BUSI1683: Evaluating External and Internal Factors Influencing Nestle

This case study report provides an in-depth analysis of the factors influencing Nestle's success. It begins with an overview of Nestle, a Swiss multinational company, and its organizational structure. The report evaluates management styles and their impact on corporate culture, followed by a PESTLE analysis covering political, economic, social, technological, legal, and environmental factors. It also explores Nestle's ethical and sustainable perspectives, emphasizing the importance of customer relations, societal contribution, and sustainability. The report concludes by discussing Nestle's business strategy, future development plans, and the strategic direction of growth, highlighting the need for aggressive marketing and promotional strategies to enhance profitability. Desklib provides access to this and other solved assignments for students.

Case Study

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business refers to the different types of activities which are required to be undertaken so
that the organizations are able to earn higher-level of profits in the future in a proper manner
(Busemeyer and Thelen, 2020). Therefore, it is necessary that the management of the needs and
requirements can be done quite effectively and efficiently. This report will focus on Nestle. It is a
Swiss multinational company which provides a wide range of products and services to its
different types of customers in the market. In this report, focus will be made on evaluation of the
various types of factors which can influence the chosen companies current and ongoing success.
MAIN BODY
Overview of the company- Nestle is a Swiss multinational company which provides
different types of products and services to the customers in the market. Thus, it can be stated that
the management of the needs and requirements of the customers in the market can be done in this
manner quite effectively and efficiently (Cartwright, Davies and Archer-Brown, 2021). The
company has a proper organizational structure in which there are various roles which are
provided according to the different types of functions which help in managing the operations of
the organization in a highly smooth manner.
Management styles and approaches adopted and their impact on Corporate
Culture- The management in Nestle is done through ensuring that the identification of the
various types of roles which can be provided to the people within the organization can be
determined and therefore this can help in enhancing their overall level of efficiency and
effectiveness level. Thus the work can be managed in an appropriate way within the
organization. Their impact on Corporate Culture is that it is helpful in ensuring that the
identification of the way in which the progress can be made by the company in the future by
attaining a much-required strategic and competitive edge over the various types of competitors in
the market quite effectively and efficiently.
PESTLE analysis-
 Political factors- These are the factors which impact the organizations because they can
affect the way in which they manage their level of operations. Thus, for an organization
like Nestle it is highly crucial and important that the appropriate steps and actions are
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taken according to the prevailing political situations which will thus help a lot in
managing the needs and requirements in a proper manner.
 Economic factors- These are the factors which can create a particular level of impact on
the overall profitability of the organization (Curtis, 2020). Thus, for Nestle it is highly
necessary that the overall level of profits can be enhanced in a proper manner by
understanding the different types of economic situations and taking a right action
accordingly. This will be quite important and necessary for the purpose of attainment of
the goals and objectives quite effectively and efficiently in a right manner.
 Social factors- These are important factors which are necessary because the customers
have social needs and requirements which are required to be fulfilled. Therefore, for an
organization like Nestle it is quite important that the assessment of the different types of
social factors is done so that the appropriate actions can be taken accordingly.
 Technological factors- It is also important to consider the influence of these factors
because the technology in the market keeps on changing quite frequently (Fabeil, Pazim
and Langgat, 2020). Thus, it is quite necessary and important that the consideration of the
technological needs and requirements can be carried out which will thus be helpful in
attaining the future goals and objectives in a proper way.
 Legal factors- These refer to the different types of legal needs and requirements which
are to be fulfilled. This is so because an organization has to work according to the legal
rules and regulations of the countries in which they are operating. Therefore, in this way
it is highly necessary that the right steps are taken for fulfilling them quite effectively and
efficiently.
 Environmental factors- These are the factors which affect the organization because
nowadays the customers are quite conscious about the environment. Therefore, it is quite
necessary and essential that the appropriate actions are taken in a proper manner so that
the products and services are provided accordingly to the customers.
Ethical and Sustainable Perspective of the organization- The Ethical and Sustainable
Perspective of the organization is quite important to be considered because in this way the
organization will be able to make sure that the progress can be made in the future quite
effectively and efficiently in a proper manner. For an organization like Nestle, it is important
because of the following reasons-
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 To maintain the right relations with the customers- It is highly important and
necessary that the maintenance of the right relations with the customers can be done
which will thus lead towards ensuring that the long-term profitability can be enhanced in
a proper manner. Therefore, it is important for Nestle that it is able to identify the way in
which it will be able to maintain right relations with the customers which will thus help it
a lot in the attainment of the goals and objectives in the future.
 To identify the way through which the progress can be made- This is quite important
to be done so that the progress can be made in a right way (Hofacker and et.al., 2020).
Thus, for an organization like Nestle it is essential that the identification of this particular
way can be done so that the overall efficiency and effectiveness level can be raised.
 To make a contribution towards the society- It is important that a contribution towards
the society can be made. For an organization like Nestle, it is highly necessary that the
contribution towards the society is made by undertaking of certain types of activities
which will thus lead towards the management of the appropriate needs and requirements
of the customers. Thus, in this way it can be ensured that the social contribution is made
in a proper way which will thus be quite helpful for the society in the future.
 To contribute through the adoption of a sustainable approach- A proper contribution
can be made by the organization towards the planet through adopting a sustainable
approach. Thus, in this way it can be stated that the appropriate steps should be taken for
the purpose of maintenance of sustainability quite effectively and efficiently in a right
manner. Thus, it is essential for Nestle to ensure that the contribution can be made in this
way.
 To enhance the efficiency and effectiveness- It is quite important that the overall level
of efficiency and effectiveness can be raised so that the attainment of the goals and
objectives can be done highly appropriately. For Nestle, it is quite important and should
be done so that the contribution can be made.
Business Strategy and Future Development- Business Strategy is quite important to be chosen
because in this way the Businesses will be able to make sure that they will be able to determine
the strategic course of action which has to be taken by them for attaining a strategic and
competitive edge over the competitors in the market. Therefore, for Nestle it is quite important
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and essential that it is able to appropriately adopt a right strategy for making the progress in the
market.
It has to identify the market segments which can be targeted for the purpose of making future
growth appropriately. Thus, it is necessary that through these segments the organizations are able
to make sure that they can target enhancement in the overall level of profits (Mittal and et.al.,
2021).
Further, the use of aggressive marketing and promotional strategies has to be made by Nestle so
that the management of the needs and requirements of the customers can be done highly
appropriately.
Future Development is quite important in the organizations because they are required to make
sure that the appropriate future needs and requirements should be considered which will
therefore help a lot in attainment of the goals and objectives in the future in a right manner.
Nestle has to make sure that it is able to identify the particular opportunities in the future so that
it can make a proper and right progress in the market. This will be helpful for the company so
that it can attain the goals and objectives in the future. Thus, it is required that the decisions are
made by the company according to the prevailing situations in the market which will be required
for the attainment of the goals and objectives in the future. The strategic direction of growth is
also required to be chosen so that the company can progress in the right direction in the future in
a proper way (Newell, 2020).
CONCLUSION
From the above report, it can be concluded that Business refers to the various types of
activities which are conducted so that the appropriate goals and objectives are attained.
Therefore, it is quite essential and important for the different types of Businesses that the
activities are organized in a proper way for the purpose of making the right progress in the future
effectively and efficiently in a proper manner.
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REFERENCES
Books and Journals:
Busemeyer, M. R. and Thelen, K., 2020. Institutional sources of business power. World Politics.
72(3). pp.448-480.
Cartwright, S., Davies, I. and Archer-Brown, C., 2021. Managing relationships on social media
in business-to-business organisations. Journal of Business Research. 125. pp.120-134.
Curtis, G. L., 2020. Big business and political influence. In Modern Japanese organization and
decision-making (pp. 33-70). University of California Press.
Fabeil, N. F., Pazim, K. H. and Langgat, J., 2020. The impact of Covid-19 pandemic crisis on
micro-enterprises: Entrepreneurs’ perspective on business continuity and recovery
strategy. Journal of Economics and Business. 3(2).
Hofacker, C. and et.al., 2020. Digital marketing and business-to-business relationships: a close
look at the interface and a roadmap for the future. European Journal of Marketing.
Mittal, V. and et.al., 2021. Improving Business-to-Business Customer Satisfaction Programs:
Assessment of Asymmetry, Heterogeneity, and Financial Impact. Journal of Marketing
Research (JMR). 58(4).
Newell, P., 2020. The business of rapid transition. Wiley Interdisciplinary Reviews: Climate
Change. 11(6). p.e670.
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