Strategic Plan: Bush Spices Australia's Growth and Sustainability

Desklib provides past papers and solved assignments. This project details a strategic plan for Bush Spices Australia.

Develop and implement strategic plan
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Table of Contents
Assessment 1: Written questions................................................................................................................. 3
Assessment Task 2: Organisational vision and mission project...............................................................10
Assessment Task 3: Research and development project..........................................................................15
PART A:SWOT Analysis of Bush Spices Australian..............................................................................15
PART B : Conduct staff briefing............................................................................................................. 18
Assessment Task 4: Performance monitoring project................................................................................19
References................................................................................................................................................ 21
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Assessment 1: Written questions
1. Outline a method for developing organizational values.
Organizational development used to enhance effectiveness and wellbeing of members of the
organization through the considered intervention.
Methods for developing organizational values are.
Survey feedback: The survey method includes the collection of data by questionnaire. It helps
the manager in taking the decision. Survey feedback collects the feedback regarding work
quality, working environment, working time, payment or employees relation.
Brain Storming: The aim of brainstorming is to promote the thinking capacity of employees in a
creative area. Team leaders help them to motivate and engage with them to put forward their
skills. This is a method where employees contribute their creative ideas.
Conduct an event in the company where employees will make a card of their views and drop in
the box. After evaluation, the top 5 suggestion will execute in the organization. By the help of
these employee's values get higher.
The business owner or CEO understands all the values of employees if it is personal or
professional. All the decision taken by the organization is in the favor of employees and
company also.
Investor’s involvement is an important factor in organizational values. Investors evaluate the
projects and measure the possibility of success. Management evaluates all the suggestion and
tests the cases then implement the suggestion in the organization. After combining all the
values, a single implementation will be done. If there is any case of failure there should be a
chance of rollback in the last process (Ritchey2012).
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2. What is the purpose of a SWOT analysis in a strategic planning process?
The purpose of Strength, Weakness, Opportunities and Threats Analysis, provides a framework
by which managers get all the information in regarding the business. By the help of this, they
can take an appropriate decision. They can easily think about the potential aspect of a new
project. The possibility of success found from the strength and opportunity but failure will be
considered from the weakness and threats which lead to being a poor decision in business. It
provides a clear vision of a new project where they are surrounded by a strong competitor and
other possible vulnerabilities. SWOT analysis mainly used in the new project of business which
makes effective strategic plans which are used for comparison with its strong competitor.
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3. Discuss each component of a SWOT analysis
Strength
The strength part of a SWOT analysis permits a company to believe its pros in the competitive
industry. It shows the strength of company strategies and planning. It provides inspiration to the
employees and motivation to the company that they will have a good hope of growth.
Companies get strength in terms of productivity and sales rates. It promotes them to increase
the quality of brand. Companies must follows effective organizational structure and spread their
distribution system in a large area. It provides the strength in bargaining with the suppliers and
ability to attract investors. These strength works for providing product in the low prices to the
customer.
Weakness
Weakness shows the area of improvement. Business seeks to learn from their fault. Companies
create their new strategies or upgrading the existing strategies which realize that weakness
turns into strength. Some companies are not able to overcome from their failure at a right time.
They lead to downgrading and terminate their business due to huge losses. But weakness
provides a path or direction of the desired goal.
Opportunities
It helps the company to improve and grow more in the same direction. The organization learns
to take advantage of emerging opportunities. The constant review helps to grow in the same
market.
Threats
It provides the region to protect or prevent future threats. It insulates at the right time. They will
prevent themselves from a huge loss. The risk affects the ongoing success and provides harm
to the future aspect of the business. The leader should be prepared for future risk.
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4.What is the purpose of a PESTLE analysis in a strategic planning process?
Pestle analysis a technique used by the companies to evaluate or control the environmental
factors that may produce a huge impact on the organization. PESTLE analysis used to operate
when there is planning or preparation for the launch of a new product or service by the
organization.
5.List four examples of questions you may ask when conducting a PESTLE analysis?
1. What is the current political situation of the country and how can it affect the industry?
2. What are the common economic factors and how existing legislation regulate the industry?
3. What technical innovations are likely to explode and affect market composition?
4. What are the environmental concerns for the industry?
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6. Discuss three risks that should be taken into account in implementing strategic plans.
Economic slowdown: Implementation of the new strategic plan may imbalance the current
economic condition of the organization.
Increase competition: Strategy change might be to increase the risk factor because the
execution of new strategies will put into the new completion market.
Damage of reputation/brand: A sudden change may disturb the reputation of the brand. If a loyal
customer doesn’t satisfy with the new plan.
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7.Discuss why it is important for a business to protect its intellectual property.
Intellectual property is an important asset of the business. It requires proper protection and
safety from the external factor. If it comes in the hand of competitor they may replicate the ideas
which will be stressful in the future for the organization. It is important for further growth in the
area like examine, innovation and employment. The competitor takes ideas and makes their
ideas better than them.
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8.Discuss three strategies a business can implement to protect their intellectual property
such as that documented in strategic plans.
There are some strategies which need to be implemented for protecting Intellectual property is
as follows:
1. Ensure from all parties that they will sign the confidentiality plan which has access.
2. Protect every idea from the copyright document.
3. Ensure that copyright belongs to the employer which includes clauses regarding the
Intellectual property in the contract of employment.
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9. Discuss why an organisation would take legislative and regulatory and relevant Codes
of Practice into consideration during the strategic planning process?
Organization success is influenced by various factors like successful strategy and
implementation; understand the environment of business in a deep manner which includes the
risk and capability to adapt the innovative skills. The configuration of strategies which might be
creates threat or reward. Manage the significant risk which might be a possibility of future risks.
Conduct a meeting as per the Corporation Act 2011. The Director of the Australian Institute of
Company carries out all the functional activities (Leiber,2018).
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Assessment Task 2: Organisational vision and mission project
a)Existing Mission, Vision and Values
The mission of the company is to provide best quality products to the customers. The company
aims to work for the customer satisfaction its objectives revolves around to satisfy the customer
needs and to design its products to meet the demands prevailing in the market. The company is
the biggest producer of the organic foods in Australia. The customers are the main focus area of
the company. In Australia, people prefer organic foods as compared to other food products, the
company produces different range and variety of the foods using the organic including the
native herbs, trees, jams and conserves. Unlike in other countries in citizens of Australia are
being conscious about their health, so the company aims to target the person who is changing
their food habits and enjoy gourmet foods. Competition is increasing on a large scale in the
market, the company has a large customer segmentation, but due to the rivals companies the
customers are being attracted towards different products and brands, Native bush species
should aim to not only provide good quality products to its clients but also offers some additional
discount on different product range, increase the market segmentation, aim at expansion of its
brand in order to achieve success in the changing market trends. The company aims at being
the leader in the Australian food market by providing high quality organic food and to gain
highest market share. The company aims at being the most reputated organization in the
upcoming years and to become an integrated part of the industry (Hill, et. al.,2014)
Current approach of the company
The company stick to its existing values which revolve around the customers. It aims to be the
most renowned company by following the market trends and the demands of the customers the
company puts the customer needs on the priority. The employees working in the company
follows the same mission and works as the self directed team. Native Bush Species is
committed to the external environment factors and develops strong strategic plans in order to
achieve success in the long run.
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Revised Mission, Vision and Values
The existing mission and vision of the company aims at achieving leadership in the Australian
food industry and also to provide high quality products to its customers. The company is lacking
behind in many departments and areas which are needed to be improved. It should formulate
plans and policies which include:
Cost cutting: The Company should aim at minimising the cost of production which include
procurement of raw material, labour, machines, and expenses and should increase the profit
margin by producing more products with less cost.
Expansion: According to Hill, et. al., 2014 Expansion is the most crucial factors to boost the
functioning and the business of the firm. The Native Bush Species should aim at expanding in
the international market of Japan and Hong Kong to target the vast customer segment.
Enhancing the Strategic plans: The Company should aim at executing and involving theories
and strategic plan in order to face the prevailing competition in the market.
b) Long term strategies of the company
Keeping the profits in Perspective- According to Wagner, et. at., 2014. The profits should be
used to pay the debts of the firm and most of the profit should be set aside for the future
uncertainties.
To increase the sale from the existing customers- The company aims to increase its profit
through providing various discounts schemes and offers to its regular customers.
Brand expansion- The Company aims at expanding its product brand in the market in order to
increase the profit percentage.
The company aims at principle of SMART objectives
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