Bushland Blooms Sales Plan Development: A Comprehensive Project

Desklib provides past papers and solved assignments. This project develops a sales plan for Bushland Blooms.

Develop a Sales Plan
1

Table of Contents
Assessment 1.....................................................................................................................................................3
Assessment 2.....................................................................................................................................................5
Assessment 3.....................................................................................................................................................7
Assessment 4:..................................................................................................................................................11
References:......................................................................................................................................................23
2

Assessment 1
1. Outline five (5) principles of selling.
The five principles of selling that need to be followed by every organisation are:
1. The price of the product should be according to the value of the product
2. The art of selling mostly depends on building a good relationship in the market to try to make
friends
3. Instead of speaking too much, try to listen to others, it's important than talking.
4. Focus on the reason for buying the product, not on the product. For selling, one should know the
problems that can be solved by your product.
5. One should have a talent of selling himself first before selling the product (Inc, 2013).
2. Outline three (3) methods for monitoring sales outcomes.
The three methods that can be used for measuring the outcomes of sales are (Chrone, 2019):
1. By comparing the amount of investment and the amount of return: This will help in knowing
whether the company is going in profit or facing loss.
2. By knowing the customer’s feedback and responses: This can be done by conducting various
online surveys and knowing views of customers regarding the product and their demands from the
product.
3. Analyse your competitors: The company has to take competitors as their concern too because they
also help in monitoring sales. If they are following you, it means you are ruling the market
(Endvawnow, 2010).
3. Explain three (3) statistical techniques for analysing sales and market trends.
For the analysis of sales and market trends the techniques which can be used are (Forbes, 2016):
1. Analysis of Market and Sales channels: By this technique, the effective ways of doing marketing
and sales can be identified from the various available channels. This is the method for analysing
various ways of marketing and sales
2. Method of forecasting demands: In this method, the data is collected by knowing the demand of
customers from the product regarding the quality and services offered by it.
3. Analysis of market trend: Knowing the trend of the market is very necessary for selling any product
because it will give an idea about what's going in the market. For this, focusing on the external
environment is also important.
3

4. Identify one (1) internal source of information that you could use to identify the
organisational strategic direction and develop a product sales plan
The internal source of information that can be used for organisational strategic planning is the record of
invoices which can be collected from the finance department of the company. This department can also
give much information regarding the condition of the company from the financial aspect. Also by using this
source, it can be analysed that whether the company is going in loss or making the profit. In this
department, the information related to shares and stakeholders can be collected (Wall street mojo,
2019).
5. Identify one (1) an external source of information that you could use to identify the
organisational strategic direction and develop a product sales plan.
For identifying the organisational strategic direction, the external source that can give information is the
customer of that product or company. They are the one who plays a very important role in creating a
market for any product and increase sales in the market. Also, they give free advice regarding the product
by which the company can do improvement and plan new strategies for it. Customers are the base of the
market and they play their role very effectively. By getting information from them, a better image of the
company can be created. The other external sources are the internet, suppliers, cooperative societies etc
(Accountant next door, 2016).
4

Assessment 2
Analysis of organisational and market needs of Bushland Blooms:
This is the company of gardening related products in Australia which operates business by the help of
retailers and also with online website. It supplies gardening services and products and has a very large
number of these types of product. This company was established in 1963 by a small family who started by
selling seeds and plants. Now this company have a very large staff of 300 employees and do business on
a huge scale. Now they also have a very large chain of retailers who supply their product in the market and
to the customers.
The organisational need for Bushland Blooms is that they want to exceed the expectations of their
customers by the help of good customer support and agents. The vision of the company is to become the
most successful company in the field of gardening services and products by creating products of good
quality. They want to make a good relationship with customers by the help of selling their products to a
very large range. The main need of the company is to give their customers better support with the help of
customer contact centers where they can interact with their customers. The organisation’s team is
requested to be honest with the customers and give some new creative ideas for the company. The other
need is of the agents who can handle customers with the help of their communication skills and
knowledge.
The market need for Bushland Blooms is that they want good market value for their products as they are
creating the products of world-class quality. They need loyal customers who can give honest feedback
regarding the product of Bushland Blooms. There are also other competitors of this company so they want
to become a trusted product in the mind of the customer who uses their product.
Factors affecting the current performance of Bushland Blooms:
There are many factors that are barriers to the better sales performance of the company. Some of the
factors are:
1. Increase in a number of competitors: This is the reason which affects the sales of Bushland Blooms
because by an increase of the companies supplying the same products will result in dividing the
number of sales in different companies. Also because of competitors, the company have to face
losses if the others are providing the same product at a low price.
2. The increasing the use of new technologies: Because of many start-ups and use of modern
technology, the company is lacking behind in it because they are not using the latest technology for
business. The company is losing its customers who are using the latest technology.
5

3. Irregular ups and down in business: The business of gardening and the supply of plants is very
risky as there is no regular flow of profits in the company. The demand of supply changes from time
to time, it is affecting the constant investment in the business.
4. Government rules and policies: These are the external factors from which every company have to
suffer including Bushland Blooms. Change in policies and government affect the tax payment and
globalisation.
A summary of new opportunities, customer profiles, and requirements:
People of society are becoming aware of the importance of a healthy environment so they do efforts for
saving the environment by doing plantation and gardening. Also, various campaigns started for the
environment that do tree plantation near roads and in society. These are good signs and opportunities for
Bushland Blooms. The customer profiles that are assets for the company are gardeners, farmers, etc. The
requirements of Bushland Blooms are of the agents for better customer support.
Practical and achievable performance targets based on your research:
Bushland Blooms have to focus on increasing the number of supplies by setting a contract with various
campaign organisations and make their targets according to them. The number of customer support
agents should be increased. Also, plantation of the different expensive plants according to demand should
also be kept in mind.
6

Assessment 3
Sales Plan
Component requirements Student response
a) Sales objective Objective:
 To provide Best Quality Gardening Products
and Services to the Costumers.
 The main focus is on Customer Support and
Full Fill their needs.
b) Approaches to meet sales
objective including selling approach
There are several approaches depends upon the
organizations. Some approaches are
1. Product Approach: The Product approach is
one of the common approaches in all
organization in which the focus is on the
product. The product should be
representable and the visual display should
be effective and attractive.
2. Customer Support Approach: For any
product to being successful, there is a big
hand of Customer Support. Customers are
the main component of any type of business.
There should be excellent customer support
and problem-solving strategies so that the
customer will be satisfied after using that
product.
3. Survey Approach: The Survey approach is
an approach which includes a survey of
different field and areas. It also includes the
survey of customers so that the product
which actually fulfills all requirements can be
given to customers. This will lead to a
successful product.
4. Combination Approach: This Approach
includes a combination of multiple
7

approaches. It includes the sales activities of
the earlier approach with the different
approaches.
c) Additional expertise
requirements
 There is a number of Experts related to
gardening.
 There should be an expert who can
understand the different plant utilization in a
different area. That expert should know the
qualities of all type of plants.
 Expert for weather and environment
requirement should also be there to explain
the different climatic conditions required for a
particular plan and seeds.
 These experts also include knowledge
regarding soil fertility and type of soil suitable
for plantation.
 There should be an expert who has
knowledge regarding the different fertilizer
use for planting.
d) Resource
requirements including
staff
 Human Resources
 Financial Support
 Technical Team
 Fertilizers
 Land and Water Supplies
 Machinery
 Management Team
 Design/Contracting services
e) Potential risks  Accidental cuts and scrapes: Sometimes
the plants get damage accidently or
without knowing which affects them.
 Excess sun exposure: Excessive Sunlight
can also affect plants growth and damage
them.
 Harsh chemicals: Using of Harsh
chemicals affect them badly. Using
fertilizers and various type of products
8

affect their quality.
 Not Suitable Environment: Different plants
need a different environment to grow. So, it
is necessary to get the required environment
so that they can have a healthy life.
f) Risk control strategy There are several Strategy and techniques for
controlling Risk included for plants, seeds and other
garden products like :
 Insurance for plants and seeds.
 Brusher or guidelines for protecting them.
 Assigning Expert for advice and Support.
 Monitoring all activities.
 Modern tools and Machinery
g) Advertising and
promotional strategy
For any product to be known by more people we
need promotions. For Advertising and Promotion,
there is a need for strategies. Some are:
 Advertisement and Promotion on Social
Media.
 Marketing with the targeted costumers.
 Planting plants in Gardens and different
areas with Advertisements.
 Making Aware of the importance of plants
and their qualities by organizing different
seminar and activities (Hart, 2019).
h) Appropriate
distribution channels
Distribution Channels is one of the key elements in
marketing. There are different Distributed channels
for different marketing areas. These includes:
 Follow up List
 Direct Contact or Email with Costumers
 Advertisement
 Social Media
Budget:
9

Sr.
No. Objects
Quantit
y Costs
1 Human Resources 50
AUD
35,000.00
2 Financial Support
AUD
2,00,000,00
3 Technical Team 10
AUD
40,000.00
4 Fertilizer
AUD
8,000.00
5 Land and Water
Supplies
AUD
50,000.00
6 Machinery
(Maintenance)
AUD
2,000.00
7 Management Team 10
AUD
30,000.00
8 Design/ Contracting
Team 5
AUD
2,500.00
9 Insurance
AUD
2,500.00
10

Assessment 4:
Part A: Presentation
11

12