BUS300: Recommendation Memo for Japan 7-11 Case Study Analysis

This assignment is a recommendation memo analyzing the Japan 7-11 case study. The memo begins with an overview of 7-11 Japan's establishment, growth, and market position. It identifies the need to analyze the organization's background and marketing strategies to drive future growth. The memo recommends modifying the marketing strategy by adopting digital marketing techniques, specifically social media marketing, to offer more customized services. It provides a background on the founders and history of Seven-Eleven Japan. The recommendations include strategies such as targeted marketing campaigns, authentic engagement on social media, remarketing, and influencer marketing. The memo also discusses challenges like cash flow and the importance of product pricing. It explores the organization's strengths in distribution and information systems. The memo concludes with next steps, emphasizing entrepreneurial thinking and the importance of product pricing. The memo includes exhibits and a bibliography of relevant sources.

Running head: Recommendation memo for Japan 7-11 Case study
Recommendation memo for Japan 7-11 Case study
Name of the Student
Name of the University
Author Note

Recommendation memo for Japan 7-11 Case study 1
To: (Please Fill) (Name of supervisor goes here)
From: (Please Fill) [Your team designation/title/cohort and number]
Date: (Please Fill)
SUBJECT: Recommendation memo for Japan 7-11 Case study
First paragraph
Since, the organization is established in the year 1973 currently it has been identified
that in this rapidly growing industry it is very important for the organization to identify the
key aspects which holds an significant impact on the business progress of the mentioned
organization. Thus, in order to rectify the significant areas it is very important to analyse the
organizational background by which it will be easy to determine the basics of the
organization and the traditional marketing strategies as well as the idea of productivity.
Followed by the purpose to invoke the growth of the mentioned organization, a thorough
investigation has provided the idea to modify the marketing strategy of the organization. By
replacing, the traditional selling process with the digital marketing process in which the
organization will opt for social media marketing as due to this the organization will be able to
offer more customized services to their customers.
Background
The founder of both of the companies Seven Eleven Japan and Ito Yokado was Mr.
Masatoshi Ito. The empire of his retail was started by him after the second world war. He
joined his elder brother and mother and started the work in one tiny clothing store in Tokyo.
In the exchange of only 0.6% of the total number of sales, It has been given exclusive right

2Recommendation memo for Japan 7-11 Case study
throughout Japan. In the month of May, 1974, the first store of Seven Eleven was opened in
Tokyo.
Recommendation
Beginning with the marketing strategy, which sets out that which consumers are to be
targeted for the organisation. The company also have to address and understand the
challenges related to the production, as well as they have to find the key for the distribution
and sales. For the growth of the organisation, the company have to begin a marketing
campaign that they can care about, Engage authentically via social media platforms,
Remarket to the users, and Focusing on the visuals, Attach an influencer to the brand etc.
Basis for recommendation
One of the huge challenges that the organisation can face as soon as the newly started
business cash flows out for the development of the product as well as manufacturing. If the
organisation is planning for selling the products of them online, they have to aware that the
printed and colourful products are the popular most.
Discussion
It can be said that in October 1979 the organisation was listed first on the Stock Exchange of
Tokyo. In the year 2004, the Ito- Yokado group owned the company. Setting up the
reasonable price for the product is so much important for getting success. By the exploration
of the major strength which has been developed by Seven-Eleven Japan, in the areas that are
related with the distribution systems and information systems. This is also important for
having the strong vision of the identity of the of the organisation from the starting.
Next Steps

3Recommendation memo for Japan 7-11 Case study
The organisations have to think as one entrepreneur from the beginning. This means the
understanding of how the business can work. Setting up the reasonable price for the product
is so much important for getting success. This is also important for having the strong vision
of the identity of the of the organisation from the starting.
Exhibits
Exhibit
1
Setting up the reasonable price for the product is so much important for
getting success (Abraham, John, and Lewis, 2014).
Exhibit
2
Setting up the reasonable price for the product is so much important for
getting success
Exhibit
3
For online selling of the products, they have to aware that the printed and
colourful products are the popular most (Coombes et al., 2013)
Thank you.

4Recommendation memo for Japan 7-11 Case study
Bibliography:
Abraham, John, and Graham Lewis. Regulating medicines in Europe: competition, expertise
and public health. Routledge, 2014.
Coombes, Ian D., Gita Fernando, DB Mahinda Wickramaratne, Nimali B. Peters, Cathy
Lynch, Elaine Lum, and Judith A. Coombes. "Collaborating to develop clinical pharmacy
teaching in Sri Lanka." Pharmacy Education 13 (2013).
Kuzma, Jennifer. "A missed opportunity for US biotechnology regulation." Science 353, no.
6305 (2016): 1211-1213.
Tojo, Sumio, Masasuke Ryuda, Takeshi Fukuda, Tadashi Matsunaga, Dong-Ro Choi, and
Akira Otuka. "Overseas migration of the common cutworm, Spodoptera litura (Lepidoptera:
Noctuidae), from May to mid-July in East Asia." Applied entomology and zoology 48, no. 2
(2013): 131-140.

5Recommendation memo for Japan 7-11 Case study