Analysis of Business Activity Management for ABC Company Report

This report provides an in-depth analysis of ABC Company, a UK-based recruitment firm, focusing on its business activities and the challenges it faces due to poor management. The report explores key elements for building quality gateways, including technical and functional quality, and examines the importance of customer satisfaction. It discusses various objectives, including SMART objectives, and outlines strategies for achieving them, such as setting performance standards and utilizing information and communication technology. The report also delves into quality management, emphasizing the significance of quality culture and standards in a competitive market. The report emphasizes the importance of employee empowerment and continuous improvement to meet customer needs and enhance business performance.

MANAGING BUSINESS
ACTIVITY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
1.1.................................................................................................................................................4
1.2.................................................................................................................................................6
1.3.................................................................................................................................................7
2.1.................................................................................................................................................8
2.2 ................................................................................................................................................8
2.3.................................................................................................................................................9
2.4.................................................................................................................................................9
Task 2.............................................................................................................................................10
3.1...............................................................................................................................................10
3.2 ..............................................................................................................................................11
3.3...............................................................................................................................................11
3.4...............................................................................................................................................12
4.1...............................................................................................................................................12
4.2...............................................................................................................................................13
4.3...............................................................................................................................................13
4.4...............................................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES .............................................................................................................................14

INTRODUCTION
In the modern era, the market in which businesses such as recruitment firm are operating
has become so intense that it is no longer easy to gain competitive advantage over other
businesses. Furthermore, companies are now required to lay emphasis on effective management
of their business activities in order to achieve desired results. The present research report is based
on ABC Company which is a UK based recruitment firm. As per the provided case scenario, it
has been observed that the selected business enterprise is facing wide range of issues and
problems which is linked with poor management. This report explains the key elements which
are required to build quality gateway in ABC Company.
TASK 1
1.1
According to the given scenario ABC company is recruitment company which provide
different kind of services to buyers. However, business is facing issue related to poor
management and use of ineffective leadership style. At this juncture, business cannot keep pace
with changes and requirement of clients cannot be met on time (Arlbjørn, 2011). However,
company need to perform different tasks or functions for accomplishing processes.

Illustration 1: Organizational chart
The company performance different functions such as recruitment, selection, staffing and
organizing. These functions are performed wit effective procedures. However, corporate culture
is taken into account. For example, currently existing culture of business is not appropriate for
meeting its long as well as short term objectives. Under this, CEO of the firm play leading role
and then other department such as HR, finance and marketing as well as staffing. For instance,
HR department recruit, hire and train personnel in accordance with specific need of buyers.
Furthermore, marketing department complete the task related to marketing of products and
services for targeting buyers,. Apart from this, finance department ensure that budget is allocated
for different business activities whereby it becomes easy to complete the task. Moreover, staffing
department ensure that selected candidates are suitable for potential requirement of clients.

1.2
There are different types of objectives and aim set by business which are explained as
follows-
 To retain employees for longer time span
 To hire skilled and competent personnel for meeting requirement of business
 To Deliver good quality of services to large number of buyers
 To implement fair practices for business management
All these stated objectives are helpful for businesses to make or implement suitable strategy. In
this regard, methodology for process map is adopted in accordance with specific need of buyers
or clients (Briggs, 2011). For example, Tesco need suitable person at position of store head then
recruitment procedure will be different than the usual one. It indicates that procedure of
recruitment differ in each case. Here, process map of recruitment has been prepared as follows-
(Source: Our Recruitment Process. 2016)
According to the above mentioned process map, it can be said that at first requirement is
analyzed by contacting to client and then sourcing is assessed by referring database. However,
multiple level are associated for selecting the most effective person at vacant position. For
example, pre-screening is done on the basis of pre-defined set criteria. In case workforce found
Illustration 2: Recruitment process

suitable then he or she is sent to next level at interview process. At last employee is selected or
rejected.
1.3
The aforementioned process map is helpful for business to attain objectives related to
higher rate of return and delivering good quality of services to large number of buyers. However,
quality gateways is prepared by setting standard (Crane and Matten, 2010). For example, pre-
screening is used just for the sake of saving time. It can be critically evaluated that most of the
time, less suitable candidates are proceed ahead but actually it just consume time.
(Source: Eckerson, 2010)
At this juncture, different elements are included in the quality gateways such as technical
and functional quality. These qualities are determined on the basis of specific requirement of
clients. However, workforce are selected on the basis of same quality so as to render good
quality of services to end users. However, currently business is suffering from the issue of low
sales turnover as poor leadership style is adopted (Eckerson, 2010). Owing to this, link is
determined between output of process and elements of quality gateway. For instance, standard
are set in the quality gateway and accordingly personnel are hired in order render appropriate
quality of services to large number of buyers. Thus, such kind of practices prove to be effective
to improve business performance of ABC company.
Illustration 3: Quality gateway

2.1
It can be stated that one of the main and most important objective of ABC Company is to
attain higher degree of customer satisfaction. For this purpose wide range of efforts and
resources are being placed by the selected business enterprise. According to the given case
scenario, at present different types of issues and challenges are faced by the company because of
poor management. The activity related to promotion will consists of four major stages which are
formulation of objectives, integrating them with ethical and legal requirement, finding out
appropriate method of recruitment and the final stage of implementation (Lazarte and et.al.,
2013). The promotion of aim and objective can be carried out with the help of using different
communication channels such as team meetings, emails and notice broads. It can be expressed
that it is more beneficial for the selected business enterprise to formulate and implement a open
process of communication in which employees are being provided with an opportunity to present
their views and opinions.
2.2
It can be expressed that instead of developing and implementing normal objectives, it is
more beneficial for ABC Company to make use of SMART objectives. The rationale behind this
is that use of Smart objectives provides businesses with more clear and precise direction in
which efforts and resources needs to be placed (Parahoo and Fleming, 2010). In order to deal
with the key issues, the Smart objectives which can be used by ABC Limited are mentioned
below as:Lowering down the rate of employee turnover to 6% - The selected business enterprise is facing
issues related to increasing employee turnover. Furthermore, the business needs to lower down
this rate within next 8 months in order to carry out smooth flow of all operations and activities.Increase revenue by 20% by the end of this year- Here new tools and techniques of marketing
can be adopted by ABC company in order to create awareness of its recruitment services offered
to people in the market. Aggressive marketing can results in creating awareness among
customers and may also enhance the volume of sales and profitability.

To enhance the degree of client satisfaction by 20% in next 4 months- The selected business
enterprise also aims at enhancing the degree of client or customer satisfaction by the end of
coming four months.
2.3
The appropriate system can be established by management of ABC Company to achieve
the objectives on right time by focusing upon quality as well as time and budget. Here, SMART
objectives are set and accordingly strategies are implemented for every department. For example,
revenue is to be increased by 20% till the end of current financial year. It can be made possible
by motivating personnel or applying suitable leadership style (Trevino and Nelson, 2010). For
example, team of skilled and competent workforce is prepared and then they are motivated and
rewarded for their better performance. Not only this but coordination with different department
such as finance, marketing and HR will be ensured through which it becomes easy to accomplish
set objectives and increase overall rate of return (Eckerson, 2010). At this juncture, information
and communication technology (ICT) is implemented whereby clear communication will be
ensured between all departments. However, team will be motivated and supported by using
appropriate mode of communication such as e-mail and other related aspects. This would be
effective retain personnel and create sense of achievement among them so they can cooperate
with business for accomplished of set objectives. In addition to this, standard are set for quality
and then accordingly performance of workforce can be measured which serve as the motivation
tool for them.
2.4
There are different activities carried out for meeting the operation plan via effective
motioning and controlling. These are explained as follows- Management by objectives-Under this objectives are set with mutual consent of all
department. However, organizational and individual goals are aligned in order to promote
well being of both parties. This aspect make it possible for respective manager to assess
quality of services rendered. Setting performance standard-This is another aspect whereby management of ABC
Company set standard for the performance of employees in context of time, budget and
other related factors (Lazarte and et.al., 2013). These kind of factors prove to be effective

to analyze performance of workforce and accordingly measure the in the light of set
criteria. This proves to be effective to control the variation between actual and expected
outcome.
 Recording keeping-At this step all data related to performance of workforce and clients
are recorded and then they are analyzed for well being of business. It enables corporation
to get information regarding actual need of clients and their satisfaction level. Not only
this but clients will also be asked to rate the service quality (Parahoo and Fleming,
2010).. This aspect make it possible to create competitive edge of the business in the
marketplace and deliver good quality of services so as to retain buyers for longer time
span.
TASK 2
3.1
In the modern era, managing quality in products and services is one of the most important
aspects for businesses. Furthermore, offering quality products and services to people in the
market helps companies such as ABC limited to attain higher degree of customer satisfaction.
However, it can be critically argued that management of quality in services is not an easy task for
any company and one has to invest large amount of efforts and resources regarding the
same(Bruce and et. al., 2009). The managers working at ABC limited needs to take corrective
measures to ensure that the standards regarding quality are met and satisfied in the best possible
manner. Apart from this, the use different quality standards will also results in providing
effective guidelines to the selected business enterprise regarding the fact that how quality can be
maintained and improved in the long run. It can be also stated that ABC Company is carrying out
its business practises in the market which is highly competitive. This means if quality products
and services are not delivered to customers, they will no longer remain interested in buying
services of the selected recruitment firm(Deissenboeck and et. al., 2008). The management of
quality system and standard will support ABC Company to become aware of the key areas which
needs to be monitored and improved in order to gain higher degree of client satisfaction. Here,
the best and most effective strategy can be of taking reviews and suggestions from workers in
order implement quality systems and standards.

3.2
As mentioned above quality is very important parameter for the growth and success of a
business which operates in highly competitive marketplace. In simpler term quality can be
defined as the degree to which the services and products offered by a particular business
enterprise meet the needs and demand of people in the market(Hankinson, 2009). ABC Company
can make use of quality culture in order to meet the set and developed standards that are linked
with quality. However, it can be critically argued that setting up quality culture is not an easy
task for companies and there are wide ranges of elements which the selected business enterprise
needs to work upon. For example ABC Company needs to concentrate on areas such as
empowerment of all its staff members in order to deliver the best quality of recruitment related
services to people in the market. Apart from this, the selected company also needs to focus on
elements such as customer changing needs, team work and collaboration. It can be stated that a
team of effective personnel’s can be developed which can be provided with the responsibility of
setting up the quality culture and maintaining the same in the long run(Jiang, and Tsui, 2007).
On the other side of this, ABC company will also required to focus on continuous process of
improvement in order to develop and maintain an effective quality culture in the organization.
3.3
In order to attain the goals and objectives of the ABC company as it can be done through
the changes in the process of business. There is one of the main goal of the company is to fulfill
the demand of the customers with the help of recruiting the knowledgeable and skilled
employees(Knechel, 2007). For the purpose of achieving the targets, six sigma technique should
be adopted by the company. With the help of this approach the work is done on the basis of the
standards that are determined by the organization. This will also helps to improve the level of
performance of the employees and they take all the situations in positive way. It also improves
the practices of business, attitude and the various activities analyzed by manager that helps to
prevent and support the management of quality(Kolar, 2009). Further, the company also adopts
the scorecard which measure the performance of the employees. For the interaction between the
employees and the management as they conduct the meetings on a daily basis. Thus, it helps to
achieve the goals and objectives of the company in an effective manner.

3.4
There are different elements that helps to deliver the proper improvement in the ABC
company. The different elements are described below:
Observation and assessment of the plan- With the help of proper monitoring and continuous as
it is done by the ABC company so that it provides the improvement. The demand of the
customers can be attained by the company as they provide the best opportunities(Lu, Sadiq and
Governatori, 2009).
organize training and development for employees- The manager of the company organizes the
program of training and development for the employees which helps in order to enhance the
capability and it have the positive impact on the performance of the employees.
Setting targets on regular basis- It is the responsibility of the manager to review of the
performance on a daily basis so that it provides an assessment of the actual performance of the
organization. By adopting the various measures the deviations and issues can be overcome.
Leadership- It is the requirement of the company to have an efficient leader who lead the
employees for achieving the objectives of the company(Montgomery, 2007).
4.1
The ABC company must identify the situations and takes appropriate steps to overcome
in order to assess the risk. There is problem regarding the employee turnover is faced by the
company due to the inappropriate arrangements related to the health and safety at workplace.
There are some of the aspects by which the risk can be identified in a company:
Identification of issues- There is proper identification of the different activities which are
affecting the health of employees and it is the responsibility of the management to take several
steps which gives the employees a healthy environment(Mullins, 2007).
Establishment o the committee- The company required to establish a committee who ensure
that there should be proper measures of health and safety taken at workplace.
Arrangements of safety- The arrangements related to safety includes to prevent the accidents at
workplace and it also involve the drinking water must be clean and proper ventilation. Thus, it
helps in ensuring the safety of employees in the company.

Evaluation- To evaluate the arrangements of health and safety there must b a person is appointed
on a daily basis. The various policies considering the health should be adopted by the
company(Negash and Gray, 2008).
4.2
There are some of the responsibilities of the company towards the employees of the
organization and they also gives the safe and healthy environment to the employees as it
motivates them for achieving the goals of the organization. The company required to follow the
laws and regulation in the company :
Health and safety Act 1974- As per this act, the company required to manage the workplace as
there are proper arrangements of the health and safety for the employees(Sklet, 2006).
Display screen equipment act 1992- The work of the company is majorly done on the computers
and there is requirement of the proper lighting and other different facilities.
Provision and use of work equipment regulation 1998 – The management o the organization
must provide the appropriate amount of equipment that are used for performing the different
activities at operations. Thus it will help the employees for enhancement in the level of
performance(North and Macal, 2007).
4.3
There are various techniques which are adopted by ABC company including
standardization and feedback. This techniques helps in attaining the measures of health and the
level of safety in the company(Eliasson, 2014). The management of the company compare the
past performance with the recent so that it creates the proper picture of the operations of the
environment. It also helps in reducing the inappropriate events which are held at workplace.
With the help of feedback form the employees as it assess the policies adopted by the
organization. In addition to this, the top level of management required to monitor the activities
and policies related in terms of health. Thus, it can be stated that to make sure the legislation is
effective and it is considered as an effective activity(Gronroos, 2007).
4.4
ABC company adopted the measures of safety in an efficient manner as they have to
follow some of the steps which are described below:

 In the first step the top level of management required to analyze the factors related to the
risk.
 Further, to find the reason behind the disaster and to acknowledged as the proper
provisions can be made for reduction in the risk in future.
 The company required to adopt the risk assessment techniques which helps to solve the
issues face at workplace(Bruce and et. al., 2009).
 Proper evaluation can be done to assess the performance of the employees.
Thus, by adopting all these measures so that the application of the health and safety as it can be
carry out in an effective manner.
CONCLUSION
From the above report it can be concluded that there are different measures of the
business in context of the various activities. In this report, there is evaluation of the relationship
between the various processes ad the different functions of the organization. The report inferred
that it helps to develop the plans for leading the obligations of the company. To monitor the
performance of the different employees with the help of review the various aspects.

REFERENCES
Books and journals
Arlbjørn, J. S., 2011. Process optimization with simple means: the power of visualization.
Industrial and Commercial Training. 43 (3). pp.151 – 159.
Briggs, H., 2011. How to use a data‐focused approach to embed good HR practices. Strategic HR
Review. 10 (2). pp.18 - 23.
Crane, A. and Matten, D., 2010. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Eckerson, W. W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Lazarte, M. I. and et.al., 2013. A distributed repository for managing business process models in
cross-organizational collaborations. Computers in Industry. 64(3). Pp.252-267.
Parahoo, K. and Fleming, P., 2010. Workplace health promotion within small and medium-sized
enterprises. Health Education. 110(1). pp.61–76.
Trevino, L. K. and Nelson, K. A., 2010. Managing business ethics. John Wiley & Sons.
Bruce, D. and et. al., 2009. (Small) business activity and state economic growth: does size
matter?. Regional Studies. 43(2). pp. 229-245.
Deissenboeck, F. and et. al., 2008. Tool support for continuous quality control. Software, IEEE.
25(5). pp. 60-67.
Hankinson, G., 2009. Managing destination brands: establishing a theoretical foundation.
Journal of Marketing Management. 25(1-2). pp. 97-115.
Jiang, W., Au, T. and Tsui, K. L., 2007. A statistical process control approach to business
activity monitoring. Iie Transactions. 39(3). pp. 235-249.
Knechel, W. R., 2007. The business risk audit: Origins, obstacles and opportunities. Accounting,
Organizations and Society. 32(4). pp. 383-408.
Kolar, J., 2009. Business activity monitoring. Unpublished Master Thesis. Masaryk University.
Lu, R., Sadiq, S. and Governatori, G., 2009. On managing business processes variants. Data and
Knowledge Engineering. 68(7). pp. 642-664.
Montgomery, D. C., 2007. Introduction to statistical quality control. John Wiley and Sons.
Mullins, L. J., 2007. Management and organisational behaviour. Pearson education.

Negash, S. and Gray, P., 2008. Business intelligence. Springer Berlin Heidelberg.
North, M. J. and Macal, C. M., 2007. Managing business complexity: discovering strategic
solutions with agent-based modeling and simulation. Oxford University Press.
Sklet, S., 2006. Safety barriers: Definition, classification, and performance. Journal of loss
prevention in the process industries. 19(5). pp. 494-506.
Eliasson, G., 2014. Firm Objectives, Controls and Organization: The Use of Information and the
Transfer of Knowledge within the Firm-Volume 8. Springer Publishing Company, Incorporated.
Gronroos, C., 2007. Service management and marketing: customer management in service
competition. John Wiley & Sons.
Online
Management of continual improvement for facilities and activities. 2006. [Online]. Available
through: <http://www-pub.iaea.org/mtcd/publications/pdf/te_1491_web.pdf>. [Accessed on 19th
December, 2016].
What is business activity?. n. d. [Online]. Available through:
<http://www.educationscotland.gov.uk/Images/business_enterprise_tcm4-123654.pdf>.
[Accessed on 19th December, 2016].
Our Recruitment Process. 2016. [Online]. Available through: <https://www.burnaby.ca/Our-
City-Hall/City-Departments/Human-Resources/Our-Recruitment-Process.html>. [Accessed on
19th December 2016].