19 Fri 05-07-19 44
1.5.3 Deployment of Website 5 days Mon 08-07-19 Fri 12-07-19 45
1.5.4 Project documentation 9 days Mon 15-07-19 Thu 25-07-19 46
1.5.5 Staff releasing 5 days Fri 26-07-19 Thu 01-08-19 47
1.5.6 resource releasing 6 days Fri 02-08-19 Fri 09-08-19 48
1.5.7 Learning gathered documentation 7 days Mon 12-08-19 Tue 20-08-19 49
1.5.8 Project Celebration 5 days Wed 21-08-19 Tue 27-08-19 50
1.5.9 Milestone 5: Phase 5 completed 0 days Tue 27-08-19 Tue 27-08-19 51
Project Communication
Communication
Type
Description Who Schedule
start
Schedule
Finish
Verbal All the stakeholders can
combine under one roof and
everyone should be allowed
for expressing their views on
the project and propose their
valuable thoughts on the
progress, issues and the
strategies through which the
All internal
stakeholder
s
Mon 24-
09-18
And every
next week
Mon 24-
09-18
And every
next week

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ASSESSMENT TASK 2: PROJECT SETUP
progress can be deployed
E-mail The decision-making and the
approvals can be
communicated over the mail
Project
heads and
the
Governmen
t
Mon 24-
09-18
Whenever
necessary
for certain
approvals
Video
conferencing
It can allow to communicate
with the individuals who are
no longer at the project site
or within the region of the
project
Heads,
CEO, and
sponsors
Mon 24-
09-18
Whenever
necessary
for certain
approvals
Meeting hall,
verbally
The project manager can
communicate with the
internal team members and
the internal stakeholders on
the response of the current
growth and development of
the project
Project
manager
Every
week
Every
week
Market related The market needs to be
discussed while transforming
the existing system of the
organization in manner to
develop the strategies those
Project
manager,
Business
analyst,
software
Mon 24-
09-18
Fri 19-10-
18