BUSI 4261: Business Model Template - KNH Advertising Agency

This report presents a comprehensive business model template designed for an entrepreneurship course (BUSI 4261). The template covers core strategy, resources, target market, financials, operations, and key partners. The core strategy focuses on creating value for customers through affordable, quality marketing services, differentiating through efficient service delivery. Key resources include analytical and conceptual thinking, experienced staff, and physical assets like vehicles. The target market includes new and established businesses needing marketing and brand strategies. The financial section outlines revenue streams, cost structures (fixed and variable), and funding sources like equity and loans. Operations involve direct selling through consultancy and advocacy. Key partners include digital marketing channels and outdoor advertising companies. The report includes an introduction, mission statement, business statement, industry experts, potential customers, and a feasibility analysis, including profitability, investment requirements, and expected return on investment. The business problem addresses challenges faced by new entrepreneurs in promoting their value proposition, offering solutions like social media management, content development, and influencer programs. The report concludes with a financial overview, including expected revenue and costs per client, investment requirements, and break-even analysis.

BUSI 4261 Entrepreneurship Business Model Template Dr. Bassem Nasri
Business Model Template
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Core Strategy Resources
Business Mission
Basis of Differentiation
Core Competencies Key Assets
1. To create value for the
customer and meet the
proposition in marketing
which the customer wants.
2. To be a leading company
in advertising and to offer
quality service to meet our
customers need.
3. To provide services in an
efficient manner, with
minimum time while paying
attention to details.
The process and the basis
of differentiation is our
ability to provide
affordable, quality
marketing and business
proposition service in an
efficient manner to meet
our customers demand.
We pride ourselves in
giving the best service to
create value for our
customers.
1. Analytical thing- in
terms of business
strategy and
marketing for our
clients.
2. Client service- termed
as one of the best by
many business
insiders and
strategists making us
one of the best
advertising agencies
in Saudi.
3. Conceptual thinking
and decision making-
marketing strategies
need originality of
concepts and clear
decision making
1. Physical assets- our
vehicles used in
marketing and
branding.
2. Human resource-
marketing experts,
experienced brand
strategists and
talented specialists
in strategy.
3. Intellectual
resources- patents
and copyrights.
Target Market Product / Market Scope
1. New businesses like
Omani construction
group.
2. Old companies- like al-
usra chain of hotels.
3. Companies that are in
need of new marketing
and brand strategies.
Create value for the
customer and meet the
proposition in marketing
which the customer wants.
Brand strategy and
advertising in Saudi-Arabia.
Financials Operations
Revenue Streams
Product / Service
Production Channels
Our business channels are
usually based on direct
selling. We sell our services
directly to the clients

BUSI 4261 Entrepreneurship Business Model Template Dr. Bassem Nasri
• New/early stage entrepreneurs – who
want to get into a certain market.
• Current business owners- current
business owners like our loyal customers
we have worked with for decades.
• Companies/Organizations –organizations
such as government agencies and private
companies like Al-Usra Group of Hotels.
Our ability to provide
quality marketing and
business proposition
service in an efficient
manner to meet our
customers demand. We
pride ourselves in giving
the best service to create
value for our customers.
through consultancy,
advocacy and expert service
delivery to clients.
Cost Structure Financing / Funding Key Partners
The cost structure in this
business is divided into
two; Fixed costs and
variable cost. Fixed costs
include rent and annual
subscription to marketing
societies among others,
while variable costs
consists of overheads such
as electricity , water,
fittings expenses and sales
commissions.
1. Digital channel
partnership for digital
marketing.
2. Outdoor advertising
companies for
advertising our clients.
3. T.V and Radio
broadcasts are also
some of our biggest
partners.
1. Equity from partners.
2. Loans from banks
3. Profits ploughed back
into the business.